Business Essay Examples & Writing Help

Boost your business studies with our free business paper sample database

Paged Intro

Fresh Business Essay Samples

Take a look at the newest business essay examples we’ve published in our database and get inspired to write your essay about business!

Human Resource Management

Employee Motivation. Reward Systems and Strategy

Introduction Motivating employees is a key determinant of success or failure of any given organization. This motivation directly influences the organization’s elements of production such as productivity levels, profits, morale and product & service delivery. In the absence of such motivation these production element are adversely affected and therefore for...

Human Resource Management

Abu Dhabi National Oil Company’s Human Resource Management Practices

Introduction The Abu Dhabi national oil Company was founded in 1971 as an oil and gas producing company. It has expanded its activities to create other affiliated companies and subsidiaries in the Middle East. It runs its operations in both Middle East and Africa. The company is currently producing an...

Human Resource Management

Employee Performance Appraisals

Introduction The current evaluation form for the company doesn’t seem to capture the most important elements of performance appraisal. Performance evaluation for employees is a momentous task that seeks to identify the strengths and weaknesses of each worker and how the latter can be improved to boost the returns of...

Human Resource Management

Human Resource Management & Leadership Phenomenon

Introduction A great amount of writing is available about leadership, its techniques, strategies, change management and competitive advantage by a variety of authors but it has been acknowledged that the central role in all these theories is that of a leader. In turn the leader has been described as one...

Management

Records and Information Management Training

Executive Summary The changing face of every organisation is usually associated with the change in the working methodology of their various departments. The advent of technology and more especially in information Technology has brought rapid changes to the way and manner records management is done in our organisation. Management recognizes...

Business Analysis Case Study

Business Objects Firm’s Cross-Cultural Management Policies

Management is the disciplined control of the activities and affairs of an organization. For a business entity that deals with personnel that come from races across the globe, their task becomes more sensitive. The managers have to be conversant with different cultures. This paper seeks to outline the various nuggets...

Marketing

Ipad by Apple Inc Research Proposal

Background Apple Inc is a multinational technology company that was founded in 1976 as Apple Computer Company and incorporated in 1977 in California USA. It later rebranded to Apple Inc. to capture its expansion into the production of consumer electronics products (Linzmayer, 2004 pp. 300). Among its globally recognized brands...

Marketing

Marketing Research: Gillette Company

Executive Summary The marketing research proposal relates to Gillette Company. An illustration of the company’s background information is given. The project rationale entails the identification of the specific marketing challenge facing the firm in marketing its Gillette Complete skincare, Facial Moisturizer SPF 15. The specific objectives of the marketing research...

Financial Management

Application of Motivation Theory in Financial and Non-Financial Reward System

Reward system is the procedure in which the employees are appreciated in attaining the goals and objectives. The employees should be acknowledged on their work so as to increase their productivity. The employees may be appreciated may be done using the financial or the non financial rewards. The financial reward...

E-Commerce

Impact of E- Commerce on B2B Organizations

Introduction The fundamental approach of this paper is to identify E-commerce and its Impact on B2B Organizations Supply Chain and identify the way in which the logistics of business to business e-commerce can be managed to gain the most efficient form of supply chain in UK. Business to Business (B...

Management

Organizational Behavior and the Absenteeism

Introduction Organizational Behavior is the art of studying and applying the knowledge of how persons, either individuals or groups act in organizations. It tries to look at the relationship between people and organization in terms of the whole individual, whole grouping, whole association and whole social structure. The aim of...

Management

Organization Structures

Introduction Management is the most important aspect of an organization. Management influences a company’s cultures and structures. It is very important in determining employees’ motivation, how technology is utilized in a company, and a company’s social structures. In return, all these factors are very critical in a business and play...

Management

Telstra Corporation: Managing Organizational Change

Abstract Telstra Company has undergone various changes spanning from deregulation, managerial changes, employee restructuring, technological changes, stiff competition and financial problems. The company has weathered a lot of storms from the managerial team who resign at will, to a sporadic market with new entrants in the telecommunication field bringing stiff...

Leadership Styles

Managerial Ethics and Decision Making

In the framework of this course we have acquired knowledge pertaining to professional decision making dynamics that can be qualified as core principles of adequate decision making that can contribute a lot to sustainability of the company. A leader and a manager of any organization should be a person who...

Leadership Styles

Leadership Styles in Japan Review

Introduction Leadership in the contemporary society has become vital in all sectors. However, as a concept, leadership has continued to bewilder many people as it appears to be confusing, complex or just captivating (Northouse and Northouse, 2009, p.3). Many people are convinced that leadership is a process that is intended...

Strategic Management

Finance and Growth Strategies

Introduction Investors have the task of enhancing investment value on a sustainable basis. Important to long-term performance are growth portfolio and profitability. As operations continue generation of funds through accrued profits and increased capability of raising more capital from shareholders, investors and lending institutions require careful management to increase stakeholder...

Strategic Management

Classification of Benchmarking Activity and Procedure

Introduction Benchmarking has increasingly been utilized over the past century as a way through which organizations analyze its performance by comparing against other firms in the same industry. For example, a firm’s management team may decide to analyze the firm’s market performance by comparing its performance with another firm over...

Company Analysis

Marketing Plan For Secondbite Organization

Executive Summary The desire to feed the hungry and help the less fortunate members of the society who survive on less than a dollar a day is what drove the two brother Ian and Simone Carson to establish an organization, Secondbite that will help to supply food to millions and...

Company Analysis

Advanced Marketing Strategy of Nokorola Report

Introduction Nokorola is the third largest mobile phone producer in the world. Stiff competition from its competitors has put pressure on internal structures and resources leading to downsizing. A total of three thousand workers have been relieved of their duties due Nokorola’s inability to keep them during these difficult times....

Company Analysis

Internal Fallout in Martha Stewart Omnimedia

Executive summary The recent conviction of Martha Stewart adversely affected MSO with respect to employee morale, leadership credibility and internal communication structure. Despite her being released and coming back to the company, these problems have not yet been solved. In bid to solve issued to do with employee morale, the...

Company Analysis

The Phenomenon of the Operations Management in BMW

Introduction The case study chosen for analysis is BMW during the early production years of the Mini brand. This analysis is restricted to the period between 2001 and 2007 where over three quarter of a million of the latter vehicles came from the UK plant. The latter plant was actually...

Human Resource Management

Workers’ Compensation: Statutory Compensation Law

Introduction Workers’ compensation can be defined as a term of insurance coverage that covers medical care as well as monetary benefits for employees who sustain injuries in the process of performing their employment responsibilities. This form of insurance gives employees the right to sue their employers if they feel that...

Company Analysis

Bank of America Compensation and Benefits Paper

Abstract Employee benefits and compensation occupy a central position in contemporary business. This is due to the great implications of the same as far as employee retention and motivation are concerned. As a result most business organization is taking keen interest in developing sound benefits and compensation system. This is...

Company Analysis

Advantages of Whole Food Markets with VRIN Analysis

Introduction Having been in this market for a long time, Whole Foods Markets have numerous competitive advantages that are derived from its unique resources and capabilities. The most important resources are the company’s strong financial, corporate culture, and its reputation. The capabilities of the company include the ability to differentiate...

Company Analysis

Denver International Airport: Automated Baggage Handling System

Historical background of the project The need by Denver international airport management team to upgrade their airport to a state-of-the art airport led to them coming up with an idea of establishing an automated baggage handling system. This was also led by the increase in number of visitors entering or...

Marketing

A Report on the Victorian Fine Furnishings Company

Introduction The modern business world has not changed from what it used to be several centuries ago. Goods and services used to flow from the suppliers and manufactures to the consumers as they do today (Jobber 2001, pp.11-12). Raw materials also used to flow from individual suppliers who produced them...

Marketing

Customer Relationship Management Literature Review

Introduction The use of the internet has increased at a high rate in the recent past. The use of the internet has given many companies an enabling platform to enable the companies to reach the global audience in a very easy and effective way. Through the internet media, companies can...

Marketing

Frito Lay Company: Strategy Analysis

Introduction The aim of modern marketing is to meet the needs and expectations of customers, and the organization’s ability and capacity to satisfy them. For this matching process to take place successfully, Frito Lay must understand who is the customer and what value is required, and how best to deliver...

Marketing

Pinkberry Franchise in Saudi Market

Introduction Over the past few years franchising has grown as a way of doing business with many companies opting to go the franchise way as opposed to starting up their own businesses especially as far as investing in foreign countries is concerned. This is due to the benefits associated with...

Marketing

Global Business Issues. Global Prospects and Strategies

Global issues facing the company Although globalization has made it possible for many firms around the world to extend their business operations around the world due to effective communication, automation of the business process and simplified supply chain management, there are still several challenges that they do experience. International firms...

Marketing

The Design of the Possible Coca-Cola Supply Chain

Introduction The supply chain is generally regarded as the pledge of successful marketing activity in any particular geographical region. Originally, the supply chain for the Coca-Cola Company entails numerous suppliers and a broad network of dealers and consumers. Thus, these are not only suppliers of raw materials for the drink...

Human Resource Management

Employee Handbook: Moral Leadership and Ethics

Outline Introduction. Moral Leadership and Ethics. Leadership vs. Management. Conclusion. Introduction In any business organization, there are a number of stakeholders involved, starting with the employees, customers, suppliers and the management, among others. Therefore, there is the need to ensure that all these people interact and relate well with each...

Management

Effective Rewards and Incentives Systems Characteristics

Executive Summary One of the most important developments in the organizational field in the contemporary times is the increasing attention that is being given the human capital resources of the modern organizations. There is a lot of emphasis given to human the motivational aspects of the personality of a human...

Management

Grandiose Motor Dealership Inventory and Purchases Management

Executive Summary Being well above the bottom line motivates and ensures continuity and existence of any business. Purchase and inventory functions are involved in answering the questions about frequency and patterns of fresh orders; when to experience low sales, thresholds levels for routine operations and how better to plan future...

Management

Contemporary Developments in Business and Management

Introduction The motto of this report is to discuss the impact of external and internal factors on Easyjet Plc. This report will concentrate on company background, SWOT analysis, PESTEL factors, competitive forces, primary internal influences, external influences, and the changing competitive environment. Background of EasyJet EasyJet is a British aviation...

Management

Learning and Development Practice at Rift Airlines

Introduction This paper will analyze a case study – “Training for Results at Rift Airlines.” The study was initiated to evaluate the training and development program at the Rift Airlines, designed by the human resource department for the workers. Linda the human resource manager, who was also in charge of...

Management

Factors Affecting Management Performance

Introduction Hume city council is a diverse organisation which represents the citizens of Hume city located on the northern outskirts of Melbourne. The city has nine councillors at the local government level as well as representatives at both state and federal levels of government. The council of Hume has been...

Management

Training and Development as an HR Practice

In the light of the continuous rise of the role of intangible assets in forming the value of companies, the role of managing and developing such assets becomes increasingly important. In that regard, such assets are concerned, first of all, with human resources, which put great importance on the role...

Business Analysis Case Study

Wait Watchers International: Strategic Analysis and Future Directions

Introduction This report is a detailed analysis of Weight Watchers international. A macro-environment, industry analysis, and core competencies analysis have been undertaken to assess the company’s strategic capabilities and suggest future directions for the business. This analysis will help the company identify its competencies and overcome the challenges to have...

Human Resource Management

Carrefour Kuwait: Training and Development of Employees

Introduction Carrefour Kuwait is a retail subsidiary of the Carrefour International Group founded in France. Carrefour international is the largest retail business in Europe and the second largest in the world after Walmart with sales of 108.629 billion Euros. It has businesses in 30 countries mainly in Europe, Asia, North...

Marketing

Marketing Management: The Microsoft Experience

Abstract Most organizations involved in the IT business are global in scope and operation. Microsoft, with its headquarters in the United States, and a subsidiary in Singapore, is a huge organization selling IT products. Marketing field offers a variety of interesting and challenging career opportunities such as personal selling, advertising,...

International Marketing

Dannon Company Inc.: International Marketing Mix

Introduction International business is much complex both in establishment, management, and marketing relative to the localized venturing (Daniels, Radebaugh & Sullivan, 2007:57). The latter asserts that extension into the international markets by an international organization comes with a rather unprecedented diversity and complexity that calls for variation of the companies...

Company Analysis

Tengelmann: International Business

Introduction and Company Background Tengelmann is a privately owned food retailer based in Muelheim, West Germany. The company was founded in 1867 by Wilhelm Schmitz and is now managed by his great-grandson Erivan Haub. When Schmitz started his business in the late nineteenth century, German merchants were often considered to...

Marketing

The Spicer: Clean Sheet Marketing Style

Mission Statement To provide the customer with state of the art electronics in order for him to make state of the art cooking. Spicer, the high quality electronic device that help you cook tasteful food.” Market objectives The Spicer is a new small appliance product that electronically dispenses spices based...

Finance

Supplemental Fiscal Budget and Capita Gross Domestic Product

Introduction The government of developing nation X is prepared to allocate $2 billion in support of policy measures to grow per capita Gross Domestic Product (GDP) in the medium term, over a fifteen-year period. The two policy measures under scrutiny: devote the earmarked funding to raising the secondary school enrolment...

Business Analysis Case Study

Case Study Analysis: The Rise of IBM

Abstract IBM is a company that is working globally and has laid its foundation more than one hundred years ago. In this Case, ‘The Rise of IBM’ has thoroughly examined using various analytical tools. Firstly, the internal strength and weakness of the company has discussed and then the environmental conditions...

Company Analysis

McDonald’s Strategic Management and Analysis

Introduction McDonald’s leads the global market in terms of sales margins in the fast-food business. It has more than 32,400 subsidiary branches globally with a market presence in over 100 countries (Mieth, 2007, p. 2). The company is popular for its Big Marcs, Quarter Pounders and Chicken McNuggets and its...

Human Resource Management

Motivation and Job Satisfaction Concepts Connection in Saudi Arabia

Introduction Employees’ motivation and job satisfaction are some of the factors that determine the success of an organization (Harrell, 1958, p.85). Motivation and job satisfaction are especially important in the press industry. Employees in a press company have to be highly motivated for them to be involved in the required...

Human Resource Management

New Human Resource Strategies in Coffee Bean Industries

In any competitive business environment, structures need to be put in place to ensure that every department operates at optimum efficiency. Coffee Bean Industries is no exception. The Human Resource department helps the company to meet its clients’ demands. Without specific guidelines, an organization can over-exhaust its resources. These resources...

Financial Management

Toyota Multinational Company’s Financial Management

Introduction Financial management has emerged as a tool that helps improve the structure and quality of business globally. In principle, the main purpose of financial management is to ensure there is a clear pattern of cash flow management, which entails funds acquisition, raising, and allocating financial capital, taking into consideration...

Marketing

Cross-Cultural Marketing Analysis

The credibility of marketing lies in establishing the message as an expert opinion and giving prospects a reason to pay attention. The above aspects will be possible if the marketing strategies are based on cultural aspects of the customers. The delivery of informative messages that highlight the cultural aspects as...

Business Analysis Case Study

Amazon Kindle Technology as an Innovative E-Business Platform

Introduction Kindle technology is appreciated as an innovative e-business platform that has transformed reading culture across the world. The paper discusses briefly the Amazon kindle technology history and offers an insight into how the technology has been fancied by book readers and publishing firms. Furthermore, the paper illustrates how Amazon...

Business Analysis Case Study

Business Plan For the Mobile Vegetarian Restaurant

Executive Summary The mobile restaurant whose main target is the students of Cape Breton University will provide falafel wrap at a fair price in an entertaining and good environment. The restaurant will provide falafel that will meet the needs of the vegetarians and sell at a price which the customers...

Mission & Vision

A New Mobile Phone That Is Compatible to Projectors

Abstract Development of technology is a well-cited demand of consumers of mobile phone sets and innovation in the field becomes the single indicator of success. In such a competitive environment inception of a new manufacturer of mobile phone handsets suffers various disfavors. The macro-environmental forces add more insult to the...

Economics

Industrial Relations Management in Ireland

Introduction Industrial relations management deals with how a company runs its industrial enterprises and employees. It mostly revolves around interactions between the company, employees, the government, and the related trade unions. The government plays a very important role in industrial relations. First of all, as an employer and secondly as...

Innovation

Customer Relationship Management for Sellers

Introduction Customers are changing and becoming more difficult to catch and hold onto. They are slippery because they have access to more and more information about goods and services. Customer relationship management is important because it ensures effective communication across all customer touch points. Customers also want to choose the...

Employee Relations

Work Culture, Training and Job Satisfaction

Job satisfaction refers to the feeling or the state of mind that one has concerning their nature of work. It can be influenced by a variety of factors such as workplace wellness programs within the workplace, employee relationship with top management and supervisors, ability to achieve their work targets, the...

Business Strategy

Tukster Hotel: Business Strategy

How the business environment is considered in strategy formulation Contexts of Business strategy The key principles of the business strategy, as well as the context, associated with the strategic approaches in order to provide superior values, outlining the differentiation and the core competencies of any organization. The context of the...

Human Resource Management

Recruitment Process in the Human Resource Management

Executive Summary Human Resource Management is an aspect of normal operation and maintenance of businesses with regard to recruitment, development of benefit packages, compensations, and training. Sufficient number of staff members is opposed to the cost cutting tendencies clearly visible in business of the twenty-first century. History of management shows...

Human Resource Management

Determining Why Employee Job Satisfaction Is Low

Introduction Aaron’s Inc. is a company that deals in furniture, appliances, computers, and electronics amongst others. The mission of the company is to supply retail products to its customers. The company also engages in manufacturing activities; Aaron’s Inc. is vertically integrated due to its operations in retail and manufacturing sectors....

Corporate Culture

Can Culture in the Organization Be Managed?

In an innovative organization, human resources – and not financial and physical capital – is an organization’s competitive edge, and management must maximize the output of highly educated workers. As the “organization man” becomes a dying species and workers owe their livelihoods primarily to professional training and brainpower rather than...

Marketing Planning

Dena’s Salon: Marketing Plan

Executive Summery Dena’s salon is a professional beauty salon committed to providing every time highly customer’s satisfaction through its rendering outstanding service, organic and herbal products and delivering an enjoyable impression at a satisfactory price level ensuring a homely environment rather than artificial elegance. Dena’s salon also preserves a friendly,...

E-Commerce

E-Market Places in Saudi Arabia: Service Intelligence

Service intelligence refers to the various techniques or strategies that companies or businesses use to obtain information on the developments in the markets they operate in (Rahul, Lakshmr & Salam 2003, vol. 3 pp. 32-52). In the context of e-marketing this information is usually obtained through online systems such as...

Marketing

Selling Process and Influence on Customers

Introduction Businesses exist to provide what they find missing or under-endowed-with in a market that has not only existing customers but which also has the potential to grow its customer base. After identifying and retaining customers, business want to expand its territorial share, increase its profit returns and positively impact...

Economics

Economics. Western Australian Urban Water

Introduction Water is one of the most important natural resources. Lives for plants and animals cannot go on when water is not available and this is the reason why some authors have written books and articles with the titles, “Water is Life”. Almost all lives on earth depend on water...

Marketing Strategy

Ford Motor Company: Strategic Marketing and Way Forward

Introduction Marketing in itself is a simple concept that only requires the marketer to understand and meet the customer’s needs and desires. However, achieving this simple concept involves complex ideas with interdependent factors. This is because such factors are developed against the backdrop of several changes that define the nature...

Management Theory

Management Model of Baumol

Outline This study deals with the aspect of management model of Baumol in the context of Low Cost Airlines (LCA), with particular emphasis on the management theory of pricing as advocated by William Baumol. It is seen that the elasticity of demand does play an important role, as does the...

Marketing Strategy

American Instant Incorporation: Marketing Plan

Executive summary The marketing plan relates to American Instant Incorporation which operates in the US food industry. The firm intends to extend its product lines by developing a new variety of instant tea, specifically green instant tea. A comprehensive situational analysis of the industry is conducted by considering a number...

Company Analysis

Southwest Airline Company: The Background

Background of the company The Southwest Airline Company was incorporated in 1967 as Air Southwest Company adopting the current name later in 1971. The Dallas-based Southwest airline company was founded in 1966 by lawyer Herb Kelleher and business executive Rollin King. The company started to offer airline services within Texas....

Company Analysis

Growing Pains at Grandiose Motors Case Study

Abstract This paper is presents a report from the purchasing manager to the CEO, Grandiose Motors, Mr. Felix Fabulous. The paper presents recommendations the purchasing developed by the purchasing manager regarding structuring the purchasing and inventory functions of the motor company. The recommendations were formulated from the company’s case study...

Finance

Cash Management in the Credit Firms

Introduction Cash is the amount of funds that is dispensable either in the bank; at hand or in the business but does not include accounts receivable or the value of property. This is the case because it takes cash either in the bank or at hand; to pay expenses like...

Company Analysis

Hewlett-Packard: The First IT Company Founded in the Silicon Valley

Introduction Hewlett-Packard (HP) is considered one of the first IT companies founded in the Silicon Valley. Founded in 1939, the company now operates in more than 170 countries around the world. The company ended the year 2009 with net revenues of $114.6 billion (Hewlett-Packard Development Company, 2010a). In 28 April,...

Financial Management

Prohibition on Lobbying and Campaigning

Campaign Finance Regulation Federal v. State Regulation This regulation covers how money that is spent on raised and spent election campaigns is raised. Election campaigns may involve either candidates for public office or initiatives or referenda. What they have in common is that the individuals or issues appear on a...

Industries

The Virtual Organization: Characteristics and Opportunities

Introduction In a world that is extremely dynamic, business interactions are quickly turning to the idea of embracing electronic technology probably due to the advantage they present over the traditional method used in interaction. In the process of advancing this system, the evolution of virtual organization arose. This is a...

E-Commerce

UML Model: Object-Oriented Analysis and Design

Objectives of the system The system under discussion should perform the following operations: registration, authentication and authorization of external and internal users. It should serve the interests of such stakeholders as customers, employees of the company, suppliers and related organizations. With its help, clients must be able to get access...

Company Analysis

Non-Profit National Kidney Foundation’s Strategy Proposal

Introduction to the Non – Profit Organization – Singapore’s National Kidney Foundation Singapore’s National Kidney Foundation is a non for profit, charitable, organization which operates with the main purpose of helping people with kidney-related diseases or problems resolve their issues and educating the community in preventing such types of illnesses...

Human Resource Management

Organizational Behavior – Concepts, Controversies, Applications

Introduction It is always necessary and recommended for a company to continually address issues related to employees as frequent as possible. There are various ways of accomplishing this necessary measure in the organization. Some of the major ways of addressing issues related to the level of job satisfaction in a...

Business Analysis Case Study

Business-to-Consumer DVD E-Commerce Business

Introduction In the Business to Consumer model, trade occurs when a client and a certain business are linked through an e-commerce site. This form of trade centers on straight sales and marketing to the final consumer. As espoused by (Chang, 2010) It is more expressed in comparison to business to...

Industries

The Petrochemical Industry – Sabic and Aramco

Introduction of SABIC and ARAMCO companies SABIC is an abbreviation which stands for Saudi Basic Industries Corporation. It was founded in 1976 by Royal Decree. It has risen over time as identified where it has changed small fishing villages into modern industrial cities. The output of the company has been...

Economics

Economic and Monetary Union in European Integration

Introduction The European Union has emerged as a global actor as a result of European integration. EU policy systems are developed from various national policies for purposes of obtaining leverage and consensus on such issues as foreign affairs, economy, security, defense and immigration. The European Union continues to play an...

Economics

Effects of Recession in the World’s Economy

Abstract The purpose of this study is to bring to light the effects of the recession the world is facing at this juncture. The study will do a detailed analysis of how the crisis started, how it got spread to all the economies, and what was is role and responsibility...

Economics

Economics. Singapore’s Ageing Population and Workforce

Introduction Ageing is continually becoming a dominant factor for consideration in many countries around the world. Analysts point out that this problem is overtaking gender as a factor the outstanding factor in workforce diversity in many countries. Singapore is not an exception. With a low fertility rate coupled up with...

Leadership Styles

Effective Leadership. Leadership Factors

Introduction Leadership, this is a process by which an individual is able to make an impact on others so as to achieve a goal and be able to direct people in a way that will make them unified and coherent. For a person to be a good leader they are...

Management

The Growing Outsourcing Trend in Today’s Business Market

Introduction What do Microsoft Corporation, Marks & Spencer and Mambo Graphics have in common? One thing that made them related with each other is that they were known in their own fields and achieved more than what they expected. This, they owe to the power of outsourcing. They did not...

Strategic Management

AI Ain Dairy Company: Strategic Management

Introduction According to the book by Barnes (2002), Strategic planning refers to the process in which a company, individual person or an organization identifies the point in which it wishes to reach at a specific future date as well as the means to get there. Further, Roger (1988) argues that,...

Strategic Management

Strategic Management and the Competitive Strategies

The word Strategic is an adjective derived from the word Strategy. The word strategy refers to a plan or actions based on the plan with the aim of achieving a particular goal or goals. A business strategy refers to how the business plans to achieve its long-term objectives. Johnson and...

Strategic Management

Gulf Falcon Air-Conditioning Systems Fixing Company: Managing the Market

Executive Summary Gulf Falcon Air-conditioning Systems Fixing (G.F.A.S.F.) is a small company, which specializes in package system split & Sheller systems. G.F.A.S.F Started as a small company in 2006 with its offices situated in Dubai. G.F.A.S.F has the capability to implement its strategies and also conduct a careful market analysis...

Strategic Management

Management Strategy at Telstra

Executive Summary Change management is a word that may appear to be a cliché and straightforward act, process, of instances of transforming or being transformed.. To them, change management relates to the composition outward form, and they further suggest that for a successful large-scale transformation, there is need for integration...

Business Ethics

Ethical Issues and Standards in Group Counselling

Overview The adoption and use of group counselling has been one of most viable ways of reaching out for counselling needs of the vast majority and also in a more effective way. Nevertheless, this modality has its own share of challenges which are directly related to ethical issues surrounding the...

Business Ethics

Business Ethics Models: Advantages of Operating an Ethical Business

Introduction The morals of a person can determine how the individual can manage a business. A virtuous personality is most likely to make a good business manager as compared to someone who does not possess any virtue. However, though persons may share the same virtues, their leadership, and management styles...

Business Ethics

Discrimination Charges Against Denny’s Corporation: An Analysis

Abstract For more than 5 decades, Denny’s is the most distinguished family restaurant in the U.S.A. Denny’s was a pictogram of discrimination in the past. However, they handled the situation very diplomatically. Denny’s had learned lessons from its past mistakes. The diversity and inclusion policy of Denny’s is integral and...

Marketing

Tribal Marketing Phenomenon in the Modern World

Introduction This paper will focus more on tribal marketing. To amicably define the word tribal marketing, it is important to discuss the various sections of the lecture series involved in this context. These series are as follows: Individualism, cool, and capitals. This module paper has also explained a series of...

Marketing

Integrated Marketing Communication in Business

General Research Integrated marketing communication is a vital concept in the management arena. The topic is intended to cover the various characteristics involving the nook and corner of intergrated communication in marketing which consists of advertising uses and benefits, sales promotion, the how’s and why’s in them, public relations and...

Marketing

Marketing Research About “Packaging”

Executive Summary Before the customer knows what is in the product, he is first attracted by the packaging of the product; on the other hand, the packaging ensures that products are free from malfunctions. Some products need to be packed in certain way; thus packaging is both an element of...

Marketing

Marketing Fundamentals to Magnolia Web Studio

Abstract This paper is a demonstration of the applicability of the marketing concepts to promote the website Magnolia Web Studio. The paper contains an overview of the general marketing concept, as well as the practical implementation in the specified case. The findings of this paper will provide the possibility to...

Company Analysis

Pizza Restaurant: Analysis, Establishment, Teamwork

An analysis of the market in Cambridge An analysis of the market in Cambridge (the United Kingdom): In an executive summary in 2005 on retail trade analysis by Cambridge Chamber, Cambridge was to grow at annually. Cambridge is molding into a regional business hub that is worth a quarter of...

Company Analysis

American Red Cross: SWOT Analysis

Introduction The American Red Cross is a charitable organization that offers urgent situation help, adversity relief and education within the United States. This organization is chosen as the U.S associate of the ‘International Federation of Red cross and Red Crescent Societies’. In addition to domestic adversity relief, the ARC provides...

Company Analysis

Mr. Cold’s Ices Plc.: Evaluation and Company Analysis

Working Capital Management To manage working capital management Mr. Cold’s Ices has many financial issues that are affecting or will affect its operations. To begin with, this company has negative working capital as of 31st December 2008, meaning that the company is unable to meet current short-term financial obligations if...

Company Analysis

Charles Schwab Company, Apple, Walt Disney Analysis

Introduction Charles Schwab Company is an international brokerage firm that is based in San Francisco. Due to its wide range of operations and high number of clients seeking its services both as a financial advisor as well as an investment advisor, the company has opened quite a number of offices...

Company Analysis

Marketing Strategy of Subway Fast Food Products

Abstract Subway is owned by the “Doctor’s Associates Inc., an American restaurant franchise that mainly sells submarine sandwiches, salads and personal pizzas” (Wilk 2006, p. 132). Currently, Subway records more than US$9.05 billion in sales every year, an indication of its success internationally. It is widely recognized as a health...

Company Analysis

Etihad Airways: Company Analysis

Introduction Etihad Airways Company is the UAE’s national airline. This company was set up in the year 2003 in the month of July by a Royal decree. The hub of this company is Abu Dhabi which is the capital city of UAE or the United Arab Emirates. The company officially...

Company Analysis

McDonald’s Organization: Operation Management

Introduction McDonald’s restaurant is currently the biggest and most successful chain of restaurants that serves fast food to around fifty-eight million customers worldwide daily. This can is proven by the company’s share price which has been stable at around $ 50 per share and trading nearly 10 million shares per...