Business Ethics
Introduction The concept of corporate social responsibility (CSR) is now common in multinational, regional, and local companies. To others, CSR is corporate citizenship or efforts toward sustainability developments and benefiting the community. The Coca-Cola Company (Coke) is one such multinational company with corporate social responsibility agenda in the countries in...
Words: 3397
Pages: 13
Leadership Styles
Abstract The lingua franca used to explain the role of leadership in influencing the company culture for innovation in the hotel industry is expressed in the context of leadership theories and styles and the imperatives of innovation. A gap on the role of leadership was addressed by conducting a systematic...
Words: 19705
Pages: 76
Management
Abstract This report entails an analysis of two operations management topics, which include quality management and lean operations. The report outlines a brief introduction illustrating the significance of management in organizations’ efforts to attain long term survival. However, the attainment of long-term success is influenced by the effectiveness and efficiency...
Words: 3002
Pages: 12
Management
Introduction Several factors influence the success of an organization. These factors arise from various sources such as the firm’s history and its ownership. In addition, the effectiveness with which the firm’s activities are controlled also affects its success. For example, ownership and control of a firm may influence other aspects...
Words: 3252
Pages: 14
Human Resource Management
Introduction Payroll costs refer to the costs that an employer incurs for services provided to an employee (Bratton 2007). This includes the amount paid to an employee as salary and benefits and the amount deducted by an employer and paid as tax to the relevant authorities (Brown 2001). If the...
Words: 3089
Pages: 12
Human Resource Management
Executive Summary This paper will discuss human resources strategies that will be adopted by a joint venture between Emirates Airlines and British Airlines. Primarily, the operations of the joint venture will be based in the UK. Generally, human resource is an important asset that drives an organisation forward. Therefore, proper...
Words: 3957
Pages: 16
Company Analysis
Assess the role of systems and operations management at Airbus and its integration within the business The manufacturing and assembly industry today is required to achieve a high degree of efficiency and produce products with a high degree of accuracy with close to zero defects per product or even per...
Words: 3340
Pages: 13
Company Analysis
Assess the role of systems and operations management at Airbus and its integration within the business Organizations consist of various departments, which are semi-autonomous and depend upon each other for the organization to function smoothly, since the output of one department (for instance, the research and design department) can often...
Words: 3158
Pages: 13
Leadership Styles
Introduction Leadership is a very important tool when it comes to managing various organizational challenges. The organizational dynamism brought about by the changing environmental forces requires effective leadership. I came to realize this when I was promoted to the position of supervisor at Blessed Bakers Company. Blessed Bakers Company produces...
Words: 3045
Pages: 13
Leadership Styles
Introduction Within this reflective treatise, I intend to explicitly evaluate my leadership skills and behaviors. Specifically, I will concentrate on my strengths such as being a good participator and action-oriented leader. I will also reflect on the best strategies I should employ to improve my situational leadership abilities by balancing...
Words: 3313
Pages: 14
Business Analysis Case Study
Introduction This paper presents a detailed innovation action plan for Apple Inc. Apple is a leading manufacturer and distributor of high-end computers, smartphones, software, and multimedia devices. Some of the most important products of the company include iPhone, iPad, and iMac (Apple 2014). Founded in 1976 in the US, Apple...
Words: 4105
Pages: 16
Human Resource Management
Strategic Human Resource Management Strategic human resource management (SHRM) is a tactical method for the management of an organization’s human resource function in line with organizational goals and objectives. SHRM enhances these functions by linking the traditional human resource practices to business strategy and the realization of organizational goals to...
Words: 4315
Pages: 17
Company Analysis
Executive Summary To establish a successful business, it is important to develop a comprehensive strategic plan which is the basic blueprint for the actualization of a business plan. Reflectively, the strategic plan is inclusive of the SWOT of the business environment, penetration strategies, and success measurement parameters at the micro...
Words: 3571
Pages: 15
Company Analysis
Vision and mission statements Casper & Gambini’s has a lengthy vision statement. The firm’s vision statement is “Through our continuous development and determination to expand within different cultures and countries, we, at Casper & Gambini’s, will successfully spread our distinctive all-day restaurant-café concept worldwide” (David, Ali, & Al-Aali, 2011, p....
Words: 4715
Pages: 18
Management
Introduction Problem-solving prototypes are essential in addressing the multiple issues that emerge daily in the workplace. The types of problems that arise vary in range, magnitude, and complexity. They can be technical or issue-based. They can be technical or issue-based. In essence, a complex problem is a multi-faceted issue whose...
Words: 11265
Pages: 48
Human Resource Management
Introduction of a New Performance Management System Purposes of performance management Performance management is a continuous process established by organisations to help them in achieving their objectives. Its achievement is through maximisation of individual employee, a team or the entire organisation. Purpose of performance management and their relation to business...
Words: 3987
Pages: 15
Economics
Abstract One of the United Arab Emirates, Dubai, has recently become a symbol of prosperity, innovation, and business excellence. In a mere 50 years, the state has managed to grow from a scarcely populated area with little infrastructure and a weak economy to a thriving business hub that is home...
Words: 3129
Pages: 13
Business Analysis Case Study
Abstract Background Introducing innovations into the context of an organisation, especially the one that has a well-established presence in the target market, is a challenging task, the use of non-incremental innovations in the realm of an global organisation such as P&G being especially difficult. Therefore, the current research strives to...
Words: 17712
Pages: 72
Economics
Introduction to UAE The United Arab Emirates (UAE) is an Arab nation located in the Southeast of the Arabian Peninsula. It borders Oman to the East and Saudi Arabia to the south. In addition, it shares sea borders with countries such as Qatar and Iran. The country is a group...
Words: 3324
Pages: 12
Economics
Industrialization Industrialization is a phenomenon that comprises both social and economic changes in society often due to disparate factors. In most areas of the world, the industrialization process occurred after the Agrarian Revolution following an increasing demand for basic commodities to satisfy the ever-growing populations. The process required most societies...
Words: 4237
Pages: 16
Economics
Before the world war one and world war two, world economies were quiet apart, but there was intense factors of trade countries controlled their imports and exports. There was manipulation in currencies to shape the foreign trade and exchanges. Currency war fares were a common thing and restrictive market practices...
Words: 3141
Pages: 12
Economics
Abstract Institutions are fundamentally vital in the growth and development of countries, regions, or other sections with economic boundaries. Many researchers have identified, researched, and reported these roles due to the growing concern about the part taken by institutions in economic growth and development (EGD). Probably, there are many people...
Words: 6053
Pages: 24
Marketing Planning
Executive Summary This is a United Hearing Center’s business plan for the provision of medical earphone products in Kuwait. The purpose of the business is to cater to the health needs of people with hearing problems. The business plan provides the strategic direction of implementing the business based on the...
Words: 3808
Pages: 14
Human Resource Management
Introduction Since work is accounted for taking up a major part of a person’s life, it is important to understand the norms and regulations regarding the rights of employees. They are determined mostly by employment status and to some extent, by the type of work. People make a career to...
Words: 3039
Pages: 12
Corporate Culture
Abstract Corporate social responsibility (CSR) gained popularity in 1970s as a policy function to encourage corporations run their operations responsibly. Since then, it has continued to gain popularity in different regions, especially as governments embrace it as a way of obligating businesses to help in dealing with different social and...
Words: 17384
Pages: 62
Company Analysis
Introduction According to Thomsen (29), the concept of corporate values has attracted the attention of scholars and analysts in the recent past. Different people use varying terms to describe this phenomenon. The terms used include, among others, corporate social responsibility, business ethics, environmental sustainability, and customer value. The concept is...
Words: 3303
Pages: 13
Company Analysis
Introduction Corporate social responsibility (CSR) is a common practice among contemporary business organizations. It is a self-regulatory mechanism that is part of business models. Different scholars have not only defined the term variously, but they have also referred to it using differing terms. For instance, Hancock (14) and Kern (7)...
Words: 3277
Pages: 13
Leadership Styles
Abstract The primary aim of this dissertation was to offer a comprehensive analysis of transformational leadership as a headship style, as well as analyze the impact of the transformational leadership on the performance of employees. The study hoped to examine the influence of transformational leadership on the organizational commitment of...
Words: 16885
Pages: 64
Economics
Abstract The study aims to develop a more profound understanding of the financial crisis in the emerging economies during the period of 1999 to 2001. The two emerging economies further selected for a comparison are Argentina and Turkey. Both the countries have exhibited similarities in economic and political background hence...
Words: 8249
Pages: 31
Economics
Introduction Climate change is currently the world’s most prominent problem that affects almost every sector of the economy (Palmer 1965). It highly affects sustainability of business activities today (Colander 2008). Balancing economic growth and environmental sustainability has been a great challenged for all governments, businesses and all the stakeholders across...
Words: 3420
Pages: 12
Business Communication
Abstract The concept of culture is surrounded by controversies in regards to its definition and conceptualization. This is because it means different things to different people. Many anthropologists, sociologists and psychologists have given their views in regards to what actually constitutes culture and what does not. Even though various authors...
Words: 9876
Pages: 39
Business Communication
Group as a System In any group related project what should be taken into consideration is the fact that any attempt to complete a project should be done in a systematized an orderly fashion in order for it to be completed efficiently and correctly. A project cannot simply be finished...
Words: 5005
Pages: 19
Business Communication
Project management is expanding within many associations and disciplines. However, looking for an ideal method of effective project management is one of the enormous challenges (Zulch, 2014). The core of each project deliverable is to create results using collaborative team effort, distinctive cost, a certain limit of time and related...
Words: 5210
Pages: 23
Business Communication
Executive Summary This report focuses on an analysis of a case study involving cross-cultural negotiations between Google representatives and the government of China. Google is aiming to introduce its services to the Chinese Internet market and obtain a “.cn” license to ensure that users have access to useful and credible...
Words: 3332
Pages: 14
Marketing Planning
Understand the Principles Strategic Marketing Management Discuss the Role of Strategic Marketing in an Organisation Excellent performance is always at the core of every organisation. Hence, organisational stakeholders have to be keen when establishing their approaches to business, including the personnel to bring onboard to steer the organisation towards its...
Words: 3460
Pages: 14
Human Resource Management
Abstract This study recognizes that training and skills development are the main forces that drive the social and economic development of any nation. Moreover, it is apparent from the bitter experiences of the global financial crisis of 2008 that countries having higher levels of skills development opportunities are more effective...
Words: 7265
Pages: 28
Risk Management
Introduction Constructing a railway is a complex process that requires not only careful planning and the involvement of skilled professionals but also the development of a risk mitigation strategy based on the appropriate identification of risks. In the context of constructing a new railway between two destinations, beneficial practices should...
Words: 3274
Pages: 13
Marketing Planning
Executive summary This marketing plan relates to Atec Incorporation, which operates in the UAE. The firm intends to venture into the production of coffee making machines. The decision to venture into this new market segment arose from the identification of a business opportunity whereby consumers are increasingly consuming coffee. Therefore,...
Words: 5526
Pages: 21
Management
Introduction There are various people who are affected by the construction process of any building or other structures. Such effects can be positive as well as negative. Positive impacts include good communications, good lodging facilities, and a higher expectation for everyday life. Construction projects are expected to bring changes not...
Words: 16397
Pages: 63
Strategic Management
Executive Summary This study aims to analyze the aviation strategies; to do so, the paper focuses on thoroughly investigating the visions and individual policies of the aircraft producers, and the proceedings after the launch of B787 and A380 along with the reaction after the launch of B747-8 and A350. It...
Words: 5934
Pages: 20
Business Analysis Case Study
Definitions of the Key Issues In 2009, Toyota faced a recall crisis that was associated with several issues that demonstrated the weaknesses of the company’s crisis communication strategy. Therefore, my task is to provide the definitions of the key observed issues to present effective recommendations to address these issues in...
Words: 3198
Pages: 12
Company Analysis
Abstract Fierce competition became eminent in the airline industry from the time when this industry became deregulated in the year 1978. In fact, the fierce competition has made each airway to strive towards achieving competitive edge within the global markets. To realize this, most airways including the Kuwait airways, have...
Words: 14388
Pages: 51
Business Ethics
Abstract This study assesses the effect of Common Work Ethics (CWE) on two intertwined variables, namely job satisfaction and employee performance. Previous research has tackled this issue from a myriad of viewpoints and semantic differences using terminologies such as employee satisfaction or organizational performance or Business Ethics in place of...
Words: 11740
Pages: 46
Management
Executive Summary This proposal entails an illustration of the fundamental issues that the consultancy firm will take into account in offering consultancy services to SGS (HK) Limited. The proposal identifies the strategic objectives that the company should take into account to revitalize its competitiveness. Additionally, the proposal identifies the issues...
Words: 9335
Pages: 35
Human Resource Management
​Abstract The purpose of this project is to examine the application of the performance appraisal program as a tool for promoting employee and organizational development. The study is based on a case study of FERMA to gain a realistic understanding of the application of the performance appraisal program. The choice...
Words: 11420
Pages: 103
Human Resource Management
Introduction Background of the Study SEHA, which is health in Arabic, is one, of the organisations today that wants to improve the performance of their employees to increase productivity, service delivery, competitiveness, and to achieve the performance goals and objectives that have been set through the training and development functions...
Words: 4678
Pages: 39
Human Resource Management
Executive Summary This report evaluates the relationship between employee turnover and the long term survival of organisations. The report recognises the various forms of employee turnover which include voluntary and involuntary turnover. However, the report mainly focuses on the dysfunction component of employee turnover. The various categories of factors that...
Words: 7592
Pages: 27
Company Analysis
Executive summary The report entails an analysis of Zara (Inditex) case study. The firm has been in operation for a number of years in the apparel industry and has managed to attain an optimal market position. Its success has emanated from adoption of an effective business model and incorporation of...
Words: 5933
Pages: 25
Marketing
Segmentation in the hotel industry Businesses use various segmentation bases in targeting the different groups of consumers. These segmentation bases include; first, psychographic segmentation, this is usually based on psychological factors whereby product positioning is done by incorporating activities, opinions, interests, attitude, and values of consumers to the end product...
Words: 3150
Pages: 12
Management
Abstract In the era of globalization, cross-border mergers and acquisitions are playing vital role to expand brand in the competitive market for which the companies outgrow their original cultural boundaries. At the same time, there are many other factors for which companies get employees from different cultures, for instance, recruitment...
Words: 6829
Pages: 26
Human Resource Management
About FERMA An efficient transport sector is critical in a country’s socio-economic development. As one of the government agencies in the Nigerian transport sector, the Federal Roads Maintenance Agency [FERMA] is charged with the responsibility of maintaining over 32,000 kilometers of the federal roads. The agency was instituted to minimize...
Words: 9904
Pages: 35
Human Resource Management
Introduction Background of the research Human resource forms a very important part of any workforce. According to (Abdullah, Rose & Kumar, 2007), employees are the most important assert that any organization can ever have. Success of an organization always depends on the quality of the workforce. This research was focused...
Words: 16478
Pages: 64
Company Analysis
Executive Summary This is a strategic analysis that assesses several attributes of the EasyJet Company and its activities in a comprehensive manner. The vision and mission statement indicating the targets of the company in serving its clients through establishing a strong and affordable transport network are availed and discussed. In...
Words: 9111
Pages: 32
Company Analysis
Introduction Business description AFDCO Incorporation is a private limited company, which was established in 2000 in the UAE. The firm operates in the UAE’s beverage industry, and it is headquartered at Al Quoz, Dubai. AFDCO Incorporation specialises in the production and distribution of diverse non-alcoholic beverages such as ground coffee,...
Words: 5600
Pages: 22
Human Resource Management
Introduction Talent Management has become a dominant theme driving strategic HRM over the recent past. According to a study conducted by Sandler (2006, p. 13), over three-quarters of the respondents identified talent management as a top subject in HRM today. Organizations are increasingly becoming aware of the fact that they...
Words: 23663
Pages: 84
Human Resource Management
Introduction The scope of the research In this research project, the proposal will dwell on the strategies that Sleepy Hollow uses in its bid to ensure optimal employee performance. In the beginning, the paper will provide an intrinsic proposal, after which it presents the research problem. After this, the research...
Words: 5744
Pages: 22
Human Resource Management
Executive Summary Strategic training and development is an important construct in the human resource part of business management. The current study examined this element with reference to Emirates Nuclear Energy Corporation. The study sought to outline the benefits of strategic training and development in comparison to operational model. The study...
Words: 11830
Pages: 42
Human Resource Management
Executive Summary The following dissertation is related to the study of evaluating the role of leadership and employee empowerment to achieve Total Quality Management and the company chosen to be the case study is General Directorate of Residency and Foreign Affairs in Dubai, United Arab Emirates. TQM is basically the...
Words: 13268
Pages: 57
Human Resource Management
Introduction Organizations that need to stand firm in this competitive market have come up with training programs as a strategy of ensuring that their employees are well equipped with every bit of information that they need to perform well in their workplace. The strategy has proved to be effective, with...
Words: 8238
Pages: 33
Company Analysis
Abstract The study investigates the efficiency of Emirates Airlines’ global strategies. It aims to prove that the advantages that Emirates Airlines has as well as its success are achieved due to the implementation of thoroughly-designed global strategies; and that the companies that operate in the airline industry will improve their...
Words: 5571
Pages: 21
Logistics
Introduction Like many industries in the 21st-century business world, the retail industry is heavily dependent on technology. The main purpose of technology simply put is to make work easier. Retail chains experience a myriad of problems that make it necessary for them to adopt the said technologies to remain competitive...
Words: 5830
Pages: 21
Business Analysis Case Study
Introduction This work presents a description of the research design and approach of the current study. “In the discussion of the selection of a problem suggests valuable criteria: (1) novelty of the problem, (2) investigator’s interest in the problem, (3) practical value of the research to the investigator, (4) worker’s...
Words: 10195
Pages: 39
Human Resource Management
Abstract Provision of to date and a comfortable work environment is one of the determinants of employee motivation and performance in the present-day business context. Organizations strive to improve the physical work environments to enhance employee satisfaction leading to enhanced overall organizational performance. Failure to provide a conducive work environment...
Words: 15507
Pages: 61
Human Resource Management
Abstract In an environment of fierce competition, a shrinking number of customers, declining revenue, and the adverse effects of the global economic recession, the HR department play the significant role of defining the policies to adopt and the strategic direction to follow. Policy changes were the best practises of optimising...
Words: 12610
Pages: 46
Human Resource Management
Introduction: The United Kingdom, Post-Brexit: Challenges and Opportunities Context of the Assessment: What Brexit Means for the United Kingdom On 23 June 2016, Great Britain made the decision that was unanimously considered controversial all over the world. Termed as Brexit (a portmanteau word made of “Britain” and “exit”), the said...
Words: 4251
Pages: 18
E-Commerce
Abstract This paper investigates how entrepreneurs can create an effective team culture within RTBS. The research draws data from the employee working in the system and clients receiving the services as well as the managers. It performs interviews and surveys to collect randomized data from the population involved. The research...
Words: 5472
Pages: 21
E-Commerce
Introduction The proposed Abayas Website will be an online-based business in the form of a website that will enable Emirati women to order Abayas without going to the shop itself and delivering the Abayas direct to their homes. Within the website, customers will be able to choose the price by...
Words: 4159
Pages: 15
E-Commerce
Intention Abstract The study focused on determining the influence of internet retail-service quality on the ability of consumers to make a repeat purchase. The originality of this study was assured through the collection and analysis of primary data from the selected respondents. The objective of this research was to determine...
Words: 8378
Pages: 33
E-Commerce
Abstract Over the years, payment systems have evolved to adapt to changes brought about by technological advances. The internet provided one such opportunity for the payment systems through e-commerce. Customers are increasingly demanding for easy to manage payment systems. E-commerce has driven the need for virtual payment that is dynamic,...
Words: 3022
Pages: 12
Corporate Culture
Introduction Background of the Study Performance management is one of the concepts which are rapidly gaining popularity in modern organizations. According to Kirkman and Harris (2017), in the current competitive business environment, firms are doing everything within their capacity to achieve competitive edge over their rivals. One of the best...
Words: 14457
Pages: 58
Corporate Culture
Introduction The last decade has been characterized by intense internationalization efforts by firms to take advantage of new growth opportunities and strengthen their competitive positioning. Cross-border supply chain integration and strategic alliances or international joint ventures have been key entry approaches to overseas markets (Cadden, Marshall, & Cao, 2013). Expansion...
Words: 4184
Pages: 17
Corporate Culture
Abstract Global business cultural analysis of China provides important information that investors and businesses need to understand to undertake successful business ventures. The analysis of communication, religion, ethics, values, attitudes, manners, customers, social structure, organizations, education, Hofstede’s cultural dimensions, SWOT analysis, and foreign direct investment provides a comprehensive business cultural...
Words: 7032
Pages: 28
Leadership Styles
Abstract Leadership styles are adapted to the demands and the situations at hand. Leadership is more of the needs of the people and that of the organization and less of their personal needs. Leadership aims at guiding the organization towards a shared dream. Visionary leaders create an environment that allows...
Words: 16727
Pages: 60
Corporate Culture
Introduction The concepts of leadership and management are intertwined but independent in terms of application. For an organisation to have effective management strategies, appropriate leadership styles are proactively applied (Arslan & Staub 2013). This report explains and critically analyses the concepts of leadership and management in terms of their application...
Words: 3490
Pages: 15
Corporate Culture
Abstract The relationship between leadership and national culture is an area of interest that has engrossed substantial attention from both the scholars and those in practice. A considerable amount of concern is founded on unambiguous and implied assertions that the correlation amid styles of leadership and national culture significantly affects...
Words: 13471
Pages: 48
Corporate Culture
Abstract Research on organizational culture supports the belief that corporate customs are vital for efficient operations and profitability of the business. Even though various studies have examined the correlation between corporate culture and performance, experimental results appear to be mixed and indecisive. Additionally, limited studies analyze the connection between organizational...
Words: 3440
Pages: 15
Corporate Culture
Introduction Purpose of the Study In today’s civilisation, organisations have emerged as one of the most important pillars of human development. Indeed, it is difficult to find communities that are immune to the actions of organisations or their proxies. The impact of corporate governance on modern society stems from the...
Words: 4670
Pages: 19
Corporate Culture
Introduction The key task of organization design activities is to guarantee that managers apply only the most effective structures to support relationships and interactions between units and departments with the focus on determining employees’ roles and responsibilities. It is important to analyze the experience of one of the leading companies...
Words: 3192
Pages: 13
Marketing Planning
The Client The client for this marketing communication project is the AA Tours and Travel Company, which deals with a myriad of services in the tours industry by assisting clients to choose holidays destinations in the Middle East particularly in the United Arab Emirates, and cruise ship tours in the...
Words: 5398
Pages: 21
Human Resource Management
Abstract The main aim of this research study is to analyse the effect of the motivation of the workforce and its impact on the performance of the employees. In this research study, a number of hotels in Hong Kong have been used as a case study to underline the main...
Words: 9761
Pages: 35
Product Management
Executive Summary Apple is preparing to launch a new version of its smartphone called the iPhone 5S. The global smartphone industry is still at its growth stage. Thus, it provides immense growth opportunities to companies that are able to provide high-end smartphones such as iPhone 5S. Apple’s iPhone 5S will...
Words: 4431
Pages: 17
Product Management
Executive Summary The purpose of this report is to evaluate the potential outline technologies that are available for energy storage in the domestic sector. To help our company to select the prospective product, it also pinpoints various advantages and disadvantages of the technologies to provide a rich framework for the...
Words: 5438
Pages: 23
Product Management
Describe, from an organization and a customer’s perspective, the total product throughout the three time zones In discussing an organization and a customer’s perspective on the total product throughout the three-time zones (the pre-service, the service encounter, and the post-service) it is good to note that the distinctive nature of...
Words: 3043
Pages: 12
Product Management
The value of the product for the customer Name of the Company In this study, we focused on iPhone 4, a product that is produced by Apple Inc. The product, a fourth-generation phone was first released into the market on June 27th, 2010. Apple Inc. is a multinational company that...
Words: 3056
Pages: 12
Marketing Strategy
Introduction Timberland is one of the leading manufacturers of high-end outdoor footwear in the global market. Founded in 1952 in Boston, Massachusetts by Nathan Swartz, the company has registered impressive growth and its operation has gone beyond the United States (Kanter and Rafaelli, 2015). It has manufacturing plants in the...
Words: 4150
Pages: 16
Marketing Strategy
Introduction Marketing has become a core management practice as firms struggle to manage stiff competition and other challenges within the external environment. In the past, most of the large multinational corporations did not consider marketing as critical as it is in the current business environment because of limited competition. However,...
Words: 5604
Pages: 21
Marketing Strategy
Introduction The proposed study will focus on investigating marketing methods for Tesla to help it survive in the market for its new technology products. While automobiles have been marketed for more than a century, Tesla offers a radical disruptive, plug-in electric vehicle that matches the performance of conventional fuel vehicles,...
Words: 5618
Pages: 23
Marketing Planning
Introduction Seconal Foods is a firm that will specialize in the retail of organic foods that have been produced in compliance with all standards and regulations of organic farming for the United States and Canada. The company’s products will contain an extremely limited amount of artificial preservatives, sweeteners, colors, and...
Words: 3317
Pages: 13
Marketing Planning
Executive summary Founded on May 28, 1996, Amazon Inc. is a company that operates in the sphere of e-commerce. Through a range of customer-oriented websites, Amazon offers its clients a wide variety of products, including content. The company often rebuys the offered products from other sellers or third parties offer...
Words: 4702
Pages: 18
Marketing Planning
Executive Summary This report presents a marketing proposal for Target Corporation’s new line of clothing product – Ava & Viv dedicated to plus-size women and teens. Target is a successful retailer and made a wise financial investment decision by being among the first larger retailers to focus on an emerging...
Words: 4053
Pages: 15
Marketing Planning
Description of the Company The company and its areas of operations have to be described, Amazon was chosen for the evaluation in this case, as the company has an international presence while using selling platform to deliver goods to the customers globally (Reuters: Amazon.com, 2016). The company expands its areas...
Words: 3003
Pages: 12
Marketing Planning
Product Support of Mission Statement Company G is a well-established company in the electronics industry. Its mission statement is as follows: “We enable consumers to improve the quality and convenience of their lives by providing high-quality, innovative electronic solutions.” Company G’s initiative to venture into small appliances production goes in...
Words: 3520
Pages: 13
Marketing Planning
Executive Summary A marketing campaign is an activity millions of organizations have to be involved in if they want to succeed in competitions and have a solid customer base. This project aims at discussing the latest achievements and future opportunities of Cofely Besix Mannai, one of the leading Qatar companies...
Words: 4205
Pages: 17
Logistics
Abstract The hotel industry is one of the most demanding sectors when it comes to supply chain systems. This situation is a result of the nature of the business, which demands the need for fresh and quality produce, in order to attract and retain customers. For this reason, this paper...
Words: 5495
Pages: 20
Logistics
Introduction The competitiveness of the modern business environment is prompting industry players to seek for new ways to harness their operations. The supply chain embodies most of the activities that are poised to bridge the essence of the gap between the producer and the customer. Consequently, the supply chain covers...
Words: 4147
Pages: 16
Logistics
Abstract Inventory management can be considered as the backbone of supply chain management because the way inventory is managed the flow of goods along the supply chain. In addition, successful inventory management ensures that the company keeps just enough stock or raw materials to maintain profitable production and supply of...
Words: 3644
Pages: 14
Economics
Abstract The United Arab Emirates (UAE) is a league of seven distinct emirates, which jointly make the third biggest economy in the Gulf region. It is the second largest economy in terms of per capita output. The country’s economic growth has averaged roughly 4 percent over the last decade but...
Words: 3100
Pages: 12
Economics
Executive Summary The macroeconomic performance of Australia and the US has been analyzed in this report. The analysis shows that an increase in GDP reduces unemployment rate in both countries. However, a rapid growth in GDP always leads to a high inflation rate. Interest rate affects economic growth by determining...
Words: 3370
Pages: 12
Marketing Planning
Airship Tours Limited – Description Overall company description The chosen plan is Airship Tours Limited. This is a new company in the US hospitality industry that offers tours and picnic services to different classes of customers. The company will be situated in the city of San Francisco, United States. The...
Words: 3417
Pages: 12
Marketing Planning
Introduction: What makes the company unique? In a TV interview, entrepreneurs Rob and Pablo creators of “Snog” a UK based chain of yogurt outlets state the following regarding what it takes to become a successful entrepreneur: “Now we are in a recession and we see businesses that are successful I...
Words: 3043
Pages: 13
Marketing Planning
Introduction CYC custom shop was started in 1935 by Chiang as a Shanghai shirt company and this was the first company in Singapore to make custom made shirts; with time their customer base grew and expanded to Indonesia and Malaysia where they expanded their product line and incorporated readymade shirts...
Words: 4131
Pages: 15
Marketing Planning
Introduction The emerging technologies have eliminated the geographic barriers to trade, and firms are currently exerting all efforts to expand their market share by venturing into new global markets. Exporting products from one country to another is one of the approaches that firms are currently using to manage the high...
Words: 3158
Pages: 12