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Expanded Marketing Mix for Online Marketing Marketing mix has usually been considered as 4Pâs, namely Price, Place, Product and Promotion. The 4Pâs strategy is useful for products and goods, while services require additional techniques. The resent research shows that the 4Pâs marketing mix does not contain enough tools and techniques...
Introduction One of the marketing strategies used by CCS Company is the application of one-on-one marketing which involves face to face interaction with individual consumers. The customerâs needs are established through asking, listening and observation. One-on-one marketing is different from other forms of marketing such as direct marketing where marketers...
Customer Segments Segmenting the market is a primary step to creating a successful business model. When deciding which customers are the preferable audience, it is crucial to understand what they want from a product in contrast with what oneâs deal can offer (Kumar, 2018). About a chair with ingrained temperature,...
Every organization strives to meet the expectations of its customers consistently and efficiently (Anonymous 2010). This has led to the transformation of marketing culture from a point where businesses focused on receiving, executing, and reviewing orders to a culture that focuses on consumer satisfaction. Companies are increasingly concentrating on devising...
Introduction Marketing is the process by which entrepreneurs can attract customersâ attention towards purchasing a companyâs products. It involves all the activities undertaken by an entrepreneur to ensure that the firmâs products are easily accessible in the market. One of the core objectives of marketing is to increase a firmâs...
Understanding the nutritional value and the impact on the health status of an individual, which a particular product has, is vital for the well-being of the community and the successful promotion of a new brand. Therefore, companies such as the Chocolate Almond Granola Cereal will have to consider their approach...
Introduction Woolworth (WOW) is the largest retailer store that operates in Australia and New Zealand by sales and capitalizations. The company mainly operates supermarkets, which contributed to 80% of the total profits in 2010. Other trades include petrol, food and liquor, which contributed to $ 51.7 billion turnover in the...
Introduction The concept of role graphs is regarded as a part of traditional responsibility allocation system. In general, the key requirements towards the job responsibilities and positions are defined in accordance with the general HR strategy. A role graph is needed for regulating Human Resource Information Systems. In the light...
Abstract For any business, continuity and sustainability of success are very important goals to achieve. Most of the companies have set this as part of their strategic planned objectives. However, many organizations fail to balance between growth and their existing business capacity, resulting in earning a lot of profits at...
Introduction Every organisation operating either regionally or as a multinational has various structures that have been put in place to ensure smooth running of the business. However, running of all operations of a company is not always without hurdles. Sometimes companies face management risks some of which emanate from torts...
Paper outline This paper is entirely focused on Tinapa Companyâs 401(k) plan. It provides the plan of action that the company intends to utilize in implementing the plan and additionally highlights the guidelines and procedures that will guide the process. The paper also describes the funds to be availed as...
In the contemporary business environment, innovation has become essential to businesses, regardless of the industry in which they operate. Companies need innovation in order to achieve and sustain competitive advantage, lower costs, meet consumers’ needs and differentiate themselves from competitors. However, in order to achieve these effects, businesses have to...
Business intelligence can be viewed as those activities that an organization can use to gather market information as well as the activities in which their competitors are involved in. Business intelligence can also refer to those technical computers based procedures which are applied in the identification, extraction as well as...
Introduction This paper seeks to compare the financial statements of Wm Morrison Supermarket (MRW) and Sainsburyâs (SBRY) in the food retail industry using ratio analysis, horizontal and vertical analysis. This will compare the performance of the companies in terms of stock performance in relation of profitability, efficiency, liquidity and solvency....
Introduction This paper seeks to summarize the nature of On Your Markâs business and its business strategy, assess the internal and external risk factors for the firm. This will provide an analysis of the financial condition for the firm an evaluation of the firm’s creditworthiness. Further, this will discuss the...
Brief Description of PepsiCo PepsiCo is a global company that deals in snacks, beverages and food. It was founded in 1965 and has over 18 brands that generate more than one billion dollars in its retail sales. They are engaged in the manufacture and distribution of several of these products...
Introduction Goldcorp Inc is a company that deals in the production of senior gold. It is involved in the mining of gold ores, acquiring and development of property, exploration activities of precious metal, development of mines and its key business is the production of gold. It is said to be...
Introduction The hospitality industry is highly competitive with new players coming up and old ones developing new working strategies or approaches; to be competitive in the industry mostly in an international market, then there is a need to have strategic decisions and ensure that scientific methods of decision-making are adopted...
Introduction The objective of this report is to apply theory of corporate finance to a real organisation and this paper selects Domino’s Pizza Enterprises. However, Domino’s Pizza is recognised as the world’s leading pizza delivery company – its proficiency and fervour of offering delicious and appetizing pizzas has provided the...
Introduction The management of cash and accounts including the notes receivable is vital to maintaining sufficient liquidity. These assets can also include accounts payable and inventories. Thus in business, players must address five key issues when dealing with cash and receivables. These issues include; setting credit policies, managing cash needs,...
Introduction In any organization, accounting forms part of the main function. There is no standard way for firms to prepare their books of accounts: each firm has its own conceptual framework that is made under the guidelines of the International Accounting Standards (IAS), International Financial Reporting Standards (IFRS) and other...
Introduction A ghost employee is someone who belongs to an organization’s payroll but never works for that organization. The ghost employee can in essence be a real human being or a fictitious personality who either knowingly or unknowingly belongs to an organization’s payroll. Fictitious employees are normally fronted by dishonest...
Statement of the problem The advertising on the web is a really profitable affair, still, an inappropriate use of management accounting approaches leads to the failure if gaining profit. Having conducted an analysis of the companiesâ financial situation from the point of view of the cost managerial accounting approaches, that...
Business Focus Since small businesses (SMEs) are fountainheads of job creations, my line of speciality would be the bookkeeping of financial statements within Bendigo town. My speciality will include employing special accounting packages such as quick books and MYOB in maintaining accounts of sales and purchases and income and payment...
Introduction For an effective operation, a business required adequate capital to finance its operations; there are different sources of business finance, it is the role of the finance manager to develop a strategy that combines available sources of finances to the benefit of a company and its stockholders. The trade-off...
The Inherent Weaknesses of Annual Budget Model A budget is a short-term plan of action articulated in quantitative terms for a given future period. Traditionally, most budgets cover a period of one year. Annual budgets bases facts on historical data. For example, incremental budget approach reviews the previous budget to...
Introduction The primary objective of auditing work is to enable an auditor to ascertain whether the financial statements give a true and fair view of the companyâs performance at a particular date. However, auditors have an incidental objective of detection and prevention of errors and frauds. The auditor should perform...
The Financial Accounting Standard Board (FASB) is a body that is designated to establish and propose financial accounting standards that govern the preparation and reporting of financial statements by nongovernmental entities in the United States. FASB is charged with the responsibility of improving the standards of financial accounting and reporting...
Introduction Accounting is one of the oldest professions with subsequent developments that have led to what it is currently. The history of accounting begins with Luca Pacioli who has contributed so much to the evolution of accounting systems (Santis 1). He is the man behind the invention of the double...
Executive Summary The PDP explores the strategy and scope of the project and the ways and means of the learning as well as production outcomes. After discussing strategy, management of stakeholders as well as the preparation of competency assessment matrix, the communication plan, and project milestones are mentioned. The assessment...
Forensic accounting is one of the best careers that a person could ever have. It is a career that is completely different from the contemporary humdrum careers which have wasted a lot of great minds. It involves the active involvement of a personâs analytical skills and helps to substantially develop...
Introduction Segmented income statement is an important component in a firmâs financial reporting. This is mainly so with regard to firms which have diversified their operation (Kieso, Weygandt & Warfield, 2011, p. 13). This arises from the fact that it enables an organizationâs management team to gain useful information regarding...
Abstract The success of any organization is dependent on its financial status. The financial statements prepared by financial managers and analysts reflect the financial position of an organization. This implies then the accuracy of various statements is a significant aspect. However, financial analysts are faced with difficulties in analyzing the...
Introduction Budget expenses variation is generally associated with various financial management principles implemented within the organizations. In general, these variations are closely linked with the origins of the business, and the marketing situation within which a company operates. The aim of this paper is to analyze the budgeting expenses of...
Introduction Accounting holds a crucial component in the performance of any organization or enterprise. It underlies the basic principle in measurement of output, progress and monitors the level of satisfaction of goals. The accountant thus holds a central role in maintaining and outlining the fiscal records of the enterprise (Hall...
Introduction Working capital management is a very delicate and risky thing to do. A manager has to deal with daily cash of its company and needs to balance things like collections, disbursements, future events, borrowing, bad debts and loan repayment all at the same time. The situation the financial manager...
Introduction Companies that sell its stocks through the stock exchange are called listed companies and they enter the stock exchange through initial public offer. After the initial public offer, the stocks of the company are sold freely through the stock exchange and their prices are determined by the market forces...
Introduction Liquidity risk is a term that is used to describe the financial vulnerability that is encountered by businesses during asset disposal. Generally, it is used to mean the financial risk that might arise when a business attempts to sell its assets mainly because of the nature of the asset...
Difference between cash basis and accrual basis accounting The general difference between accrual basis and cash basis accounting is the time of recording the revenues and expenses when accounting. In cash basis accounting, expenses are usually recorded when the actual payment is made regardless of when they were invoiced and...
Introduction Activity-Based Costing (ABC) is a management accounting technique developed to assign specific resource costs to the different products offered by the organization. It helps management by ensuring a better understanding of customer cost, the product, and profitability. It is very useful in developing strategic decisions especially in aspects of...
Introduction We live in a dynamic society whereby everything changes with time. Globalization has taken full charge on the global society and has brought along loads of requirements. Globalization demands many of the aspects of all societies be synchronized so that the whole global society reads from the same script....
Executive Summary Google Inc. is a public company providing a host of internet-based products. It is a multinational company quoted on the NASDAQ. Google has specialized in the provision of computing and internet applications that are related to research. It has a worldwide reach that, according to research, includes over...
Company Overview Colgate-Palmolive Company leads in the Personal and Household Products industry; it produces consumer products that are sold in at least 200 different countries and regions all over the world (Colgate.com, 2011). The company was established in 1806, and in 1923 it was incorporated under Delawareâs State laws (Colgate.com,...
Introduction An overview of a business company is generally required for the proper analysis of the company’s performance and for defining the key aspects of its activity. Originally, the key aspects of the companyâs strategy and performance may be briefly outlined in reviews and newsletters. The aim of this paper...
Portfolio is the overall collection of financial assets held by an entity or individual. Financial assets are all the non-physical assets of a firm i.e. stocks, bonds and cash held by a firm, individual investors or other financial organizations. Financial professionals, hedge firms and other relevant financial firms can manage...
Abstact I welcome you to the magical world of the internet. It was not long ago that we used a paper map to get directions or referred to the Yellow Pages for a business, but today through the use of tracking technology and the internet we can find out what...
Introduction Ratio analysis is a method that is mostly adopted when analyzing the performance of most organizations. The importance of ratios is justified by the kind of uses of ratios in trend analysis, cross sectional analysis and industrial analysis as per Atrill, P. and McLaney, E. (2008). Trend analysis involve...
Abstract The modern financial world has experienced its share of changes. It has experienced moments of growth as well as moments of stagnation and decline. This has affected both the private sector as exemplified by private firms as well the public sector which is represented by governments. Perhaps the financial...
PATCO is a synoname Company stands for Port Arthur Timber Company started its life in 1830 as a small timber firm (PATCO, 2010). PEST analysis PEST stands for âpolitical, economic, social and technologyâ; in order to analyze a country or an industry environment involves analysing the vital factors that exist...
Introduction Overview AT&T is a world leader in providing consumers with a wide range of telecommunication services 85.1 million customers and serving 220 countries. Products and services include the new iPhone 4, next-generation TV services, sophisticated solutions for multi-national businesses, and provide IP-based communications services to businesses around the world....
Introduction Sam Walton founded Walmart Company several years ago. Its foundation was based on one mission, enhancement of quality and price control. The company has more than 8,400 stores in 15 countries around the world and has managed to employ two million employees who are serving 200 million customers and...
Executive Summary Efficiency is a strong competition tool in businesses. It reduces the cost of production and leads to more satisfied customers. On the other hand, satisfied customers are an increased business to an organization. When pondering of a system that can point out areas of inefficiency, Motorola Company in...
Introduction This paper seeks to write an analysis of Newmont Mining Corporation based on the data table listed in Appendix A. This paper will serve as a stock report that advises investors as to whether possible investment decisions with the company. What does the company do? What are their major...
Financial ratio analysis involves the calculation and comparison of ratios derived from historical financial figures of a business undertaking. These financial figures can be obtained from the published financial statements of the firm. âThe level and historical trends of these ratios can be used to make inferences about a company’s...
In-depth interviews Research design entails issues of how to plan a research study. It involves answering questions such as how to carry out data collection and analysis. Moreover, it underscores how the researcher will choose empirical units of the study like persons, cases, and situations in order to answer his...
Introduction Management accounting can be defined as the process of preparing management accounts that are aimed at providing accurate and timely financial as well as statistical information needed by accounting management agents within a company such as; department managers and the chief executive officer for important decision making. The financial...
Overall performance of business compared to competitors Return on sales Return on sale refers to the ratio between the total earnings of a company and the total sales presented as a percentage. It is an indication of the amount of profit a company is getting from its sales. A high...
Company History Caterpillar Inc is the leading maker of earthmoving moving machinery like tractors, graders, excavators and other heavy machinery used by road contractors, miners and heavy industries. The company also manufactures the engines used in power generators, trains and industrial machinery. The company has more than 50 plants in...
Introduction E&D Hamburger Restaurant located in Cambridge will cater to the students and tourists population in Cambridge UK. E&D Hamburger Restaurant will become one of the renowned fast-food restaurants in the locality because of tastier food and affordable prices. Along with Hamburgers, the restaurants will serve other fast food items...
Executive Summary Saudi Arabian Airline is an Aviation Company that operates internationally; it is the official Saudi Arabian national airline with its headquarters located in the city of Jeddah. It is among the leading Airlines in the region and the largest in the country with flight schedules that include international...
Introduction Black and Decker is an International Corporation that has been in existence since its inception in 1910. The corporation deals with power tools for house use, accessories, and hardware. The organization has global reputation in production of excellent products that meet the needs of their customers effectively. However, just...
Task 1 Cost and Revenue Assumptions In order to present any new business proposal for getting necessary financial support in the form of bank borrowings or private equity investments, it becomes important that the business plan be presented along with estimated financial results of the proposed business. It is necessary...
Introduction In the current competitive business environment, firms are under immense pressure to develop effective ways of meeting the needs of their customers. Technological changes in the fields of transport and communication have transformed the world into a global market, making it easy for large corporations to operate in different...
Introduction For the last years of operations, Combine limited has been engaged in the manufacture and sale of refrigerators and freezers. As you all now the company aims has been to become the leading producers and supplier of high quality, long lasting and environmental friendly product to our costumersâ globally....
Cadbury and Associated British Foods are two companies in the food producers sector that are listed on the London Stock Exchange. Cadbury is the largest global confectionary manufacturer along with inroads in the beverage industry and being one of the most up moving companies on the LSE, it is also...
Introduction Huffman Trucking is a national transportation company founded in 1936 currently has an employee population of 1,400 people. This firm has its main mission as, being an adaptable and growing firm with the need to effectively serve within the competitive transport and logistical industry. Huffman wants to achieve this...
Introduction Eastvaco Corporation Ltd. Being incorporated in 1899 as West Virginia Pulp and Paper Company is involved in the production of papers and paperboards in the United States. It is involved in the process of converting paper and paperboard into other several final products. Besides, it is involved in producing...
Introduction Corporate financial ratios are essential components of financial statement analysis, particularly in security valuation reports. Itâs however not clear what constitutes a good financial ratio but in this regard, the essay lists a number of ratios and valuation techniques used across different companies. I included dynamics of internal, operating...
Implementation of ISO 9000 ISO 9000 is an international standard organization centered in Geneva and is responsible for creating standards for the member states. The organization aims at establishing both internal and external quality assurance in projects. The quality model is in this case set out internationally as a move...
Federal and State Legislative Requirements required for ISO 14001 For this task, the environmental management system of the company BHP Billiton is considered. In general, Australia has adopted the International Standard for Environmental Management Systems (EMS) AS/NZS ISO 14001. Although this standard is not mandatory for any organization, there are...
Introduction Many retirement benefits are enjoyed by the employees on retirement other than the pension distribution. For purposes of accounting, these benefits are referred to as other post-retirement benefits because they denote other benefits of retirees other than the pension income or benefits. Life insurance and medical plans are the...
Throughout the last century, it has expanded dramatically and become a multi-billion organization that works with numerous patients in several different areas. It aims to provide the highest quality of service while remaining profitable and satisfying its shareholders. This report will investigate its financial situation based on the 2018 financial...
There are certain contentious accounting issues and principles that are still very much in debate for a better solution for reporting of transaction in the financial statements of companies. Amongst these are accounting for leases, pensions, equity and multiple entities. Under the following headings the accounting treatments of these are...
Break-even point The break-even point, an accounting and planning tool, refers to the point where the revenues of a business organization or its sales are equal to the expenses that the business has incurred in generating the aforementioned sales/revenues. Essentially, it is the point where a business enterprise does not...
Introduction Every institution or organization depends on its financial viability. Financial position measures the strength of every government and separates the weakest from the strongest. The contemporary global world is defined by its financial muscles; those considered poor and thus third world have weak financial systems and vice versa. How...
The present research focuses on the impact of the Financial Accounting and Standards Board (FASB) on public corporations. The research has several objectives one of which is providing an overview of the history of FASB. Other objectives include: the identification of the requirements imposed on public corporations by FASB; assessing...
IFRS is the International Finance Regulation Standards as defined by the International Accounting Standards Board. On the other hand, US GAAP is defined as the Generally Accepted Accounting Principles. These are a collection of accounting guidelines and practices which are used in the accounting community. Accounting treatment As far as...
Introduction âFail to plan, or plan to fail.â Every company, whether large, medium, or small, faces and shares the same time-consuming dilemmas associated with the budgeting process. Although a budget is a useful tool that is used to measure the expected financial results of a companyâs future planned activities, it...
Introduction Accounting is the process of preparing and communicating financial information generally in monetary terms about a business entity to users both external who would include shareholders and internal like managers or employees both existing and potential. Accountancy is defined as a mathematical science that is useful in establishing the...
Introduction A real option is the right but not the obligation to buy or sell an underlying asset or contract a capital investment under agreed conditions. It is the option to undertake some business decision such as opportunity to invest in or sell shares of a company listed in the...
The bull spread is described as a reliable investment strategy whose goal is to help an investor realize profit resulting from an increase in the price of given security according to Bull spread (Madura 2010). It is created by choosing to purchase at times of low price and then selling...
Introduction As with every credible language, Accountancy also has its own rules and syntax which comprises the principles on which the system is based, known as the Generally Accepted Principles (GAAP), International Accounting Standards, and US GAAP, etc. forming the theoretical base of Accountancy, and the Double Entry bookkeeping for...
Bonds Bonds are securities that establish a credit relationship between the purchaser (creditor) and the issuer (debtor). The issuer receives a certain amount of money in return to the bond, and is obligated to repay the principal at the end of the lifetime of the bond (maturity). Typically, bonds also...
In accounting for regular serial bond debt service funds various issues come into play. The regular serial bond debt is usually self-amortizing, thus there is no need to create a sinking fund. They also mature in annual installments (Henderson, Peirson and Herbohn, 2008, p. 236). Amortization is the process of...
Since last three decades, there have been dramatic increases in the number of private equity, and the increase in the number of the listed private equity has been due to the increase in the they have outperformed in stocks. (Schmidt,2004). Typically, private equity trades in recognised stock exchanges, and private...
Introduction The impact of enterprises and financial institutions is the best solution for developing economies that considerably contributes to generating jobs, and raising incomes. The soundness of banking systems in developing countries and economies in transitions are usually more important than in industrialized countries since banks tend to dominate the...
Discussion Every firm needs funds to operate, as a result, corporate finance seeks to acquire and manage these funds. Corporate finance refers to the activities that involve money in a business environment (Megginson, 2008, p. 10). Five basic functions are involved in the practice of corporate finance: raising capital to...
This paper gives a critical analysis of the article âPutting Strategy into Shareholder Analysisâ, by George S. Day and Liam Fahey, published in the Harvard Business Review in March, 1990. The article talks primarily about the strengths and weaknesses of the Shareholder Value Analysis method of analyzing alternate strategy options...
Abstract Over recent times, Sovereign wealth funds (SWFs) have been increasingly growing as a dominant force in the financial world. However, so far, very little has been documented about the SWFs (Fotak et al., 2008, p.2); and in the sporadic writings where they have been mentioned, they are mostly portrayed...
Introduction Any financial institution aims to make a profit with minimum cost possible. Banks and other lending agencies get a lot of profit from the interest they charge their customers who borrow money from them. Interest rate is the percentage of additional cash that a borrower should pay on top...
Introduction Bradley Corporation is a rapidly expanding specialist photocopier manufacturer in the UK. The sales budget of the company for the next year reveals a growing trend in the business. The company is expecting that the sales budget estimates will be met or exceeded through proper business policies and strategies....
Introduction The idea of implementing the new type of Boeing airplane by the Boeing Commercial Airplanes Company was rather controversial when it was expressed in 2003 (Bruner, 2008, p. 233; Smith, 2003, p. 42). On the one hand, the officials from the Boeing Company and the market analysts all claimed...
Definition A financial system refers to a complex system dealing with a vast variety of financial activities, but mainly allows the transfer of money between savers and borrowers. The systems are crucial in informing on organizationâs planning and action plans and helping different players in the sector to track and...
The ideal design for a manufacturing principle for the James G Carrick & Co. Ltd. should be centered on the concept of a compact manufacturing system. Compactness in a manufacturing system implies the acquisition of machines that are able to multi-process and multitask. For instance, James G Carrick & Co....
Background information Following the current advancement in technology and modernization, many media integrated organizations have been facing many problems; in which many of such problems originate from their internal make up, as Kenneth & Loudon (2007) reveals. Being one of the key socializing agents, a media integrated organization ought to...
Introduction Postponement is defined as pushing a pressing matter to a later date, usually, this happens due to lack of funds to support that venture or when the resources needed are urgent, and implementing them may halt the process. Postponement is a concise strategy that reduces the stocking of excess...
Executive Summary Perisher Blue Pty. Limited was formed in 1995. The company constitutes the facilities and resources of the Perisher Valley, Smiggin Holes, Mount Blue Cow, Guthega, the station and Skitupe Alpine railway. Perisher Blueâs vision of being the pre-eminent four-season destination mountain resort in Australia, providing international class facilities,...
Introduction There are many textbooks to rely on while the education process, still, not each source is reliable and interesting for students. This paper aims at evaluating one source used during a particular course grade: the textbook Financial Management: Theory and Practice by Eugene Brigham and Michael Ehrhardt is chosen...
Introduction Consumers and suppliers are now highly dependent on information technology so they expect the same from their partners. Likewise, businesses are under pressure to remain competitive even under harsh operating conditions such as small budgets. Information technology is the platform for merging these divergent needs and is therefore indispensable...
Cash Management services refer to a range of services that are usually provided by a bank such as checkbook balancing, zero balance accounting, cash investments, cash concentration, and automated transactions among others (Shulman and Cox, 1990). As such the nature of cash management services that are available in the market...
Executive summary Qualified and motivated human resources are vital for sufficient health care service provision. People need to be well managed to so that their effort could be geared toward realizing the goals and the objectives of the organization. Human resources are the collective term that is used to refer...
Introduction Change is inevitable in any business organization. In the organizations, individuals, teams or the organization undergo changes in order to become more productive in future (Grol et al., 2007, 98). Factors that necessitate changes in the organization may include the growth of the company, strategic change in service delivery,...
