Introduction Businesses exist to provide what they find missing or under-endowed-with in a market that has not only existing customers but which also has the potential to grow its customer base. After identifying and retaining customers, business want to expand its territorial share, increase its profit returns and positively impact...
Introduction This paper will focus more on tribal marketing. To amicably define the word tribal marketing, it is important to discuss the various sections of the lecture series involved in this context. These series are as follows: Individualism, cool, and capitals. This module paper has also explained a series of...
General Research Integrated marketing communication is a vital concept in the management arena. The topic is intended to cover the various characteristics involving the nook and corner of intergrated communication in marketing which consists of advertising uses and benefits, sales promotion, the howâs and whyâs in them, public relations and...
Executive Summary Before the customer knows what is in the product, he is first attracted by the packaging of the product; on the other hand, the packaging ensures that products are free from malfunctions. Some products need to be packed in certain way; thus packaging is both an element of...
Abstract This paper is a demonstration of the applicability of the marketing concepts to promote the website Magnolia Web Studio. The paper contains an overview of the general marketing concept, as well as the practical implementation in the specified case. The findings of this paper will provide the possibility to...
Introduction A company needs to analyze its internal and external environment to capitalize on its strength and do away with its weaknesses (Miller 112). This article will feature Anbessa Shoe Company, analyzing the types of goods offered by the company and how competition is established. It will also look at...
Introduction The ultimate goal of any business is to make maximum sales. This hence comes with a lot of other operational activities that range from production and end in the sales. This report is about sales plan of a new business that is going to market robes; designer and pet...
Introduction The growth in the service economy is widely recognized and increasingly contributes to the economic development of many regions. The nature of services has made them diverse and therefore difficult to define (Gilmore 2003). However, there have been many attempts to describe services and how they contribute to the...
Executive Summary Since the advent of soft drink industry in United States, the business has expanded to other parts of the world. Today, varieties of soft drinks are circulating in the market. The major companies in this industry are Coca-Cola and Pepsi-Cola. These companies produce a variety of soft drinks...
Introduction Women of all times cared greatly about their beauty. Different kinds of oils, such as fir, rosemary, (sweet) almond, and castor one were used in ancient times. Women searched for natural recipes, invented something new, and used different plantsâ extracts to be beautiful. To be pretty forever is a...
Background Information Wrappz vinyl covers are the new innovative product of the undercover Design Ltd Company. Undercover Design Ltd was established in 2007 with the aim to introduce their product Wrappz. âWrappz.com is a leading vinyl gadget stickers and vinyl gadget skins provider for laptop, ipod, iphone and so on....
Executive summary East Bay Technologies (EBay) was formerly referred to as Auction Web. EBay is an online market environment. It handles several ranges of goods. It has buyers and sellers who meet over these market place and do shopping and selling of different products respectively. Some of the companies who...
Leadership Leadership is a very important skill that is not possessed by all; hardly very few people are blessed with this skill. Being a leader is not easy; it poses many challenges and the person who overcomes these challenges makes a successful leader. A leader instills confidence and provides motivation...
Introduction Adaptive selling would be influenced by the knowledge the salesperson has to do with types of the customers who have to be reached, the selling strategies he has, and the motivation that can be effective in altering the direction of the customersâ behaviors. In the article which we are...
Introduction The rapid escalation of the retailing segment has been one of the most imperative transformations to have happened within the UK economy in the post-war era. It is not merely that the shopping practice has transformed afar recognition. The radical effect upon business organization, of transformations taking place within...
Introduction BUPA stands for British Union Provident Association. It is a health care firm that provides care services and health insurance internationally. It has been in operation for over sixty years since its establishment in the United Kingdom in the 1940s. The company specializes in healthcare providing such services as...
Introduction Compass Group is among the leading food processing companies in the world. For this reason, the company has invested across various continents with its presence being felt in over 90 nations. (Compass group, 2009, p.1). The companyâs workforce consists of over 400,000 employees. Its business strategy lies in building...
Executive summary Wal-Mart Inc. has been in existence since 1962. The retail store chain has significantly expanded in the global market segments in Europe, America, and Asia. Its powerful retail brand with âEveryday low priceâ slogan depicts its successful money-for-value pricing policy and strategy (Zook, &Graham 2006, p.15). Even though...
Business overview Tesco is an international retailing outlet that was originally founded in 1924 but its first store was opened in 1929 in Middlesex, Edgware, and Burnt Oak in the United Kingdom, and the brand name was used for tea packets in the 1920s. It originally dealt with food and...
Introduction Marketing mix also known as the 4p’s refers to the marketing of a product, place, promotion, and price. The four components form the basis of marketing as all marketers always find them in the center of their plan. Though the marketing mixes do not follow a particular order or...
The open skies may appear free but they are not. There are those in the aviation industry that own and dominate the skies. They exercise this dominance by running successful and efficient airline services. The aviation industry may look lucrative but it has had its share of rocky seas. Terroristic...
Executive Summary Modernization, urbanization, increased availability of white-collar work, the perennial temptation of convenience food, and diminished physical activity have all proved to be mixed blessings for Malaysia, its Asian neighbors and trading partners in the West. The prevalence of obesity has risen and so has diabetes. Employing a robust...
Introduction This paper seeks to outline the finer details of business environment and how it affects the operations of a business entity. Business environment basically means the surrounding factors and influences that affect trade. It can be categorized into two; internal and external. The internal environment covers the employees, the...
Introduction Marketing is one of the most important functions of an organization. Producing goods or having services to offer is not enough; the products should reach the targeted consumers. Marketing is concerned with determining customersâ needs, communicating product information to consumers and coming up with a strategy to use in...
Executive Summary The success of an organizations lies on its ability to meet its objectives, with satisfaction of the value of key stakeholders being the central agenda. Basically, customersâ satisfaction is at the focal point of the organizations; thus it is always important to understand their divergent needs and establish...
Executive Summary Apple has since its inception remained a formidable market leader in terms of technological innovations (Apple, 2010 Para 1). With the launch of IPad tablet which has elicited serious consumer interest, it has managed to curve its own share of loyal and repeat customers. However, its main weakness...
Introduction Consumers are the focal point for any business that desires to launch its productions. They are usually the centers for all business undertakings as they are the reasons why the products are produced. As manufacture launches into a production activity, they need to remember that they desire to sell...
Introduction The service industry is robust with opportunities. Marketing services are so in demand and thousands of companies are investing thousands of dollars in marketing as they struggle to market their products and services. However, effective marketing has become unavailable since many marketers today, fail to provide comprehensive and effective...
During the last decades, sales promotion becomes one of the most popular tools of market and management Sales promotion basically support rather than change consumer attitudes and opinions. Such issues as group norms; interpersonal relations; the awareness, retention, and selective exposure of potential consumers; and the impact of opinion leaders,...
Introduction of information technology Current years have watched an absolute revolution in information technology as to how information is being stored and manipulated in commerce, business, and government operations all over the world. Therefore, a major chunk of the working environment is shifted towards modernization and automation of processes. On...
Trading Report ARAFAT is a new small business venture started in January 2009. The product of the company is a novel idea for the customers. The firm has gathered a reputation for integrity, quality work, and excellence in management. In the last one year of operation, the company has posted...
There are a lot of developments that have been made in services marketing. Services have been developed as an area that have specific needs as well as characteristics that require consideration. Services require a marketing approach thus the need to select good communication elements (Hogg and Gabbott, 1998, p.5). There...
Introduction Online marketing refers to the use of internet media to reach the targeted audience. Through the use of internet, companies are able to advertise and sell their commodities direct to the customers (Pavlik, p. 35). The use of internet in marketing is currently increasing at a high rate and...
Identification of the expanded marketing mix for online marketing The concept of the 4Ps marketing mix encompasses Product, Price, Promotion, and Place. The expanded marketing mix however includes other variables which include Producer, purchaser, profile, and profit (Shimuzu 2009, p. 66). According to the expanded marketing mix model, the adopted...
Overview of the case Frito Lay is a company that manufactures and distributes snack foods and this company was incorporated in 1932 in the US with its headquarters in San Antonio Texas. The company expanded to what it is today in the early 1930s and they moved its headquarters to...
Like most service industries, the banking sector is mainly reliant on the quality of the services rendered for customer maintenance (Wise 2006, pp.21-22). Customers who are not satisfied by the services they are given always shift their patronage to other banks where they believe their needs will be met in...
Introduction The marketing executive job is a challenging occupation that plays a very vital role in an organization. For the success of every marketing department, the contribution of the marketing executive is of great importance. The marketing executive must be integrated well with the firmâs marketing strategies and visions to...
Introduction An event organized for fifty persons consisting of current and potential customers will require a number of items. The differentiation in the items will come in handy given that the ages of the attendees are different. The age mixing will assist meet the nature of the market (Tom 2000,...
Introduction Advertisement is a tool that is used by businesses to let the potential and existing customers know about the availability of their products or services. The success of a business is based on how well and efficient it can reach the desired customers (Anon Marketing 9). Marketing – in...
Executive summary The marketing plan belongs to Merritt Hookah Lounge which operates in the hookah industry. The firm intends to establish a new hookah lounge in Marietta. A comprehensive situational analysis of the hookah industry is conducted by considering a number of components. Some of the components considered include a...
Executive summary The marketing research proposal relates to Gillette Company. An illustration of the company’s background information is given. The problem statement entails identification of the specific marketing challenge facing the firm in marketing its Gillette Complete Skin Care, Facial Moisturizer SPF 15. The specific objectives of the marketing research...
Introduction It is not possible to imagine the existence of any business without marketing. The ability of any business to present itself in a convincing way to consumers simply means that its clientele is going to increase and therefore raise the profit margin of the company. Various methods have been...
Introduction General Motors or popularly known as GM is one of the world’s mega automotive manufacturers that has been established in 1908 by William C. Durant. Today, the corporate headquarter of the company is located in Detroit, the USA with about 244500 employees around the world along with continuous operational...
Introduction Consumers provide the economic rationale for business and marketing activity. The products and services offered for sale, the manner in which they are offered, the distribution channels employed, the methods of advertising and personal selling, and every other factor of marketing are all molded by consumer preferences, opinions, habits,...
Introduction We have chosen two car brands or manufacturers as subject for this study and formulating our questionnaire. Toyota and General Motors are two of the worldâs leading car manufacturers. Wherever they are positioned in the car industry in the world, they always make a mark and show their brand...
Executive Summary Recent years, the main UK retailer, Currys, experiences profit decline caused by economic changes and poor customer service. The analysis shows that the customs, institutions, and values of employees influence achievement in economic areas. In explaining differences in economic development and in analyzing an abundant target populations, the...
The risk of operating in China For manufacturing companies, China represents a land of opportunities still it hides many threats and risks. On the one hand, the Chinese government protects its own producers by imposing double-digit import tariffs. When China entered WTO these policies were reduced in order to meet...
Executive Summary Restaurant business is a good investment for those who love food. It is a business that will never bore a person because a lot of experiments can be done on discovering new ideas and trends when it comes to the strategies that will make it grow. However, there...
Abstract This paper will be discussing about the marketing of a private university in the daily lives of the consumers and the organizations. Private university marketing is a popularized approach today and organizations and consumers have used it for their benefits. The paper brings out one of the major theories...
Company profile According to Whichfranchise Australia Dominos Pizza Enterprises is the largest fast-food store for a pizza chain in the whole of Australia in terms of networks sales as well as the number of stores in the country. In the whole world, Dominos Pizza Company is the biggest franchisee for...
Introduction The marketing concept which strives to build a company around a profitable satisfaction of customer needs is the most critical key in brand development worldwide. However, the success of companies and their brands is equally pegged on well-designed marketing strategies which not only ensure a high rate of product...
The paper aims to apply reflective practice and inquiry methods to the problem of procurement management. In modern management theory, procurement management is important for every retail organization as it allows its management to design and develop effective purchasing strategies and select the best channels of distribution. Retailers move away...
The case of Sony Corporation and its product, Connect, suggests that strategic planning and brand positioning should be a critical management activity and cannot logically be separated from the assessment of the opportunity. Brand positioning plays a crucial role in the retail sector used as a coordinated effort to adjust...
Executive Summary Objectives Dynamic Audio Teaching Ltd reflects the next generation of education providers. D.A.T. embraces a combination of in-depth theoretical classes and intensive specialist training. It was founded in 2006 by Charikleia Koukouvinou, former C.E.O of Kriminal Productions Ltd, after completion of Recording Arts Degree studies. The institute is...
Executive summary This business plan is going to be prepared on a combined flower shop and coffee house known as âFlorist Boutique + CafĂ©â. A number of integrated issues will be discussed and analyzed throughout this plan starting from an exploratory vision of company background. Formed by 3 people as...
Introduction Marketing environment is a term used to define the factors that influence the marketing sector in a particular setting. There are some forces in the environment that may have a positive or negative impact on marketing. The marketing environment consists of macro and micro environmental factors (Palmer, 1999). All...
We live in a time when the realities of Globalization affect the conceptual value of euro-centric (rationalistic) marketing theories, due to the ongoing process of Western countries becoming increasingly multicultural. In its turn, this creates objective preconditions for the emergence of new consumer-behavior theories, which emphasize buyers’ ability to derive...
Outline Information technology has gained a wide range of uses in marketing which has aimed at improving operations as well as quality of products being developed. Various types of software are available to marketers enabling them interact with customers and producers. Groupware is one of such kinds of software where...
Introduction Starbucks is a coffee retailer which deals with the purchase roasting and sale of whole bean coffee in the whole world. in its retail shops, starbucks has specialized in offering coffee products which are of high quality and tasty like espresso beverages, brewed coffees, cold branded beverages, coffee related...
Chris Anderson was the first one to deal with the concept of âThe Long Tailâ in his article published by Wired Magazine in October 2004. The term came into reference later in the book released by Hyperion during mid-2006. The term describes a business strategy that is fundamental to any...
Introduction Consumerism as a word on its own is a very vague and ambiguous term. Every person on the globe is a consumer on his/her standards. Air, food, clothing, water and food are some of the basic needs which every man play a consumer role to. A more serious case...
The issues discussed in the article of Postol are highly relevant to the reality of lives of the American children at the beginning of the previous century. The author explicitly analyses the notion of newspaper boys that emerged in the 1930s and shaped the reality of the beginning of the...
Introduction The Internet and its development have opened new possibilities for other activities and communication solutions. This paper intends to discover the impact and history of weblogs on society and a variety of activities and analyze its path of development for the future. The choice lies in the weblogs since...
Introduction For any organization selling any kind of product, Marketing is extremely important. Marketing helps make the potential customers aware of the presence of the product in the market. And once a product is well established, it helps ensure that the product never leaves the customers consciousness. However, right type...
This summary of the career development plan for Company X is developed in the backdrop of the restructuring in the sales department to take on new roles in marketing and customer relations. The new roles will not only require more and improved skills among the existing employees but also the...
Introduction Title Are direct and indirect advertising equally effective? Objective The objective of this research is to analyze the direct and indirect advertising and this research checks the effectiveness of both indirect and direct advertising. Research Questions This research would cover certain questions which are listed below: What is advertising?...
Market structures define the behavior of individual firms for industry conditions. Various structures defined by economists help firms understand among other variables, their output and pricing decisions in a rational manner. Even though the structures are theoretical models their implications in practical life are undeniable as they help firms realize...
Introduction During recent decades, the vocabulary of economics has been enriched by a great number of sophistically sounding but utterly meaningless concepts, such as âtransition-decision makingâ, âworkplace empowermentâ, âparticipative leadershipâ etc., because neo-Liberal enforcers of political correctness in governmental offices believe that the functioning of economy should be adjusted to...
Introduction A majority of the business that is intent of creating more awareness of their products and services have embraced internet marketing as a result of the opted cost reduction and effectiveness in reaching the high number of potential customers. Accordingly, this marketing research paper intends to explore the issue...
Introduction Small businesses are privately owned by one person or a few people, with few employees. The businesses often have a low volume of sales and incomes. The main difference between the small businesses and the larger ones mainly lies in the number of employees they have. Small businesses are...
Introduction To begin with it is necessary to mention that relationship marketing is a form of marketing, which is developed in order to meet the customerâs needs and requirements. Some consider it the umbrella philosophy, while the others claim it is a wholly unified concept with strongly developed objectives and...
Introduction The purpose of the paper is to analysis the marketing objectives, financial performance and strategy of Drax Group plc. The paper will also consider competitors, energy forecast, the role of Ofgem, the external environment of the company, and SWOT analysis of the company. Company Background Drax Group plc is...
Executive Summary The background research undertaken provides that loyalty card schemes are amongst the most popular loyalty schemes with the customers where the customers are provided discounts and rewards for their repeat purchases with the company. Stores like HMV, Marks & Spencer and even Body Shop have variations of loyalty...
Introduction Retailing has been growing over the last thousand years (Findlay et al, 2000 p.39). As new products come to existence, new traders have discovered ways of marketing these new products in the market. Rising urbanization has made the consumers be at the same place and different geographical areas. According...
Executive summary The paper is a marketing plan of Triwa Incorporation. The plan entails introduction of a new soft drink in the market. The company description is illustrated by identifying the firmâs past financial performance, human resource base and mission statement. A comprehensive description of the product is illustrated by...
Executive Summary Surprisingly the low-cost carriers with good customer care services were attracting more younger travelers when compared to full-service airlines. This has major impact on revenue generation. Because the younger groups travel more for non-business purposes including friends / family to/from places of education. Most of the time the...
Introduction Marketing has been defined by the American Marketing Association as a term that denotes the form of activities and an assortment of institutions as well as processes of creating, communicating and also delivering and the exchange of offerings that hold significant value for customers or the clientele pool (and...
Pricing Strategy Jobber and Lancaster (2003, p. 560) defines price as âthe value placed on what is exchanged. Something of value â usually buying power â is exchanged for satisfaction or utility.â When we go to a supermarket or a place where we want to purchase something â food or...
Introduction To begin with it is necessary to mention that the launch of a new product presents many challenges to the creators of the product as there are many factors to take into consideration as well as many risks to take. While this is true of any new product, it...
Introduction This paper undertakes to study the international marketing strategy used by parker pen. Parker pen is a company that has gone global which sells products over 154 countries worldwide. The company went international in 1984 and they experienced huge profits but they failed to have proper marketing strategies that...
Introduction Notwithstanding a 25-month old recession that has reduced business spending in the most seriously affected economies, the software industry is quite resilient, looks to recover from a resurgence of business spending late in 2009 or early 2010, and therefore continues to offer tremendous potential for current competitors and new...
Company description Triwa Incorporation is a private limited company that is was established in 2006 within the non-alcoholic drink industry. The firmâs headquarters are located at New York; US. The firmâs operation involves production and supplying soft drinks within the domestic market. It has employed one hundred employees who conduct...
Executive summary Nokia, the pioneer of mobile phone producers in the whole world, has many differentiated products. This report is a marketing plan concerning to market these products. Nokia has its business almost all over the globe. However, it has not introduced its all products to every market. Like this,...
Introduction After more than a century of success it seems foolhardy that a company would try to reinvent the wheel or try to fix something that is not broken. It seems that the brightest minds at Fosterâs Group â a beer and liquor company based in Australia â knew something...
Introduction There is an increasing demand for continuing education and lifelong learning in business and labour environments of Hong Kong. The word more appropriate than demand is âstirâ; stir is for the educational institutions of higher learning that have been market-oriented for quite a while now. Educational institutions battle like...
Consumer Behavior and Marketing Activities The consumerâs identity, beliefs, specific needs, attitudes and the kind of product and brands available in the market for that product category, influences his buying behavior. The marketing efforts have a profound impact on the buying decisions of customers. Hence, marketers attempt to obtain an...
Revenue management has become an important part of most of the organizations worldwide, especially those utilizing perishable resources. Revenue management has a very strong link with customer profiling since it compliments revenue management. Through the application of several principles that we will discuss, revenue management or yield management as it...
Company Profile Comcast was founded in 1963 as a single-system cable operation. It has grown to become the largest provider of cable services in the US. It is also one of the worldâs leading companies in telecommunication. The main operations of the company are in broadband cable, commerce, and content....
The world is progressing in every aspect of life. There is intense development and urbanization taking place. Day after day, as population increases, demand for goods and services also increases; this creates a need for more companies and more employment. Almost every day we hear names of new companies who...
Introduction Background Study Horizon Travel is a private limited company that operates within the travel and tourism industry. The firmâs headquarters are situated at Brisbane, Australia. Over the past few years, the firm has expanded into the international market.Currently it has opened ten other firmsâ world wide. The firm specializes...
The most important means to guide brand success in the present competitive environment are effective communication and strategic positioning. Companies need to ensure that all possible efforts are made in promoting their brands in order to grab the consumerâs attention and purchase decision. The purpose is to attract the interest...
Mathematical models are basically the usage of numbers and math to describe a system. This representation of systems can be from any field; biology, physics, management, music, engineering, astrology, and even cooking. The process of actually formulating a mathematical representation is called ‘modeling’ (Aris, 1994). In the world of today,...
Introduction Destination marketing is an activity that is aimed at marketing a countryâs tourist destinations, cities, country, and regions. Australia is one of the few countries in the world with outstanding domestic and international tourism policies. The recent ratings by corporate agencies cited Australia as the most marketable tourist destination...
Introduction Marketing communication has been widely used by organizations the world over in improving communications with customers and also in the creation of brand image. This report seeks to explain the marketing communications process, the different elements of the communications mix available to J D Wetherspoon and also an explanation...
A Hotel Managerâs Career Dilemma The transition in changing job positions is an important step that affects the career. Making decisions considering the potential new position is no less important than the decisions that should be made in regard to the responsibilities of the old job position. Contract negotiations imply...
Introduction Cause marketing has become one of the buzzwords in marketing with some firms standing out as icons in this arena. The paper shall look at two examples and how they have been successful at this strategy. Cause marketing case studies Prior to an analysis of cause marketing examples, it...
Introduction This report considers ways through which promotion is used for the Notting Hill Carnival. It further considers how promotion for the same event can be expanded on. This is done in reference to the marketing mix employed or that can be employed. Critical to developing a marketing mix is...
Case Summary Burtâs Bee is a company which produces natural personal care products. John Replogle was the CEO of the company in the year 2006. Roxanne Quimby was the founder of the organization. The products are advertised by using the symbol of Burtâs bearded face half shaded with a flaky...
Many studies have been made during the last decades to assess the connection between the psychological factors influencing the economical behavior of men. Many of those studies have come to the conclusion that when consumers buy a product they do not simply buy something to consume. It is one of...
Articles Main Themes The globalization of the modern world is a given for the whole humanity today. The borders between countries become vaguer while the ties between the nations, and especially businesses, become closer. In this respect, it is necessary for any business entity to be aware of the cultural...
There is no doubt today that âshopping is the central focus of human activityâ (Vince). There are two types of shopping: traditional shopping and online shopping. The first involves consumers physically visiting retail stores and buying goods. The latter occurs when consumers select, place orders and receive goods via the...
Executive summary The paper involves an analysis of the effects of increased demand for smartphones on the software industry. The factors that have resulted in an increase in consumer demand for smartphones are also analyzed. These include; increased affordability, advanced smartphone features, and integration of wireless networks by various economies....
