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Introduction The products or the services produced by a firm must be given a considerable price that will be in favor of both the business owner and the customer. If the price given to a certain product only favors one side let’s say the business owner, then the business may...
The 4Ps of Marketing 4Ps Description Describe the marketing strategy that applies to this element. Product Mental health service provision offered at UMC, ranging from a dedicated psychiatric department and mental health professionals to an established community hotline call center specialized in mental health needs. There is a severe shortage...
Ride-hailing is a service that many people commonly use on a daily or weekly basis. Ride-hailing refers to the process of the customer ‘hailing’ or hiring a driver to pick them up and take them to an exact location, commonly through a mobile application with a variable fee. The concept...
Background A service blueprint is a crucial tool for every organization, a diagrammatic representation that outlines the steps followed when delivering a service. The outline eases the creation of a new process or guides on how existing procedures can be improved because it considers the customer’s perspective. A service blueprint...
Introduction For any business to thrive in this era, marketing issues should be given the best priority. Most of the companies have taken very good measures to maintain a good customer based relationship to aim at sustaining their customers. The goal of such marketing is to build a good relationship...
Introduction At the present time, network planning and design play an essential role, as it is the foundation for effective network monitoring. In order to ensure a high level of service quality maintenance, it is important to have a deep understanding in terms of the way network components fit together....
Abstract The modern economic system has changed, and using classical methods of enterprise management no longer seems to be an effective strategy. The new direction of development, the knowledge economy, is focused on the integration of classical economic knowledge with the development of technological and human capital. This paper examined...
Introduction Almost Heaven PLC is one of the leading beverage manufacturing and distributing companies in the United States. Founded in 2000 by Charles Madison, the company has grown to become one of the dominant players in the industry. However, the market has numerous challenges that the firm has to overcome...
Executive Summary This comparative financial analysis report focuses on Apple Inc. and HP Inc. to determine the best investment opportunity for a boutique investment firm. Various metrics, namely profitability, liquidity, and debt, have been used to assess the most appealing investment firm. Margins and ratios have shown the financial health...
These days, Pepsi Cola appears to be one of the world’s largest consumer brands in the field of food and drink, and, during the years of its existence, the company elaborated successful Integrated Marketing Communication (IMC) campaign. The program involves contributing to the product development via introducing new positions and...
The current paper examines the organizational training plans and provides a thorough analysis of the potential benefits and challenges of training programs. Consequently, the paper acknowledges the role of major stakeholders, including employees, investors, and executives, in creating a training program. Furthermore, the relationship between organizational training programs and motivation...
Elements of a Good Performance Management Framework/Strategy Performance management refers to a systematic process that focuses on enhancing how organizations operate and productivity by developing team’s and individual’s performance. Performance management is a strategy of establishing a common understanding of what an organization should achieve and the procedure to accomplish...
This paper investigates four reasons behind employees’ intentions to leave their jobs. These reasons include lack of growth opportunities, low job satisfaction, unfair treatment of employees, and the lack of recognition of employees’ input. A potential solution that is based on existing literature regarding employee retention is determined for each...
Major Facts Tea and More (TAM) is a company that has been expanding rapidly since its purchase from the three sisters that started the enterprise. The overall revenue grew from under 1 million to circa 25 million dollars a year (Doyle & Bell, 2014). The company used to buy from...
Introduction The marketing strategy employed by an organization plays a significant role in the success of a company. Ford Automotive Firm, an American automobile manufacturer, is not an exception. The company is one of the leading producers of cars globally, and it has achieved such milestones by implementing above and...
The SWOT analysis performed for the Woolworths Group organization allowed for the identification of several problematic issues in the performance of the company, the elimination of which might lead to a more substantial competitive advantage and market dominance. In particular, the most significant problem associated with the current business processes...
This essay aims to critically analyze the marketing theory of relationship marketing and its sub-concept of customer loyalty. The context for the analysis is the increase in Apple’s profits, as references by a 2021 New York Times article (Nicas, 2021). Last quarter’s revenue was unprecedently high and reached $ 81.434...
Executive Summary Customer satisfaction results in customers’ loyalty, thus, the success of a business. Retailers should understand the needs of their customers and strive to satisfy them (Slack et al., 2020). Price is a significant factor that shoppers consider when in shopping centers. Some shoppers look for goods with a...
Proctor and Gamble (P&G) manufactures and sells consumer products and reports in five industry sections: Fabric and Home Care, Baby, Feminine and Family Care, Beauty, Grooming, and Health Care. P&G’s Febreze products fall in the Fabric and Home Care industry unit; this segment’s significant competitors are Colgate-Palmolive and Johnson and...
Introduction Regardless of the industry, the concept of leadership has been central to the success of all human operations. The role of a leader is indispensable and it consists of inspiring the followers, providing them with the means and motivation to achieve the required results. Evidently, the exact features of...
Introduction Modern business scholars and corporate officials themselves equally acknowledge how great the role that leadership plays within organizations. The existing literature, however, largely focuses on the positive aspects of leadership, leaving the darker aspects and their consequences behind. By their very nature, the main leadership evaluation frameworks prioritize the...
Introduction The principal aspect of leadership is the ability to influence people to achieve a specific goal. These are the people who lead the team to victory. My leadership mission statement is to improve the world so future generations will live peacefully and prosper. My leadership purpose is to provide...
Zipcar’s case with its CEO and co-founder Robin Chase is an outstanding example of overconfidence and optimism as key weaknesses of a leader. One of the key strengths of Chase is the fact that she is a prime example of a transformational leader with charismatic attributes, which allowed her to...
Introduction To understand the differences between leadership and management, an individual should consider his own experience with the terms. The concept of leadership always includes one individual’s influence on a person or a group of people. The influence could occur as a sequence of multiple aspects that include trust, care,...
Introduction Leadership has a pivotal role in enhancing the company’s performance and leading it to success. Alibaba Group, China’s most prominent e-commerce giant, presents an example of an influential corporation with a strong corporate culture created by its co-founder Jack Ma. According to Clark (2016, p. 4), the company’s IPO...
The industry’s sustainable advancement directly depends on its leaders’ goals, principles, and approaches. They set the movement direction, tone, and successful long-term development. For stable functioning and industry expansion, the directors and companies presiding officers must adhere to ethical and moral leadership principles, besides responsibility for economic performance. Mohamed Khalifa...
Today’s Supply Chain and Management The supply chain and management (SCM) sector is an important aspect of business and economic development. Currently, the SCM area of business operation has been affected by several factors. One of these elements is the COVID-19 pandemic, which has threatened to derail the world’s economic...
Introduction Internal and external forces in the current business environment have increased the competitive pressures in the market. The market has become value-driven and competitive, with customer and brand loyalty tied to value creation. Coupled with the deflationary market trends, these factors have mandated cost reduction strategies to help companies...
Lean management is a new concept in the business world that is beginning to grow in popularity among entrepreneurs. Although not well known, it has grown adversely across the industry sector in the recent past and has been a major universal management tool used in many production divisions. Moreover, the...
Abstract This paper examines the concept of demand and supply, price elasticity, and market structures in an organizational context, with Coca-Cola as the chosen company. The latter is a multinational organization headquartered in the United States which offers a wide range of products to its customers. Currently, it has approximately...
Introduction Costco wholesale is a multinational corporation that deals with discount stores called warehouse clubs where a large quantity of commodities is sold at a reasonably low price to the individuals who contribute annual membership subscription. It is located in America, Canada, and other parts of the world. The business...
Introduction Nestle Henri created the Nestle Corporation in 1866 with specific merchandise premeditated to protect the life expectancy of a fellow citizen kid. The Nestle Firm’s central tactical proposal partakes to create value and importance for humanity by establishing in a way that makes worth for clients since that time....
Introduction As of now, Netflix is known as the American and the world leader in online video streaming, offering its customers a wide range of products on a subscription basis. However, Netflix has first risen to prominence as a DVD rental company, and quick subscription-based DVD rentals remained its mainstay...
Introduction Evaluating the processes of a specific company with a focus on the assessment of its organization, aim, and other factors of operation is an exercise that influences the definition of structures of its work activities expansively. Yorktown System Group is a section of military corporations that has its inspiration...
Toyota Motors is a leading car manufacturer company in the world. The company was founded in 1937 by Toyoda Sakichi. Over the years, Toyota Motor Corporations has built a strong reputation in the automotive industry. Today, Toyota Motors has spread its operations globally, including the United States. It is one...
Introduction: Overview of Best Buy Best Buy Inc. is an American international company that is well-traversed in the sale of electronic devices, ranging from kitchen and gym utilities to more personal efficacies like phones. According to Sawhney et al. (2017), the company was founded as Sound of Music by business...
Strengths and Weaknesses The unique technology, strong customer base, and brand of a product are some of the features that can give a company competitive advantages and distinct competencies over others. Borderless Inc prides itself as an innovative company able to produce a state-of-the-art technology helmet. CrossHelmet has enhanced safety...
Introduction Quality improvement refers to a structural approach to evaluating system and process performance to determine the need for improvements throughout all areas of organizational operation. Through the consistent and regular collection and analysis of relevant data, companies facilitate an ongoing quality improvement process with the help of which stakeholders...
Human resource (HR) managers have the responsibility to align their planning with the employers’ strategic business objectives. The Eco-Café Company’s business goals are enhancing its market reach, increasing the level of productivity, and reducing costs. Part of the strategy of achieving them is by expanding through franchising. It has 20...
Introduction Entering international markets and expanding trade relations with foreign countries is dictated by the various needs of the company and the reasons for its emergence. The reason for the company’s expansion may be the development of the domestic market. That is, the business saturation with goods increases the pressure...
The given case is an ideal illustration of how both external and internal factors can affect labor demand and supply forces, which significantly contribute to the problem of shortages in regard to entry-level firefighters. The first major factor that is influencing labor demand in the region of interest is climate,...
Introduction Given the dynamic business environment, stiff competition, and the need to meet stakeholder expectations, employees’ optimal management should be a fundamental strategic measure. It falls squarely to HR strategy’s core dimensions, including learning and development, recruitment, succession planning, compensation, and performance appraisal (Noe et al., 2017). These aspects are...
Introduction For more than 125 years, ILSCO has been established in the manufacture of power as well as shielding connectors and accouterments as a vertical integration leading company. ILSCO has operations spanning three countries, eight manufacturing sites, nine distribution centers serving people across North America, renowned for its product development...
Motivation plays an essential role in maintaining people’s productivity and performance in school and work to attain specific goals. This concept can be defined as encouragement given to subordinates to stimulate their sincere effort to achieve prosperity for an organization (Kuswati, 2019). Indeed, motivation is an integral part of transformation...
Executive Summary Over the Edge is a classical case study of the threat that an organization exposes itself to by having highly stressed workers who feel less valued. Stress management is a concept that many organizations have ignored for a long time, but it turns out to be a critical...
Introduction Google is one of the most popular and profitable search engines in the world which creates a unique culture and perception of human resources. Its HR and culture are influenced and depended upon risks and unique characteristics of a product they sell. The strategy of an organization involves how...
Introduction Marketing is a highly creative and individualized process, and despite the presence of sophisticated computer technologies, the concept is more of an art than science. Businesses are required to customize their marketing strategies in response to the environments and exchange processes. As a result, marketing strategies differ in roles...
Introduction The working environment in an organization plays an essential role in defining employees’ productivity because it determines physical and emotional comfort for the workers. Renowned companies like Hilton, McDonald’s, DHL, Cisco, and Google provide enormous benefits to their staff. In contrast, many other firms like Facebook, GameStop, CSX, and...
Introduction In the wake of the Covid-19 pandemic, associations across the world have been compelled to move tasks into the homes of their workers. This move has drastically changed the individual work environment settings that representatives are dependent upon, bringing up issues about which impacts this will have on worker...
Executive Summary The researcher of this topic has experience of being a banker and standpoint as a consultant to analyze the set of motivational tools and techniques that can be implemented to increase sales production of Barclays Bank consumer banking segment. Particularly in the banking and finance industry, a highly...
Overview of The Applicants’ Ranking Although all four applicants are highly qualified for Global Marketing’s position, I consider Park L. as my preferred candidate for the position. Organizations must have high-performing marketing skills in defining strategic ways to reach a competitive edge for global organizations. International marketing prowess is, therefore,...
Introduction The present report was commissioned by the Chief Financial Officer of Alaska Air Group with the purpose of assessing the company’s current financial position. This paper aims at providing insights that will help the company’s development in the future. The report was guided by the question: “Will Alaska Air...
Introduction The new business venture that I will evaluate is the dog grooming studio that will be opened next month. It will be a salon providing haircuts, bathing, and nail grinding services for dogs of different breeds. I am going to provide mobile and salon services. The salon will be...
Walmart description Walmart’s story began as a single discount store many years ago. They tried to sell goods at prices close to wholesale (About Us, 2021). The principal areas of trade were food and manufactured goods. Nowadays, the business expanded so much, that it became the owner of many other...
The Definition of Success Since Scenic Floral Inc. (Scenic) is a start-up, Ben Van Weelden primarily targets developing and running the business with a steadily increasing profit and firm position in the floral market despite fierce competition. Besides, considering the current strained context stipulated by the Covid-19 pandemic, the manager...
Company Overview of British Airways British Airways the pioneer of the global airlines’ industry has been passing throw the hardest time of history. In 2008, the tremendously rising oil prices and the shock of global credit crush has seriously injured the national flag carrier of Great Britain, and still British...
The new space is a real change from what the programmers are used to. Their old space was a big open room with one wall of floor-to-ceiling windows. Their desks all faced each other, which allowed them to easily talk and collaborate with one another. The new office space has...
Executive Summary The introduction of high quality foods such as organic frozen yogurt displayed and sold via a vending machine would not only be favorable to health conscious customers but its novel approach would result in a considerable degree of consumer interest thus making it a viable business venture. The...
Rio Tinto is a mining and resources company with operations in various countries, including Canada, United States (US), Guinea, Brazil, and Australia. Rio Tinto is generally managed from London in the United Kingdom (UK). It is listed across several markets, including the London Securities Exchange (LSE), the Australian Securities Exchange...
Introduction The CVS Pharmacy sells prescription drugs and provides a wide range of other products and services, such as brand-name drugs, beauty and cosmetics products, and seasonal products. At present, pharmacies have faced some challenges. These are increased competition due to the development of online retailers of medicines, the long...
Introduction Johnson and Johnson is a multinational company that has carved a niche for itself in the manufacture and production of medical devices, pharmaceuticals, and consumer products. It is located in the United States of America. The multinational company was founded back in 1886, with its headquarters situated in Brunswick....
Introduction The company’s capabilities and resources are a critical element to be analyzed when preparing an outline for a new marketing strategy. They form the business’s internal capacity, its skeleton, which carries the main body of the operational, external sphere of the company’s business activity. Company resources and capabilities may...
Introduction Today’s world can be characterized by the increasing role of globalization and complexity that make various spheres of human activity interconnected. In this context, organizations have experienced additional pressure enabled by several factors. The unparalleled degree of digitalization has facilitated the exchange of information between stakeholders across the globe....
The industry of beauty and cosmetics has been on a steady increase over recent years. The market has seen a surge in the number of companies and products, contributing to the highly competitive environment within the sphere. New brands appear regularly, and the offered range of existing ones continues to...
Southwest Airlines is an almost legendary firm that amazed the world with its adaptability and strategic planning. The peculiarity of its business model is the combination of differentiation and low-cost services. The high level of operational productivity and customer-friendly prices allowed it to grow large capital. The company has the...
What is Patagonia Patagonia is an international brand of outdoor and indoor clothing, focusing on sports and hiking equipment. The company was started in the USA, gradually expanding to the foreign markets and gaining larger influence on the fashion market. Most remarkably the company is known for its efforts of...
Origins The history of Nokia, a more than century-old company, comprises a variety of spheres in which the company conducted its activities. Bouwman et al. (2014) note that, during its early history, the company worked with rubber, cable, and paper production. Afterward, the three directions merged into a conglomerate in...
Executive Summary Colorado Department of Human Services (CDHS) is an outlet in charge of social services that employs over 5000 people. It administers more than 500 million dollars per year in the child support system (Gherard, 2020). The department integrated the Automated Child Support Enforcement System (ACSES) to aid in...
Abstract This dissertation explores the potential of online and mobile payment systems to become the primary payment means in electronic commerce (e-commerce). For a long time, the populace in China has relied upon cash as a form of payment for purchases made. This is in addition to a particular segment...
One of the most important concepts that were covered in the State Farm case study was the fact that high-risk intersections do not only pose a risk for the drivers and their physical and mental health, but they also increase the cost of accidents for insurance companies. This ultimately means...
Introduction The present case study features the assessment of the opportunity of GlaxoSmithKline (GSK) to increase the production of secured doses of the COVID-19 vaccine. In February 2021, GSK announced the start of the Phase 2 test of its vaccine against the novel coronavirus infection (GSK, 2021a). GSK also announced...
General Electric’s Management Systems and Performance General Electric (GE) is an international company producing an array of machinery and providing a variety of services. Excellent examples of General Electric’s products encompass industrial diamonds, jet engines, electrical equipment, and lighting goods, to mention a few. Besides, the firm offers various services...
The Difference between the Supply Chain of the iPhone versus the Supply Chain of its Competitors’ Smartphones Apple is one of the leading companies due to its cutting-edge technology and design. The company has a unique supply chain as compared to its competitors, such as Samsung. The Major Difference in...
Location Selecting the right location is one of the central decisions for a small business owner. Several factors affect the choice of location for a start-up, such as the market health, the specifics of a business, loan opportunities, price of the property and rent, and access to talents. D’Angelo (2020)...
Introduction Any modern organization, regardless of industry and field of activity, uses a particular business model for its functioning. It can be identified and deduced according to established theories, or it can be formed according to the decisions made by the leadership. One way or another, using a business model...
There are many approaches to leadership, management, and decision-making which determine the vector of a company’s development. The difference between these approaches exists due to various factors, such as the specifics of the organisation, the corporate culture and the particularities of employees that require management and leadership. However, the main...
Introduction Lewin’s change management model theorized three stages referred to as unfreezing-change-refreeze. It encourages the rejection of prior learning and replacing it with improved knowledge. The theory presents a practical method of enhancing change and understanding its implications. The absence of change can hinder the establishment of the desired level...
Management control is aimed at organizing the work processes of employees to achieve the company’s goals. Each enterprise has resources that must be used competently to promote the business and form competitive advantages. The main ones are labor or human, financial, material, and non-material. Management control monitors their rational use...
Introduction Conventionally, a partnership is defined as an arrangement between two or more individuals to oversee the operations of a business and consequently share its liabilities and profits. The partners are collectively referred to as a firm and in a general partnership, all members share the profits and liabilities affiliated...
Introduction Management tactics are dynamically applied to a business, depending on the model and the intended goals. Various firms choose a management practice that best suits the objectives, can use multiple strategies, vary their mode of operations, combine more than one plan, and streamline them to meet the organization’s aims....
Adaptive Leadership Toolkit Replace the bracketed text with the relevant information. Recommended Leadership Competencies (Milestone One) [The recommended leadership competencies that can guarantee organizational performance are the self-awareness and controlling leadership concepts.] Leadership Competencies Most Critical to Success [The core leadership competencies critical for success are personal learner and balance...
Introduction The workplace setting is one of the critical aspects of most people’s life since at least one-third of it they spend at work. As a rule, modern workplaces tend to be planned and structured in a way that encourages staff members to feel comfortable and, therefore, motivated to perform...
Employee motivation is a crucial factor in the modern-day working environment. It can be a source of competitive advantage in the current highly competitive business environment. Employers can use different approaches to motivate their employees. However, employee motivation can collide with a personal value system, thereby presenting a challenge. Below...
Introduction Operation management in several manufacturing companies in the United Kingdom is the backbone responsible for facilitating the organizations’ activities. It entails planning, coordinating, organizing, and controlling resources required to produce goods and services in a firm. It also involves managing all the employees of an organization, tools and equipment,...
Introduction The goal of any commercial organization is to extract the maximum amount of profit from available resources, including human resources. However, the question of the balance between the highest efficiency and staff motivation leads to the need to adjust the company’s goals. Setting impossible goals will not make the...
Introduction Operations management, with all its fundamental processes and elements, is a core of a company’s growth and industry expansion since its competent and informed implementation provides corporations with opportunities to control and adjust service and product generation, profit-making, and customer satisfaction. The present report is designed to evaluate the...
The Thunderbird Manufacturing Company is an established institution which has been dealing with games and toys products for years. The company aims at diversifying its operations into other sections of production. This has led to the establishment of The Business Game item by the marketing department, which has discovered and...
Abstract Financial institutions are contemporarily forced to incorporate risk management tools, enabling them to manage any unexpected risks or events. Credit Derivatives, technological innovation, and networked-enabled devices are tools utilized by financial institutions for risk management. A large financial institution such as Citibank has faced a serious crisis in recent...
Introduction This work focuses on the Colgate Max Fresh case study. It will begin with a critical analysis of the factors that led to the success of Colgate Max Fresh in the United States of America. This will be followed by an analysis of the adaptation strategies used to launch...
The Oilwell Cable Division is a part of TRW, a diversified multinational manufacturing team. Bill Russell is the Oilwell Cable Division’s new general manager who is expected to lay off 20 employees or achieve an equivalent reduction in labor costs. The case study reveals that the organization faces many problems,...
Introduction IT applications have become an essential part of almost any successful business nowadays. There are many examples when the implementation of a significant app has led to a company’s development and increased profit margins. Below, a case study obtained from the personal experience in the framework of the given...
Pharmaz is a fast developing company operating globally and having subsidiaries in many countries. Pharmaz India used to be a small subsidiary with only 15 employees, but it has grown into a significant company employing 50 people with a plan to have up to 130 employees (Gertsen and Zolner 319)....
The Essence of the Issue SimVenture simulation provided an excellent opportunity to practice how to run the business properly. Idleness was a major problem that the group faced stemming from a lack of proper ways to manage the workforce. There was also misguidance when assigning work; hence most employees found...
Executive Summary MTN Ghana is a successful business which has been operating in Ghana since 2008. It benefits from MTN’s best corporate practices and has stable positions on the market. However, there are strategic issues like marketing and operational risks which should be faced immediately. In particular, there is a...
Introduction Tesla, Inc. is one of the leading manufacturers of electric vehicles, battery cells, and energy solutions. The company aims at building a complete vertically integrated production system to ensure an undisrupted supply chain management and product delivery to its customers (Tesla, 2021). Since its establishment in 2003, the organization...
Introduction Johnson & Johnson (J&J) is an American holding company engaged in the research, development, design, manufacture, and sale of a wide range of commodities related to human health and general wellbeing. It operates through the medical devices, pharmaceutical, and consumer segments, making it the largest and most diversified healthcare...
Introduction General Electric (GE) is a recognized brand in providing high-end technological equipment, including medical equipment for the healthcare sector. However, its overall business is also distributed across other major fields, including gas, oil, energy, aviation, and power. For GE, its technology and quality of services provided to its consumers...
Introduction Probably one of the best methods to determine a company’s potential and current positioning and evaluate its plans and business prospects is to perform a SWOT analysis. This strategic technique allows one to explore the strengths, weaknesses, opportunities, and threats of a firm and then think of the best...
Introduction A SWOT analysis is a general method to understand, identify all strengths, weaknesses, opportunities, threats correlated to a company or an organization. The main aim of the SWOT analysis is to specify all positive and negative factors, risks, benefits. People conducting this analysis can drive all processes undertaken in...
Purpose The main purpose of this report is to indicate the nature of the business of Delta company in Thailand, showing all relevant information associated with its operation. Scope of the Report An indication of the size and name of the organization in discussion and its background information. The main...
Uber is an American international public company from San Francisco that has created a mobile application of the same name for finding, calling and paying for taxis or private drivers and delivering food. The company was founded in 2009, and at first it was intended only for travel in business...
Introduction The rapidly globalizing world presents managers with new challenges. One of them is the management of social responsibility and ethical issues in a diverse workforce. Any company has employees of different backgrounds, religions, gender, sexual orientation, and needs. Government agencies are no exception, while they are expected to have...
