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Management

Quality and Environmental Management Standards

What are the similarities between the criteria of ISO 9001:2008 and ISO 14001:2004? There are numerous aspects that are common between the criteria of ISO 9001:2008 and ISO 14001:2004. For instance, it is imperative to note that the two quality standards address environmental policies and therefore provide invaluable information on...

Corporate Culture

Organizational Culture: Types and Strengths

Organization or corporate culture refers to the way things are seen and done within organizations. It aims at cultivating a long-term identity and is created through traditions and educational programs. After some period of practicing the resulting culture, players in an organization find themselves with shared basic assumptions about internal...

Economics

Economic Crisis in South East Asia in the 1990s

Introduction The economic crisis in South East Asia affected the whole region and the world economy. Market models of regional integration assume that institutional development was driven by a rational and functional response of governments. This remains problematic, because it undervalues the importance of different types of regional political project...

Management

Organizational Change Dynamics: A Strategic Approach

Introduction There has been an increasing desire for the firms, companies and organizations to improve their internal management structures and processes, so as to make the best use of new and evolving technologies because of increased competition among the various firms, companies and organizations in the world. Organizations are institutions...

Human Resource Management

Human Resource Management for Goals Achievement

Human Resource Management plays a very important role in enhancing the productivity of any organization and the development of a personal career. Human resources refer to the philosophy, policies, procedures, and practices related to the management of an organization’s employees. It is particularly concerned with all the activities that contribute...

Management

Forecasting Role in a Supply Chain

Introduction Supply chain management has become the need of many organizations looking for a way to meet the hostile challenges of today’s business environment. Supply chain management is a broader perception of the business environment, as measure up to with more conventional approaches. Instead of administering a business as a...

Product Management

Tesla Motors Company’s New Product Management

Executive Summary The name of the product “Tesla”, as shown in the picture Nickolas Tesla is one of the most famous Electricity pioneers, his study and researches had contributed a lot for the science of electricity, especially when it comes to the Electric Motor. Tesla Motor had picked the name...

International Business

Nestle Company’s International Management

Abstract Nestle, as an international company, develops and adopts strategies that help it to meet the needs and challenges of the multicultural environment. It is no coincidence that many features of HRM can be likened to employment relations’ practices where respect for workers is crucial. Changes have added to the...

Industries

Wal-Mart’s and Tesco’s Monopolies in Retail Industry

Introduction The retail industry involves diverse companies and organizations sending end products to end consumers. In recent years, critics admit that monopolies in the retail industry occupy an important position changing the nature of the market and structure. Monopolies possess strength that is sometimes insignificant, sometimes considerable. A broad definition...

Logistics

Logistics and Supply Chain Management Operations

Introduction Logistics tends to occupy the demand side of any business (i.e. after the goods or services have been produced). With the prominence placed upon speed of response and advantages that accrue in keeping pace with demand could be dissipated by delays in the logistics systems for finished goods. Many...

Strategic Management

Strategic Management and Its Processes

Introduction Strategic management implies the skills and science of formulation, implementation, and evaluation of cross-functional decisions that enable an organization or a firm to achieve its goals and objectives. It entails the processes of specifying the objectives of the organization, developing plans and policies to achieve these goals, and resource...

Marketing

The Case of the Adidas and Nike Sneakers Market

Abstract The past two decades have placed much emphasis on sustainability practices within different industries. In 2017, half of the top 100 fashion brands implemented a sustainable approach in their practices (McKinsey, 2017). Fashion as an industry highlights sustainability as a part of its social and environmental movements. Conversely, emphasis...

Management

Leading Organizational Development: The Most Effective Approaches

Executive Summary Leading organizational development has a fundamental influence on the strategic management process mainly when it assists in the determination of functions and vision. This report discusses the most successful approaches to leading organizational development by mostly centering on strategic processes and change management. Evaluation progressions generate and support...

Management

Organizational Behavior in Chipotle: General Analysis and Recommendations

Case Overview Chipotle Mexican Grill, Inc. (Chipotle) is a US-based fast-casual food chain. It was founded by Steve Ells in 1993 and as a brand that primarily values food quality and excellent customer experiences (Qumer and Purkayastha 1). Nowadays, it is Chipotle’s special food culture that the company attributes its...

Strategic Management

HR Management Involvement in Organizational Development and Leadership

Introduction Strategic management and organizational development are interconnected processes since leaders often need to elevate organizational performance, culture, and potential in order to fulfill the selected strategic goals. Human resources management plays an important part in organizational development. First, HR specialists have an in-depth understanding of the organization they work...

Organizational Structure

Vertical Organization Design in Business Structures

Abstract Organizations have to rapidly evolve and adapt in order to meet the demanding needs of the environment for which they operate. A factor in a company’s ability to be successful in the chosen environment is how the organization is designed. There are two sides of the spectrum associated with...

International Marketing

Starbucks Australia Strategy – SWOT Analysis & Market Share

Introduction Starbucks is the largest coffee company in the world that since its foundation in 1971 in Seattle, the United States, has expanded into more than sixty countries. In North America, Starbucks is a phenomenon: it is a universally recognizable and beloved brand. Outside the North American market, however, Starbucks’...

Economics

The Great Recession of 2008 in the United States

Introduction The last months of 2007 saw unprecedented economic growth with the Dow Jones stock market index hitting its peak in October with the real estate market flourishing as homes hit peak prices as well. However, there were clear macroeconomic red flags across the board that a recession was coming,...

Marketing Planning

Volterman Smart Wallet: Strategic Marketing Plan

Executive Summary The strategic marketing plan for Volterman smart wallet focuses on how this company can use its limited resources to achieve market success. In this study, the researcher used both primary and secondary data sources. Primary data was obtained from a sample of respondents who were interviewed to understand...

Product Management

Product Accounting in Smartphones

Introduction The smartphone industry is characterized by a diverse selection of offerings, many of which are similar in nature but significantly different in price. As such, product accounting is essential to the success of a product in the sphere. Some companies set high prices for their smartphones and enjoy considerable...

Management

Organizational Change and Its Causes

Abstract Organizational change has become an integral part of the business over the years. Economic crises, increased competition, improved production technologies, and the rapid growth of developing countries require the formation of new qualities for organizations that want to survive in the modern world of business. Change can and should...

Management

Managing Organizational Changes in ADEK

Introduction The Abu Dhabi Department of Education and Knowledge, often known as ADEK, is the Abu Dhabi’s educational authority. Sheikh Khalifa bin Zayed al Nahyan, the president of the United Arab Emirates, established ADEK in 2005 with the primary goal of administration and management of public schools in the emirate...

Business Analysis Case Study

Sustainability in the Dutch Sneakers Industry: Adidas and Nike

Abstract The past two decades have placed much emphasis on sustainability practices within different industries. In 2017, half of the top 100 fashion brands implemented a sustainable approach in their practices (McKinsey, 2017). Fashion as an industry highlights sustainability is a part of its social and environmental movements. Conversely, emphasis...

Company Analysis

Southwest Airlines’ Strategic Evaluation

Executive Summary This report evaluated the performance of Southwest Airlines using the approach based on PEST and SWOT analyses. The results of the report showed that the organization invests excellent efforts to achieve its goals, namely, to stay competitive in the market, reduce operating costs, and increase profit. The PEST...

Company Analysis

Primerica: Strategy and Statements Analysis

Introduction to the Company Description of the Firm Primerica specializes in offering insurance and financial services, operates in financial and healthcare sectors, and it is headquartered in Duluth, Georgia. Currently, Primerica promotes its diverse financial products according to the principles of multi-level marketing in the United States and Canada, having...

Management

CSR as a Corporate Strategy at Alibaba Group

Abstract Corporate social responsibility is one of the strategies that a firm can use to strengthen its brand in the market. In this paper, the researcher was interested in investigating how companies around the world conduct their corporate social responsibility. The researcher selected Alibaba Group Holding Limited to help understand...

Management

The Abu Dhabi National Oil Company: Process of Change in an Organization

Introduction Managing change is critical in ensuring that there is a continuous improvement of structures and systems in an organization. The Abu Dhabi National Oil Company, often referred to as ADNOC, is one of the largest firms in the United Arab Emirates (Mallakh, 2015). The firm has its headquarters in...

Industries

U.S. Fast Food Industry: Economic Growth

Abstract This report examines the literature on the aspect of energy consumption and its effects on economic growth using various indicators. Research reveals that the relationship between energy consumption and economic growth shows a positive correlation, affecting micro and macroeconomic statistics and impacting the general economic environment affecting other industries....

Management

International Business Excellence Awards Comparison

Introduction The given report will critically evaluate a number of business excellence models and frameworks. Specifically, three international business excellence frameworks will be compared and analyzed, which are MBNQA-Malcolm Baldrige National Quality Awards, Deming Prize, and EFQM European Business Excellence Award. These excellence frameworks are essential components of total quality...

Economics

Sustainable Growth and Security in the Gulf Cooperation Council: Recommendations for UAE

Introduction The countries of the Gulf Cooperation Council (GCC) have witnessed a significant advancement in the economic field since the discovery of oil and natural gas in this region at the beginning of the twentieth century. The extensive extraction of mineral resources was implemented with the application of technologies and...

Human Resource Management

Chinese Multinationals: Generational Differences and Perceived Subjective Well-Being

Abstract This dissertation aims to explore the factors that impact the subjective well-being (SWB) and generational differences of employees working for multinational corporations (MNC) in China, focusing on the post 70s, 80s and 90s. Considering that the majority of MNCs utilise a Western-style individualist strategy, its relevance to the Chinese...

Employee Relations

Strategies for Managing Workplace Cultural Diversity in International Organizations

Abstract Cultural diversity in the workplace can be associated with both positive and negative outcomes depending on the management strategy. Cultural diversity is identified as the presence of representatives of different cultures in one community. On the one hand, the matter is positively correlated with creativity, innovation, and the ability...

International Business

Managing People Across Cultures: Diverse Practices

Introduction With globalisation having become the ubiquitous notion that has entered the realm of every organisation operating on a global level, the importance of diversity as the main tool in keeping staff members motivated and highly interested in the economic success of their organisation. The increase in diversity levels has...

Business Ethics

McDonald’s Business Ethics

Read this sample to explore McDonald’s ethics. The goal of the presented paper is to assess how the principles of business ethics can be incorporated into a company’s operations on the example of McDonald’s. Abstract Business ethics is a significant field that has been studied for several decades. It features...

Business Analysis Case Study

Saudi Aramco Oil Company Analysis

Introduction The Saudi Arabian Oil Company (also called Saudi Aramco) is one of the largest companies in terms of profits and revenue. This state-owned organization or enterprise operates in the oil and gas industry and has the biggest hydrocarbon network in the world by the name the Master Gas System....

Management

Idea Management Within and Outside Organizations

Innovation is central to the continued success of an organization, especially in a competitive environment, where it has to have an advantage over similar firms. However, it is challenging to innovate reliably because the process is reliant on creativity and the ability of the management to recognize a promising concept...

Business Analysis Case Study

Management Power and Employee Empowerment: The Case of Uber

Introduction Power can be defined as the capability of an individual or a group to influence others and make them act in a desirable way. Power is an instrument that can be utilized to produce either favorable or unfavorable outcomes in companies. It is also valid to say that, depending...

Management

Supply Chain and Operations Management

Executive Summary Ecosystems Ecosystems represent a paradigm shift in business. They are a new form of organization in which organizational networks combine to deliver services and products in new innovative ways (Jacobides, 2019). Ecosystems are developing rapidly and offering immense opportunities. This new concept is supported by the fact that...

Organizational Structure

Emerging of New Organization Structures: Holacracy as a Self-Managed Model

Introduction The tendencies of the modern business world differ significantly from the trends that were used about two decades ago. The development of information technology and the overall orientation toward optimizing and modernizing business processes have accentuated the need for revising traditional organizational structures. The necessity to remain competitive in...

Business Ethics

Supply Chain Management as a Business Controversy

Introduction It could hardly be doubted that the development of a sustainable and efficient supply chain is one of the core aspects of any prospering business. This assumption appears to be even more significant regarding the phenomenon of multinational corporations (MNCs) that have to operate in different countries around the...

Negotiation

Managing Change: Case Study

Executive Summary The purpose of the given report was to discuss how the CEO of CAR could solve the management problems presented in the case scenario. In the first part of the report, the issues faced by the organization and its CEO have been determined. They mostly relate to Megan’s...

Finance

Economic Growth and Causes of Its Variability

Introduction Economic growth is defined as an increase in the market-adjusted value of goods and services produced by an economy over a particular period of time. For the sake of convenience, it is measured as the percent rate of the positive change in GDP, gross domestic product. In the modern...

Career Planning

Management Consultants’ Qualities and Skills

Introduction Consulting is a type of the intellectual activity whose main task is to analyze, substantiate the prospects for the development, and use innovations, taking into account the subject area and customer problems. The need for consulting arises when it is necessary to understand what hinders the development of a...

Career Planning

Business Analysis and Consultancy Practice

Introduction People are living today in the information age, which means that ever-increasing amounts of data are continually emerging. As stated by Sophocles, “No enemy is worse than bad advice,” an idea consistent with the modern needs of organizations (Margerison 2018, p. 28). Therefore, companies and leaders must have the...

Negotiation

Case Study on Conflict and Negotiation

The Concept, Nature, and Characteristics of Negotiation and Conflict Resolution as Presented in the Case Study The concepts of power and dependency are clearly outlined in the international defect claim case study (Chang, 2005). The two concepts define the relationship between the supplier and the buyer before the two parties...

Brand Management

EBay Company’s Brand Position Analysis

Executive Summary Branding is a crucial part of any business. It can be equated to human identity, where a person is recognized by others due to some distinct features this person possesses. Organizations and businesses spend a lot of money to ensure their brand is dominant in their respective markets....

International Business

The Coca-Cola Company’s International Management

Introduction Managers of multinational organisations need to be able to manage businesses internationally. One needs to possess knowledge and skills beyond those of usual business expertise to be in a position to manage at the international level. For instance, managers in multinational firms must understand the various regulations in the...

International Business

International Business Environment and Its Actors

Executive Summary In the current global business environment, there is no single economy that does not engage in international trade. Economies of most developing countries are very much dependent on international trade. Generally, the study aims at providing a broad understanding of some of the critical issues in the global...

International Business

Risks and Opportunities in Managing Global Teams

Introduction The modern economy is inherently globalized due to the development of technology and the internationalization of logistics chains. National and global markets are becoming integrated, and businesses in both private and public sectors are seeking to achieve a competitive advantage by hiring multinational teams. While this allows for organizations...

Brand Management

Farmers Trading Company’s Brand Management

Introduction Farmers Trading Company has an extensive history of operations and was able to establish itself as a brand. The business was founded in 1909 in New Zealand, and since then, the department store chain was able to open 59 stores across the country. However, market conditions have changed, with...

Economics

Legal and Illegal Immigration for the U.S. Economy

Introduction Illegal immigration is one of the continued challenges faced by politicians in the United States. The number of illegal immigrants among the US population has increased from five million to approximately twelve million in the past decade, making the challenge a pronounced one for the policymakers in the country....

Financial Management

Financial Ratio of Apple and Samsung

Introduction In this report, two competitor firms have been selected for review and analysis of their financial performance in the last three years (2015, 2016, and 2017). These companies are Apple Inc. (Apple) and Samsung Electronics Co. Ltd. (Samsung). Both companies hold a significant share of the electronics market specializing...

Accounting

Lowe’s Companies Inc.’s Consolidated Balance Sheets

Abstract The paper provides findings of the financial analysis of Lowe’s Company. Lowe’s Company has a strong market position, which helps to generate higher sales every year. However, it is important to evaluate whether the company can maintain its profitability or not. Therefore, the financial information of Lowe’s is evaluated...

Accounting

Islamic Financial Institutions: Accounting Concepts

Executive Summary The banking sector is experiencing revolutionary changes in terms of the products they offer and how customers are served. One of the major changes in this sector is the introduction of Islamic finance. Dubai Islamic Bank came up with the concept in 1975, and it has since gained...

Economics

Natural Resources and Economic Development Nexus

The debate on whether natural resources contribute positively or negatively to an economy is complex. On the one hand, countries that have natural resources are perceived to also have better bargaining power on the global platform. However, there are countries that have fallen to war and poverty because of the...

Strategic Management

Performance Management System at Greenergy

Introduction and Brief Description Managing organisational performance so that a company could focus on compliance with its mission and achievement of its objectives while performing in the target market is essential. At Greenergy, a UK-based company that operates in the fuel industry, the approach toward performance management could be improved...

Marketing

Business Responsibility and Sustainability: Bottom of the Pyramid Markets

Brief Overview The Bottom of the Pyramid (BOP) is a socio-economic notion of a large sector of four billion poor people. BOP markets have been unnoticeable, untapped, and unexplored attributable to obstruction by environmental hindrances that bar the recognition of their potential since their purchasing power parity is below $1,500...

Business Analysis Case Study

Linn Products Managing Business Performance

Introduction Linn Products Ltd was founded in 1973 by Ivor Tiefenbrun, who had a passion for creating innovative, high-quality audio systems. The company is headquartered in Scotland, and it sells audio systems in a variety of international markets (Linn Products Limited, n.d.). Linn Products’ mission is to create high-quality audio...

Management

Service Quality and Value Co-Creation

Introduction Service quality is an important aspect of corporate management. It affects different key performance indicators (KPIs), such as customer satisfaction and brand loyalty (Noorshella, Abdullah & Nursalihah 2015). Despite the relevance of service quality to business operations, a lot of attention has been directed towards understanding the main components...

Business Planning

Open Business Model Analysis

Introduction The topic of business modeling is relevant in the theory of strategic management, marketing, and the economics of entrepreneurship. One of the main and most effective tools in these sectors today is innovation in business frameworks. As an approach to maintaining sustainable work in these fields, the concept proposed...

Business Planning

Business Plan: New Age Recyclers

Executive Summary In order to establish a successful business, it is important to develop a comprehensive strategic plan which is the basic blueprint for the actualisation of a business plan. Reflectively, the strategic plan is inclusive of the SWOT of the business environment, penetration strategies, and success measurement parameters at...

Business Strategy

Nissan: Supply Chain Strategies

Introduction Nissan is a Japanese auto manufacturer founded in 1933, one of the largest in the world. As of 2018, it ranks the 8th in the global automaker ranking (3rd among Japanese manufacturers, after Toyota and Honda, according to the American Customer Satisfaction Index Home research (Sauter & Suneson, 2018)....

Business Planning

The Organization “Last Chance for Man’s Best Friends”

Proposal Summary The purpose of the agency is to provide emotional support for elderly people staying at nursing homes by allowing them to communicate with dogs that are no longer wanted and have been saved from the streets or euthanasia. Thus, the twofold aim that “Last Chance for Man’s Best...

Business Planning

Enterprise Resource Planning in Nigeria Oil and Gas Industry

Abstract Changes in technologies have affected all industries. The oil and gas industry has also experienced the effects of technologies through the introduction of ERP platforms. ERP systems promised to revolutionise the industry through the handling of core business processes and operations. The study aimed to show that adaptation of...

Business Planning

Business Plan: UNIK AutoCare Services Limited

Executive Summary Mission Statement The mission of UNIK AutoCare Services Limited is to attract and maintain customers through the provision of convenience and high-quality auto repair services that surpass the expectation of the clients. Business Objectives The experienced team at UNIK AutoCare Services Limited, excellent locality, special and distinctive services...

International Marketing

Global Business Management: Japanese Market Place

Introduction Globalization is redefining the marketplace environment as companies try to explore new markets beyond their national borders. The improved technology in the field of transport and communication has made it possible for firms to move their goods with ease and engage with local and international business partners in a...

Economics

Economic Drivers in Harford’s “The Undercover Economist”

Scarcity Influences the Power of Bargain Tim Harford’s “The Undercover Economist” advances various arguments regarding the forces that drive economics. This paper presents five of the main arguments, as well as reasons why the writer agrees with the assertions. In the chapter “Who Pays for Your Coffee?”, Harford introduces the...

International Marketing

International Business Laws and Marketing Relationships

Abstract This is a point that between marketing and the business which enhance the relationship between them. In our project, we are going to find out the way this relation works and affects the business law about the marketing. Under the new global economic conditions, particularly the emergence of economic...

International Marketing

Cultural Differences in the Global Marketplace

Abstract Global cultural difference is a major concern for companies operating in the global market. In this research paper, the focus was to investigate these differences, the impact on international companies, and determine how they can overcome them. The researcher collected information from books and reliable online journals to explain...

International Marketing

Amazon in India

Executive Summary This project explores the entrance of Amazon to India, including such sections as an introduction, company review, industry overview, regional analysis, and conclusion. The paper begins with the topic presentation and challenges associated with entering the Indian market. The proactive integration of adaptive strategies allowed Amazon to succeed...

Advertising

Advertising and Marketing Strategy in Social Media

Breakdown of IMC functions To meet the IMC strategy 3 specific action plans need to be implemented: Developing greater brand awareness through Social Networking This strategy involves putting into action a variety of online marketing campaigns through social networking such as Facebook to increase the number of people that are...

Advertising

Integrated Marketing Communication and Its Benefits

Introduction Research shows that many business firms are adopting integrated marketing communication (IMC) to enhance marketing in their firms. This is because of the realization that integrated communication in marketing helps to improve marketing efficiency besides assisting the firms to reduce costs of marketing. Integrated marketing communications assemble all components...

Advertising

Electronic Word-of-Mouth Marketing and Consumers

Abstract The present research brief seeks to describe the effects of eWOM marketing on consumers. EWOM is defined as partner-to-partner communication with a goal of sharing information on a product or a service via the Internet. Current research describes the phenomenon as spontaneous and naturalistic but describable and manageable when...

Entrepreneurship

Women and Entrepreneurship in Saudi Arabia

Introduction The following research is focused on women and entrepreneurship in Saudi Arabia and is investigating whether women’s entrepreneurial micro businesses can grow in Saudi Arabia. It discusses the women entrepreneurs who have excelled in Saudi Arabia thereby setting pace for other entrepreneurs to emulate. It looks into the characteristics...

Economics

Economics for Business

Alternatives to a market economy A market economy is regulated by the forces of demand and supply. The main characteristic of a market economy is that all resources are privately owned. Therefore, the decision on how to allocate the resources is made by the individuals without the intervention of the...

Entrepreneurship

Small Business and Economy in Canada and Brazil

Introduction The economic performance of any given country is boosted by growth of industries in the country. In any industry, there are large and small scale business enterprises. All these enterprises play a major role in boosting the economy of a country leading to economic development. Some countries focus on...

Entrepreneurship

Innovation & Success of Entrepreneurial Activities

Introduction With the rapid growth of today’s entrepreneurial environment, the competitive nature of this area is likewise dramatically increasing. Such changes directly lead to the constant need for new ideas conceived and developed by entrepreneurs. As a result, there is a demand for an innovative approach that is closely intertwined...

Entrepreneurship

Small Business and Entrepreneurs in Saudi Arabia

How Small Businesses Can Overcome Challenges in the Market Small businesses play a critical role in the Saudi Arabian economy. According to Burton (2014), thousands of young adults in the country are employed directly or indirectly in small businesses. They pay taxes and provide for their families. As such, it...

Entrepreneurship

The Most Innovative Companies in 2016

Today innovation plays a significant role in organizational development and growth. The introduction of innovation influences the work of every employee, affects an employer’s level of satisfaction and evaluation of an employee’s abilities, and determines the success and survival of the company as a whole (Votteler and Zatrochová 556). Many...

Entrepreneurship

Entrepreneurship and Innovation

Nothing Unique to Offer How lack of uniqueness could hurt George’s Business The uniqueness of a business idea defines the absolute success of any given venture. This claim confirms the truth behind the comments of George’s potential investor who upholds the role of uniqueness when it comes to attaining business...

Entrepreneurship

Emirati Women Entrepreneurs and Their Challenges

Abstract The idea of women’s entrepreneurship is a growing aspect in the developed as well as in the developing countries of the world. However, there is a lot of literature concerning the participation of women in entrepreneurship in the developed world as opposed to the literature available on the same...

Entrepreneurship

Entrepreneurial Characteristics and Business Stages

Introduction Creativity and innovation are becoming the pillar of entrepreneurship in the 21st century, entrepreneurs are on the lookout for opportunities that arise in the environment and therefore they develop mechanisms which they can use to harness the power of animation and turn ideas into business (Carsrud & Brännback 2007,...

Human Resource Management

Effective Reward-Management Strategy

Introduction Stimulating employee productivity through the implementation of relevant motivating strategies is an important element of management strategies in organisations of various profiles and sizes. The abilities to create a high-performance labour environment and achieve subordinates’ high loyalty characterise quality leadership activities and an opportunity to manage the work process...

Advertising

Apple Inc.’s Marketing Communication Scenarios

Introduction Marketing communication is the process of receiving and delivering information between all stakeholders in the market. It is related to the marketing mix in that companies apply the promotion element to get in touch with the market. The use of marketing communication defines the relationship between a company and...

Advertising

Airbnb Company: Marketing Communications

Executive Summary Airbnb is a leading online retailer that offers a wide variety of products in the hospitality and travel industries. Headquartered in San Francisco, California, the firm has made impressive progress over the years and it is currently offering its services in the global market. The firm faces numerous...

Advertising

McDonald’s and Coca-Cola Ads in the Russian Market

Continuation McDonald’s’s Adverts in Russia In this section, we shall discuss the results from McDonald’s’s adverts that we have already summarized in the previous section similar to what we have done for Coca-Cola Company. First, let us briefly review the results of the sentence structure used by McDonald’s’s in its...

Industries

Saudi Aramco Company: Engineering Economic Strategy

Executive Summary Saudi Aramco is a state-owned oil-and-gas company in the Kingdom of Saudi Arabia. Its history can be traced back to the time when the kingdom was a young country ruled by the Saud family, considered to be the royal family of Saudi Arabia. The discovery of oil led...

Industries

Developing Operations in the Indian Soft Drink Industry

Introduction The soft drinks industry in India forms a large fraction of the production, consumption, and export industry. It also has very promising growth projections. In an actual sense, India is endowed with a favorable policy environment and high demand for the young consuming class of citizens with increasing disposable...

Industries

The Nature of Competition in Industry

Outline Abstract Introduction The nature of competition in the tobacco industry The nature of competition in the restaurant trade The nature of competition in the world oil market The nature of competition in the foreign exchange market for Australian dollars Conclusion Abstract Different industries are characterized by different structures and...

Industries

Mining Industry in Australia

Introduction What the industry is all about Mining refers to the extraction of valuable minerals from the earth’s surface with the aim of earning a form of revenue from the sale or use of the mineral materials. Mining involves removal of the waste materials that are of no interest to...

Industries

Australian Wine Industry

Introduction “Australia is a nation born of globalization, a fragment of an empire in the new world” (Moran 2005). The country has a population of approximately 20 million people, and it’s divided federally into six states and two territories. The country further centralizes its governance under a national government based...

Industries

Steel Industry: Thriving in a Competitive Global Environment

Introduction The global steel industry is highly competitive as large multinational corporations struggle to expand their market share beyond their national borders. According to Lynch (2015), the massive growth in the global steel industry is directly attributed to the growth of various related industries such as real estate, transport, and...

Industries

Bulgari Marketing Strategy and Industry Analysis

Executive Summary Global luxury travel has become a significant sector of the hospitality industry in recent years. More and more travelers want to experience exclusivity and indulge themselves, and they are willing to pay a high price for it. BVLGARI is a famous jewelry brand that has expanded into the...

Industries

Sustainable Gas Production in the UAE

Introduction The United Arab Emirates is a small country in the Persian Gulf. It has a population of approximately 9.2 million people where only 1.4 million of them are natives while the other 7.4 million are expatriates (Fattouh & El-Katiri, 2013). The Middle East country is one of the wealthiest...

Managerial Roles

Leadership and Management Skills Development

Introduction Leadership and management skills are crucial for every individual who has to work with a group of people in any field. Leadership can be treated as an ability to influence others due to one’s personal qualities and values. Management, in its turn, deals with administration of an organisation and...

Managerial Roles

Strategic Management and Leadership Skills Development

Introduction Strategic management is a type of leadership that relies on human potential as the foundation of an organization. The essence of this principle of work is to focus on specific interests and quickly respond to any changes within a particular company. The ability to achieve competitive advantages and distinct...

E-Commerce

Electronic and Mobile Commerce

Abstract Businesses are constantly seeking ways to increase their efficiency and profit margins. Technological solutions are one way that businesses can achieve these goals. E-commerce and m-commerce have emerged as some of the technologies that businesses can employ to achieve increased productivity. This paper sets out to discuss electronic and...

Employee Relations

Foundation of Work and Employment Relations

Abstract Work and employment relations fall under human resource management, which is an organization’s function that entails all aspects that are associated with the human resource or workforce in a particular organization, company, or institution. It entails aspects like recruitment, coordination, and control of the people working in an organization....

Employee Relations

Teamwork Effectiveness and Development Stages

Introduction Teamwork refers to a situation where human society combines efforts and thoughts through shared goals to enhance the quality of the activities they are undertaking. There are many challenges that face teamwork and it is necessary to be open-minded and flexible in order to accommodate the opinions of every...

Employee Relations

Management Practices and Employee Relations

“Employee involvement and participation programmes are increasingly being driven by management rather than unions’” critically discuss this statement Introduction The face of management and unions has changed drastically over time. Initially, personnel managers focused only on getting the work done. This was achieved through driving or pushing workers to the...

Employee Relations

Understanding Conflict Management in the Workplace

Identify causes of conflict at work Employee conflict in a workplace is a common occurrence that arises because of differences in people’s behavior, personalities, and values. A conflict could be the result of miscommunication, inadequate training, fight over resources, lack of appreciation and equal opportunities, unclear job roles, opposing objectives,...