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Introduction Dunkin’ Donuts store is a doughnut business that operates twenty franchises in different locations. It is the largest coffee & bakery chain in the world that offers doughnuts, sandwiches, and hot and cold drinks for breakfast. As a manager in the same company for barely two years, I have...
Executive Summary This marketing plan is based on the idea to analyze the strengths and weaknesses of the idea to expand Berjaya Hotels & Resorts to Dubai, which is one of the leading cities in the world in terms of economy. This report outlines a strong marketing strategy for opening...
Marketing research process The major objective of marketing research is to collect information that will allow an entity to make better and more informed decisions. Marketing research is closely linked to the marketing concept as it implies a customer focus, that the customer is central to the activities of the...
Internationalization The main reasons for a firm to enter a foreign market can be both global and national in nature, as well as positive dynamic, progressive trends in the evolution and development of companies. It is impossible not to notice how new, modern technologies are changing and emerging with the...
Introduction Amazon.com is a major online retail brand, which operates on a worldwide level. Its effective business model has ensured the company’s leading position in the global market, but it should continue its development to retain its status. To make a correct decision on both strategic and tactical levels, Amazon’s...
Introduction Buyer behavior is normally considered the actions and decisions an individual takes when buying and utilizing services and products. Marketers should always focus on analyzing the buyer behaviors to determine the right strategies to adopt for organizations to remain successful and increase the competitive advantage. The actions and decisions...
Introduction The SIMM Labs is an electronics company focused on manufacturing new smartwatch devices with similar digital smartphones. Following the decline of the traditional wristwatch, Diego, an innovative entrepreneur in the technological industry, introduced the concept of digital wristwatches that hold a user’s web data. By utilizing the ever-evolving technology,...
Executive Summary Marketing segmentation remains one of the most important tools for marketing managers across the planet. It is majorly used by industries to select the most promising population. In essence, companies seek to identify smaller groups of customers to target with their marketing practices. On the other hand, the...
Executive Summary This paper deals with the organization of Next PLC. Next PLC is a British multinational apparel, footwear, and home furnishings retailer headquartered in Enderby, England. Next PLC has three main sales channels: the Next Directory online directory is gaining popularity; Next Retail, with stores in the UK; Next...
Introduction Amazon.com, Inc. is one of the largest online retailers in the world that engages in the retail sale of consumer products and subscriptions. The company serves three major segments, namely International, North America, and Amazon Web Services (AWS) (“Amazon.com, Inc. (AMZN),” 2020). It sells content and merchandise bought for...
Introduction Drinkworks is a privately held company that incorporated Keurig’s technology and the alcohol expertise of Anheuser-Busch InBev (AB InBev) to design Home Bar, an innovative product for making single-serve adult beverages at home. In this regard, market research and strategic planning are essential to ensure efficient decision-making and align...
Overview of the Organisation The University of Notre Dame Australia is a private Catholic University located in the City of Fremantle. The university was established in 1989 by an Act of the Parliament of Western Australia and the organisation’s leadership made sure that the existing policies and regulations are consistent...
Background Tim Hortons Inc. was first established as a restaurant in Canada in 1964. The company majorly centered on a franchise business, and the outlets were available in the US, Canada, and the Gulf Corporation Council. They were involved in selling products such as baked items, coffee, breakfast, and lunch....
Introduction The chosen business for analysis in the current work is event planning and decoration; therefore, before conducting the interview, it was essential to research background information on the industry. Event decoration primarily includes the design of weddings, baby and bridal showers, and table set-ups (Nugraha & Mandala, 2020). For...
The company for this case study is Keurig Dr. Pepper, specifically its segment that was known in the past as Keurig Green Mountain. Prior to this merger, the company was a single-product business, which held the patent for a unique beverage brewing system and its components, K-Cups, for various types...
Introduction A community needs assessment implies providing a snapshot of local systems, challenges, and resources to identify the areas for improvement and strategize an action plan (Kirst-Ashman & Hull, 2017). This paper aims to focus on Whitfield County, North Georgia, to explore its problems and clarify potential changes that are...
Introduction The impact of specific human resource management (HRM) practices on employee turnover in public organisations of the State of Qatar as a rapidly developing country has been selected as the topic for this detailed research. The appearance of semi-private organisations in the labour market of Qatar had led to...
Introduction The whole world is a community. The basic unit of this community is the individual and each has unique features and characters. Individuals differ in both the visible (seen) and unseen features. The visible features include gender, race, ethnicity, religion, culture and sexual orientation, amongst many other variables. The...
One of the biggest challenges expatriates faces while operating in another county is cultural barriers, which may be complicated by insufficient linguistic skills. Although the company’s ultimate goal is to promote a universal organizational culture, an assigned employee should acknowledge potential differences while communicating with local staff. Another issue is...
The key HRIS training goals HRIS training aims at retaining the operating processes and similarly refining and improving frailer segments by filling out the openings. Since well-established HRIS software is centrally situated, the goals of training is to help users to simultaneously access employees’ information, keep data protected, and providing...
Introduction Local and international events have significant impacts on the host country. We categorise these events into three main areas namely business, sporting, and cultural. These events have experienced exponential growth over the last few decades. Events have become difficult to manage due to their sizes, timeline, and scope. Consequently,...
Executive Summary In the context of pandemic conditions, the working field has incurred significant changes. These new tendencies cause a significant number of doubts and anxieties among employees, which lead to mental health deterioration and high turnover. Consequently, human resource managers are required to propose effective solutions to address challenges...
Introduction & Problem Motivation According to academic research in the field of supply chain management (SCM), the industry is quickly changing because of the advent of digital instruments that are utilized to speed up supply chain processes and reduce the involvement of human workers. According to Hartley and Sawaya (2019),...
Introduction In this context, the focus will be on Nestle, Bangladesh. This firm’s operations involve multiple stages and inevitably areas where value is made or lost. This report will provide a value stream map (VSM) detailing the procedures and steps in delivering the Nestle product to the Bangladesh market. The...
Introduction Improving Quality in business is identifying reasonable solutions to provide means to better products and service delivery. This method is a team process because a group supports the skills, experience, knowledge, and ideas of different experts, resulting in persistent improvements. The following is a discussion of the steps of...
A Problem Statement Armed Forces Officers Club and Hotel is a large complex located in the outskirts of Abu Dhabi, United Arabs Emirates. A five star hotel is well equipped with ultra-modern equipments. Its architectural design, the location and the type of personnel distinguishes it as one of the best...
Introduction The case study involving Global Green Books Publishing is a practical example of a business entity undergoing challenges that necessitate management changes. Global Green Books has a cost management problem that has arisen from a project whereby a valued client keeps requesting changes that add costs to the project....
Introduction Throughout history, management has evolved from management by intuition to a rational, logical, scientifically based functional process. Several different functions have been distinguished by specialists, as well as their various classification criteria. The management function is traditionally understood as a specific type of activity carried out with special techniques...
Introduction Management can be described as the process of accomplishing the set/target objectives through people. The concept of managerial escalator explains how the itinerary into management is through specialist activities. Individuals are likely to find that they increasingly have to handle both specialist and managerial activities (Rees 6). The nature...
Geographical and functional organizational structures Under functional organization, the business is structured in terms of functional areas rather than product lines. The clusters concentrate on related proficiency within separate units. It is most appropriate when producing a standardized product and for organizations with sole or overriding core product since every...
Introduction The role of leadership and management is often underestimated in industrial safety. Companies think about the working conditions and safety equipment but often forget about the employees’ proper organization and safety training. Thus, safety leaders can establish the right standards and values in the manufacture and ensure that all...
Introduction The aim of this study was to evaluate the significance of the 2009 Qatar HRM Policy in the context of its impact on employee turnover intention in the public sector of the country. It was important to assess the impact with the focus on employees’ perception of the HRM...
Introduction The first step in designing and developing an integrated modern human resource system is to determine the needs and technical resources Riordan manufacturing has (Ceriello & Freeman, 1998). The company uses an Enterprise Resource Planning System that was installed in 1992 which works independently from its various offices. This...
Problem and Related Research Team cohesion is associated with the ability of team members to effectively communicate and collaborate with each other. A team is cohesive when all of its members understand their roles and responsibilities, as well as make efforts to achieve a common goal. The problem of achieving...
Historical Context of Training Engagement Training has been an integral component of unit efficiency across various industries. In this regard, the attendance parameter is crucial, as it reflects the degree of engagement. Accordingly, increased attention has been devoted to the methods of enhancing the attendance of various unit training programs,...
Omani oil company vision is to be the best Company in providing local and international well construction and services. The company aims to ensure incident free operations and satisfaction of customer needs. This has to be possible through the use of well trained, experienced and well motivated team of staff....
Position, Purpose and Objectives Position of human resource manager in a company. The position requires exceptional experience in human resource management. Experience must be coupled with a post graduate degree in human resource management. He manages the business company with strict adherence to the existing company’s objectives. Making sure that...
Introduction Workplace place diversity is a subject which has gained prominence over the years. This has been orchestrated by dramatic changes which have taken place with time owing to different approaches which have been embraced with regard to the right approach to be taken in this light (Mannix & Neale...
In the world of a globalized economy and the world exchange of information and goods, more and more companies expand their activities outside their countries and even continents. These processes are required by increased competition and the opening of countries to international trade. However, the expansion of companies into foreign...
Introduction The Human Resource Information System does help companies maintain good records of their employees. One can develop the system which will track the employees performance from the time before they got hired by the company, as it is in our case. This system interconnects the human resource work with...
Planning management mainly deals with the setting of company’s goals. Management planning involves a series of steps. These steps should be followed as per the letter to achieve the goals of the company. The issues that influence planning management includes the legal issues which relate to the laws and regulations...
Introduction Hotel services management is a complex endeavor that requires multiple divisions to perform successfully. The quality of front desk operations is an essential part of sustaining the affluence of a hotel business. A productive reception employee should always be aware of the strategies implemented in guest communications, from accepting...
Abstract This research proposal is concerned with the assessment of whether or not shorter work week increases employees’ productivity. A group of 40 subjects comparing managers of selected small and medium enterprises (SMEs) in the United States shale be selected. A semi-structure self-administered questionnaire shall be used to obtain research...
Introduction A management consulting firm works with both global and domestic clients with its major aims being to identify, solve as well as improve complex organizational, business and operational issues and processes. Although the task is highly demanding, it has also associated long-term benefits as well as other career perquisites....
Executive Summary The Chinese Medicine Clinic is a proposed sole proprietor business to be rolled out in the capital city of Kuwait. The clinic will provide personalized Alternative Treatment services to clients with lifestyle and chronic ailments. In particular, this clinic looks forward to handle a great majority of clients...
Summary Owing to a simple pricing structure, easyJet has grown to be one of the most renowned and reputable airlines operating over shorter distances in Europe. The airline operates a one-way pricing strategy. In other words, at any given point in its routes, a single price is used. The pricing...
Introduction The selected company is Wal- Mart stores Inc. Wal-Mart is a leading supermarket of the US with large grocery and daily need stores selling a large range of customers’ daily needs. In this write up the purchase of futures is considered with regard to expected future prices of shares...
Executive Summary The following report revolves around Al Ansari Exchange, a leading UAE company operating in the exchange market. It was founded in 1966 and managed to achieve serious success, transforming into a giant multinational organization with 2.500 employees. The diversity of workers increases the topicality of culture as one...
Introduction Hewlett Packard Enterprise (HPE) is a leading information technology company located in the US and operating globally. The company was formed in 2015 after the split of The Hewlett-Packard Company. It manufacturers personal computers, printers, servers, and other IT systems and equipment. HPE is also providing cloud-based solutions to...
Background The operations management concept is a critical element to effective businesses. QuikTrip is among the many companies that have effectively applied the concept to optimize its operations. The company deployed an effective strategy to sharpen the efficacy of a highly streamlined value chain with modern technologies that have affected...
As digital revolution continues to shape companies, enterprises are embracing innovation to gain competitive advantage in the market. This research paper focuses on the competitive strategy of Apple, which is the world’s second biggest phone manufacturer. The company’s main strategy aims at bringing to its customers the best user experience...
Introduction Xerox is a multinational American corporation that was founded in 1906, and that sells document products and services in both digital and print forms. It has appeared severally on the list of Fortune 500 companies, and it operates in more than 180 countries across the world. Xerox is among...
1 is a start-up company based in mainland China. The company provides games on both the computer and mobile phone platforms. The company seeks to craft a reasonably priced, quick, effective, all-inclusive, and secure account service for every user to make the product more user-friendly, including personalization of the product....
Company Details Dyson is a multi-national technology company that is headquartered in Britain. Some of the company’s most known products are dryers, vacuum cleaners and heaters. Recently, the company announced that they had plans to develop an electric car brand, and due to this ambition, they had opted to also...
Elbistro Restaurant Elbistro will close its doors at the end of this week after 20 years of service because of the effects of Covid-19. The restaurant is one of the most iconic businesses within our city because of the quality food they offer. The announcement on their Instagram page was...
Synoptic Overview Detail of the Project Rebalance project is based on the feast box company located in the UK and targets single and married generation Z, Indians living in the United Kingdom. The project was launched in 2015 and shipped almost ten million ingredients across the small farms in the...
Introduction Sports Equipment Industry This industry is expanding and flourishing not only locally but internationally as well, particularly in the developing nations. According to a recent survey and study, global sports industry is estimated to be worth US$ 410.6 billion. In the United States alone, the industry is anticipated value...
The company producing dairy goods, Saputo Inc., is planning to expand its activity to a new market. This initiative implies the need to evaluate its current state and the circumstances of the target location in order to ensure its success in the future. The assessment should be based on the...
Introduction A promotional campaign launched by PepsiCo (defendant) featured a variety of products and a Harrier Jet that came with the number of ‘Pepsi Points’ required to acquire the given item. Leonard (plaintiff) was willing to redeem the jet that was worth approximately $700,000 in Pepsi Points and $23 million...
Introduction Fashion Unlimited is currently facing a series of challenges related to the local market, with each of them leading April Song, the VP of Supply Chain Management, to review Indonesia as one of the potential expansion targets. Despite the problems linked to the competitiveness of the business environment and...
Abstract This research proposal has centered on the dilemmas of more qualified candidates experienced when involved in the insurance industry and ensuing higher pay for future growth of the industry. Distinctively, it approaches the issue from the point of view of more qualified candidates those have to take the challenge...
Abstract The focus of the study was to investigate the effect that managers have on the motivation and performance of international and intercultural employees at restaurant business settings in the United States. Data was collected from both primary and secondary sources to inform the study. The research revealed that managers...
Introduction Introduction Generation Z employees are joining the job market and their traits are significantly different from that of the older generations. According to Tulgan, a significant number of these young workers are graduating from colleges across the country. Managing these employees has become a major concern for leaders in modern...
Literature Review The Wynn Las Vegas boasts pride of place among the plush hotels and casinos on the Strip along Las Vegas Boulevard. As one of the largest hotels, it has a large workforce that must remain motivated. Performance-related pay is one of the methods used to keep housekeeping employees...
Will Purvis had no other option but to close down his business after being told to enclose his business by the OSHA officers. The US government had not given employees enough protection for the longest time. Still, this regulation and many others have helped ensure that everyone is safe when...
Introduction Research Background Victoria’s Secret is one of the leading apparel businesses specializing in women’s fashion products. Over the years, the company has grown into a household name among the middle- and high-income customer segments. Despite having been in the market for more than three decades, the company has been...
Introduction Human resource management is an important facet in management of any firm. This is due to vitality of the welfare, competence, and any other issues that relate to personnel. Poorly managed personnel result to poor organizational output. Generally, human resource refers to the way personnel in a company is...
Abstract This study aims to understand the impact of the fourth industrial evolution on automation processes in the insurance sector, relative to the industry’s preparedness to handle its effects on the job market. Data was obtained from secondary and primary research sources after sampling the views of employees working in...
Organizational change models are helpful in assessing change at a macro level. This is the level at which many organization institutional leader view their organization. Change models can reveal why change occurs (driving forces of change), how change will occur (stages, scales, timing, and process characteristics) and what will occur...
Supermarket image The idea of the management dropping the short questionnaire into each of the customer’s grocery bag will depend on the willingness of the consumers to cooperate in information delivery, this can be over exaggerated or invalid and thus however much this can be useful for them, it can...
Abstract The world today is faced with ever present, intricate change. This requires that organizational leaders react fast and competently to change to ensure the success of the organization and its future existence. Leaders who prepare for change and redefine the future are even better off. This essay discusses the...
Introduction Research Title A Study on implementing Total Quality Management and its effect on performance. Background In order to realize the necessity of the degree of improvement that is required in the modern-day corporate environment that prevails across almost every industry, it is essential to delve into a process that...
Abstract With globalization encouraging development of Multinational Corporation, the world today is faced by challenges caused these corporations. Multinationals have led to environmental pollution and are equally neglecting their social responsibility. Many environmentalists are against the Multinationals’ exploits. They are calling on the corporations to adhere to the code of...
Introduction The need for the medical facilities to offer quality healthcare services to their customers has resulted in discoveries of different forms of reforms and initiatives, leading to various healthcare organizations achieving their goals and objectives. Because of changes that have been happening in payment methods, service delivery, and health...
Introduction Problem Description Huawei is one of the world’s largest manufacturer of telecommunication equipment and the second largest producer of smartphones in the world. Its production of high quality and reliable products has partly contributed to this success and made the company a household brand in the telecommunications industry. Additionally,...
Brief History of the Company Eastman Kodak was founded in 1888 by George Eastman. The firm experienced massive growth soon after the end of the First World War. The firm expanded quickly to Europe, Asia-Pacific, and finally to Africa. The competition in the market was very minimal and the firm...
Introduction Background The concept of lean project management is rapidly gaining popularity around the world in different fields. According to Schaufelberger and Holm (2017), a lean operation involves provision of excellent value to customers using the least amount of resources. Its fundamental principles are creation of maximum value to clients...
Introduction La Badira Hotel is located within the Hammamet’s seaside resort. In concept, the hotel is contemporary but is made in a way it evokes architectural elements of the Islamic traditions. The facility is well structured with aspects such as domed ceilings, arched terraces, reflective pools, and columned walks. It...
Executive Summary One of the main questions asked during the recession in any country is whether the country has been affected by the recession and if affected its extent or severity. This question is relevant in China, even though the consumption rate in China is less when compared to the...
Introduction Background of the Study Managing change in an organisational setting is one of the biggest challenges that leaders have to address to ensure that their institutions achieve their vision. In the current dynamic business environment, firms cannot afford to remain static. The competitiveness of an organisation is defined by...
Summary of Situational Analysis The generation of new ideas and marketing strategies must be based on a well-conducted and information-based analysis of the current situation. Woolworths Group as a food and grocery retail leader in Australia and New Zealand provides its customers with high-quality products and maintains a stable competitive...
Introduction Marketing is the activity of studying the market and its needs and using this knowledge to market a company’s products or services (Dangelico & Vocalelli, 2017). In the research and scientific literature, there are many variations in the interpretation of the definition of marketing, which varies depending on the...
Introduction Marketing is a complicated and multi-staged process that is performed by a wide variety of experts. Companies operating globally and locally all search the market for an ability to sell their products, grow, develop and expand. With the constant rush for profit, effective use of advertisement and promotion is...
Most companies believe that they know what their customers want and continue following the same marketing approach until they suddenly realize that the sales have declined. It happens because pure numbers and statistics-based predictions cannot always reflect a person’s need to purchase something, which can be irrational (Madsbjerg & Rasmussen,...
The label is the part of a product that carries verbal information about the product or the seller. Labeling is one of the important product features that require managerial attention. A label may be part of a package or it may be a tag attached directly to the product. Obviously...
Research Methodology Data Collection Methods The study in question is going to present research based on the collection of customers’ ideas regarding the factors which contribute to customer loyalty. Cultivating customer relationships in a manner that leads to customer loyalty is a strategic objective for the biggest number of companies...
Introduction This paper will explain the role of marketing in improving the ability of businesses to address existing challenges in competitive markets. It will identify marketing solutions while focusing on a specific business challenge. The work will extend to explain the impact of globalization by describing Ansoff,s growth matrix using...
Introduction This study aims to adopt a quantitative approach to test the relationship between organizational justice and turnover intention in the new generation employees in China. Organizational justice has received much attention from scholars over the last few decades. Such aspects as the impact of organizational justice on work-related outcomes,...
Abstract The performance appraisal system forms a significant basis for every organization since it assists in resolving many issues such as employee motivation, increasing productivity and in making major decisions that have important bearing on the over all well being of the organization. This project has been developed in highlighting...
Appropriate Questions Conducting an interview with a candidate for a specific position requires a sufficient level of professionalism despite its seemingly simple goals and steps. Specifically, an interviewer must be fully aware of the essential job requirements, the criteria based on which the candidate’s ability to meet them should be...
Summary SG Cowen company endeavors to select the best candidate from a pull of all potential applicants both internally and externally. Remarkably, the firm has differentiated itself by establishing a strong brand which makes it attract great talents (Pirić, et al., 2018). The company has a lengthy hiring procedure in...
Introduction Employee involvement is a collection of processes designed to allow all the employees know their engagement and their contribution to the organizational objectives. On the other hand, employee participation is the employee involvement process that provides the employees with the opportunity of providing the organization with the helping and...
Introduction It is common practice for the human resources department of an organization to fill up vacant positions as and when vacancies arise. But hiring is only part of a long process so that the position may be filled up by someone capable of handling the job requirements. The process...
Introduction Does cross-cultural management require increasing cultural awareness? This question has been repeatedly raised in various fields of management – be it marketing, sales, human resources, or information technology. Culture is a very dynamic concept and therefore, poses serious challenge in terms of understanding and effectively applying management practices. For...
Introduction Quality is a concept that is needed to be a part of any business activity in today’s competitive environment. It is probably the most important factor in deciding an organization’s survival and growth. Business leaders all over the world have acknowledged this as a necessity. As a result many...
Introduction Supply chains may be intricate to manage effectively. This complexity differs based on the size of the business, the nature, and the quantity of the products being manufactured. There is a need for efficient management of the supply chain because the linkage of interconnected systems should coordinate smoothly with...
Introduction With the development of agile management methods and the rising value of the individual characteristics of each employee, performance management is becoming more and more relevant. The performance management system is a specific technique, which is implemented in order to evaluate the performance of employees (Thorpe, 2015). Performance management...
Introduction Background Automation is becoming increasingly popular in many institutions, as it makes it easy to manage data. According to Hesik (2014), having the right information at the right time is critical in ensuring that specific activities are undertaken within a given organization. When one is in a position of...
Introduction Company Overview: Problem Statement Amazon.com is world-known multinational electronic commerce retailer founded by Jeff Bezos in July 1994 (Rozdolskaya et al. 2014). The company is involved not only in selling various goods but also in manufacturing electronic (such as e-book reader Kindle) and industrial (cloud computing) products, achieving equal...
Abstract The main aim of this study is to investigate Human Resource Management of the Hong Kong Rugby Sevens with respect to personal training, logistical support, manpower rearrangement, crowd security, sanitation and catering services. The study has explored a wide variety of literature which focuses on personnel management in major...
Kaiser Permanente Running a successful business has now become a challenging endeavor in terms of the competition and customers’ expectations from the service introduced. For this reason, enterprises are to become well-aware of their strengths and weaknesses to come up with an agile strategic framework that would benefit all the...
Company Introduction The firm is the leading producer of beddings across the world, designing, making, and marketing pillows, adjustable bases, mattresses, and other relaxation and sleep products. Blending exceptional innovation and proud history, the firm holds most of the highly identified beddings in the industry (Tempur Sealy, 2020). The company...
