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E-Commerce

E-Business for Curio Shop of African Products

Introduction In earlier centuries, communication model was depicted as a linear process in which one person directly conveyed message to another person. Business models conformed to that linear model where a seller directly interacted with a buyer. In the current twenty-first century, communication models are the interaction of transaction processes...

Banking

Salaam Ethical Investing R&D: Banking Analysis

Problem Statement The transformation from a conventional bank to an Islamic bank poses numerous problems that need to be overcome for the transformation to succeed. Many of these complications lie in retraining the existing personnel and hiring additional cadres in order to complete the system, as the structure and modus...

Banking

Bank Market Dynamics and the Interest Rate Risk Management

Introduction Before the Second World War, banks experienced a stable interest rate environment (Sharifi, Saeidi & Saeidi, 2014). However, post-war, global market events led to the volatile interest rates courtesy of changes in the character of bank liabilities. The latest historically low-interest-rate environment and unfavorable economic circumstances have posed profound...

Marketing Strategy

Apple Company’s Current Marketing Strategies

Background of the Organization Apple Inc. is one of the leading American electronic manufactures that has specialized in the production of personal computers, smartphones, iPod media players, tablet computers, and online services. It has its headquarters in California but has global market coverage. According to Lüsted (2013), Apple has 425...

Decision Making

Organizational Decision-Making and Its Forms

Decisions in the workplace Strategic and operational decisions observed in the workplace According to Buhler (2001), strategic decisions are uncertain and involve high risks because they are concerned with the business’s future. Moreover, they entail harmonizing a firm’s resources and capabilities with external threats and opportunities (Buhler, 2001). An example...

Company Analysis

Toyota Motor Corporation’s Sustainable Growth

Introduction In the modern world of highly competitive economics and globalization trends, any enterprise needs to ensure its performance excellence. Regardless of the direction of the economy to which a firm adheres, businesses aim at succeeding in the quality of goods or services, as well as customer satisfaction with the...

E-Commerce

Online Shopping for Customers and Retailers in the US

Abstract The aim of this study is to examine the impact of online shopping on both customers and retailers in the US. The paper investigates four major impacts of online shopping, namely, product promotion, consumer behavior, reduced product prices, and the modes of distribution/delivery. To achieve its objective, the paper...

Economics

The Efficient Market Hypothesis’ Concept

Introduction The concept of the Efficient Market Hypothesis (EMH) is fairly simple. According to the primary tenets of the theory, the available information encrypted in share prices reflects the current situation completely. Herein the crucial assumption of the theory lies; based on the concept of information availability, it is practically...

Economics

Interest Rate, Risk-Return and Time Value of Money

Interest rate The interest rate is a significant variable in the economy because it shows the number of returns that are due to financial instruments. It also determines the amount of saving and borrowing. It also influences other key variables such as investment and inflation among others. Literature review From...

Banking

Takaful Insurance and Its Models in the UAE

Takaful Insurance and its difference from conventional insurance Insurance is a cover against loss of insurable interest and hence a need for individuals and businesses to safeguard themselves by mitigating risks and losses so that catastrophic events have a lesser impact on the life of individuals and their wealth. Financial...

E-Commerce

The Role of IT and the Internet in Business

E-tailing education service expansion strategies The modern-day rise in competition in the business arena has compelled businesses to devise new and revolutionary ways and means of marketing their products. The success of a marketing strategy is usually measured by the extent to which the product is adopted by the consumers....

Economics

Tourism in Dubai: Economic Factors of Demand

Introduction Tourism refers to travelling for the purpose of pleasure, research or business. The concept of tourism covers a very wide area of the economy. These areas include the travel or transport industry, the hotel and accommodations sector as well as the agriculture sector and the manufacturing industry. Tourism has...

Economics

Economics for Managers

The main market structures that business can take place are four. Although, they are interrelated in some ways, the dynamics of trade in each is different (Albarran, 2009, p. 31). The main market structures taught in this course are perfect competition, oligopoly, monopolistic competition and monopoly. Oligopoly market structure An...

Economics

Perfect Competition’ Characteristics

Introduction Perfect competition refers to the type of market where competition is experienced at its highest possible level (Djolov 200). Perfect competition can be described based on a number of features evident at the market setting. Consider a vegetable vendor in a busy street selling kales and onions in the...

Risk Management

Corporate Risk Management Decisions

Introduction Corporate risk management is an exercise in coordinating risk acknowledgment, risk appraisal, risk management systems, and the moderation of administrative assets. This paper describes various steps of risk management decisions. As events such as the financial crisis have fundamentally changed conditions, the times of focusing on operational and strategic...

Risk Management

Risk Workshop and Risk Register

Introduction Risk register is a significant constituent of the risk management framework on the whole. In fact, risk register allows defining possible risks that can be potentially dangerous for the project. Thus, it provides opportunities for risks prevention because project developers will be able to prevent the possible risks or...

Risk Management

Risk Management in IT Projects

Introduction Risk management is one of the most important activities in any information technology project. It’s a process that involves the assessment of various sources of danger in a planned undertaking (Chapman & Ward, 2007). Besides, the process also evaluates the possibility of incurring a loss or experiencing a misfortune...

E-Commerce

Internet Retail Marketing and Its Aspects

Undoubtedly, Internet usage has not only played a major role in boosting businesses but has also contributed in other areas of the society. Many businesses have established channels with which to tap the significance of the Internet since trade is enhanced through advertisement and creating awareness to the retailer. In...

Finance

Chapters 1-3 of “Money Mechanics” by Ashby

Money as a medium of exchange Money refers to anything that can be used as a medium of exchange. However, how money is defined and used by the non-economists varies significantly from the way it is perceived and used by economists. For instance, employees earn income which they commonly receive...

Finance

Money Mechanics, Regulation, and Supply in the US

Money Mechanics Introduction Any society has the option of adopting barter trade. This will be especially possible if the society willing to adopt barter trade produces almost all products and services that are required within the society. In this scenario, different producers will have to link with each other in...

Corporate Culture

Organisational Culture During the Change Process

Introduction The merger is the combination of two or more business organizations to create a new entity. The acquisition is the process whereby a company buys another without forming a new business. The current culture of the organization changes when a merger or acquisition takes place. During the process, changes...

Corporate Culture

Organizational Culture, Employee Performance and Customer Retention

Abstract Research on organizational culture supports the belief that corporate customs are vital for efficient operations and profitability of the business. Even though various studies have examined the correlation between corporate culture and performance, experimental results appear to be mixed and indecisive. Additionally, limited studies analyze the connection between organizational...

Business Communication

Communication Problems Between Customers and Employees

International Week 7 Assignment The rapid growth witnessed in the IT sector has led to the emergence of various applications that run on mobile devices. As Potnis, Regenstreif-Harms, and Cortez (2016) reveal, many “Internet applications have been designed to run on smartphones and other mobile devices” (p. 43). These technologies...

Business Communication

Human Relations and Communication in Organizations

Communication Directive and evaluative Directive communication is an important component in organizational psychology and training since it determines the action and reaction of groups and teams at the workplace. Vanaerschot (2007) points out that the foundational science of directive communication is crucial in influencing team dynamics. This in turn plays...

Business Communication

How Does Apple Communicate with Their Employees? Apple Internal Communications

Ever thought about how big corporations like Apple communicate with their employees? You are welcome to find this out here! This article analyzes Apple’s internal and external communications, provides some good examples, and explains the company’s HR strategy. Executive Summary This research sought to study the communications plan of Apple...

Business Communication

The Abu Dhabi National Oil Company’s Negotiation

Executive Summary The Abu Dhabi National Oil Company (ADNOC) is UAE’s leading oil-producing firm with interests across the entire hydrocarbon value chain. Based in Abu Dhabi, ADNOC has consistently demonstrated its capabilities to harness the valuable energy resources managed by the United Arab Emirates (UAE) government through drilling, refining, and...

Business Communication

The Coca-Cola Company’s Communication Aspect

Introduction The company that will be focused on in this study will be the Coca-Cola Company which is the world’s major retailer, manufacturer and marketer of soft drinks and other non-alcoholic beverages. The aspect of Coca-Cola’s business that will be assessed will be communication and the success of effective communication...

Business Communication

Communication in Change Implementation

Introduction Organizational change comprises many activities that an organization undertakes with the aim of improving performance. It can be observed that change is a process that combines many activities. These activities are often sidelined by organizational leaders who assume that such activities can be addressed in a passive manner. These...

Business Communication

Gamification and Internal Communication of Dubai’s Workforce

Abstract Gamification is the use of games in non-game settings to change people’s behavior and increase their engagement. The proposed research aims to answer the question of whether gamification leads to improving the communication between Emirati nationals and expatriates in Dubai’s private sector and whether there are positive changes in...

Marketing

Servicescape: Employee and Customer Responses

Servicescape is a model that puts its onus on understanding and explaining how customers and employees interact with the environment where the service takes place. The model argues that the environment of a service has a powerful impact on both the client and the employee: it shapes and transforms the...

Decision Making

Soft System Methodology

Introduction Soft System Methodology (SSM) is a methodological process of analyzing “Real World” problems. Notably, SSM was established by Peter Checkland in the UK (Checkland & Scholes 1990, p. 63). According to Wilson (2001, p. 235), SSM has turned out to be a learning and development tool. The models being...

Marketing Strategy

Establishing a Business in Baking Market

Introduction Establishing a business may be a challenging task as it requires the consideration of various significant aspects, such as future trends of the market, the management of customer service, and branding. This paper addresses these issues from the perspective of a baking business and its CEO. The report analyzes...

Decision Making

Information Security Role in Strategic Business Decisions

Executive Summary This paper focuses on the identification of key aspects that are associated with information systems (IS). In particular, the report begins with the definition of IS and how it is used and managed within an organization. It is clearly explained that IS plays an integral role in the...

Marketing Strategy

Jumeirah Group: Marketing Analysis

Introduction The Jumeirah group (hotel division) owns some of the most prestigious and luxurious hotels and resorts within Dubai and the U.A.E such as the Burj Al Arab, the Jumeirah Beach hotel, the World Trade Center Residence and the Madinat Jumeirah. Prices for rooms range from 1300, 1500 to 4000...

Marketing Strategy

Factors Affecting Marketing Strategy

Introduction Marketing strategy is the most important task for any business. It defines how the business organization seeks to provide a superior value to its target audience with a view of accomplishing a three-fold objective. It is a framework for establishing a brand image position for the firm to generate...

Decision Making

Decision Support Systems and Executive Information Systems

Executive Information Systems Introduction In all organizations, it is the prerogative of the Executive (top) Managers to make monumental decisions that can make or break the organization. It is therefore imperative that these executive managers have access to information that enables them to make reliable decisions that will enable them...

Marketing Strategy

Global Factors Influencing Marketing Strategy

Executive Summary This paper consists of the following Chapters: Background – In this part of the paper, I introduce readers to the assigned case, while providing them with preliminary information, as to the firm MMA and its field of specialization. The main argument, contained in this specific Chapter, is that...

Marketing Strategy

Apple Communication Strategy Analysis

Ever thought about Apple’s communication strategy? We highly recommend reading this article to find out shocking facts about Apple’s communication strategy with employees. Below is a thorough analysis of the major internal communication processes of the company. Introduction The company Apple Inc is one of the leading manufacturers and distributors...

Decision Making

The Role and Appropriateness of Group Decision-Making

Discuss the role and appropriateness of group decision making in relation to individual decision making. Identify the disadvantages of group decision making over individual decision-making, and specify some techniques that can be used to overcome these disadvantages. An organization can be defined as an institute, group or an association which...

Marketing Strategy

LEGO Company: Sales and Marketing in Digital Age

Introduction Nowadays, the world of business undergoes considerable changes day by day. It is important for companies to stay competitive and involve as many customers as possible. It is not enough to take many internal factors for business development into consideration, but it is necessary to understand the impact of...

Decision Making

Business Intelligence in Organizational Decision-Making

Introduction Background This study concerns the role of business intelligence (BI) output in the process of making decisions in modern organizations. Information Technology enthusiasts and specialists in the modern context state that data and facts lead to better decisions in organizations. Undeniably, the data revolution has evolved significantly over the...

Economics

Latin America Economic Growth

Introduction Rodríguez (2009) refers to the economic growth of Latin America as disappointing because it has been slow compared to other regions in the world. Despite having a good environment to promote economic growth, the region has been characterized by low per capita GDP. The economic growth of Latin America...

Economics

Gross Domestic Product in Gulf Cooperation Council

Bahrain Subject Descriptor Gross domestic product, constant prices Gross domestic product, constant prices Gross domestic product, current prices Units, Scale National currency (Bahraini Dinar), Billions Percent change U.S. dollars, Billions 1995 4.565 1.923 6.785 1996 4.714 3.25 7.055 1997 4.824 2.348 7.316 1998 5.058 4.849 6.994 1999 5.36 5.972 7.581...

Economics

The Political Economy of Dubai

The Rentier State Theory A rentier state is one whose economy entirely depends on the income obtained from the selling of natural resources to the outside world; in other words, the proceeds obtained from renting of these resources. Natural resources, in this case, are oil, natural gas, and other mineral...

Economics

Economics of Swaziland

Introduction Swaziland is a developing country in Africa. The country is landlocked and depends on South Africa to import and export products. The diagram below shows the geographical location of Swaziland. In 1968, Swaziland achieved independence, and since then, the country has made progress towards improving the sovereignty of the...

Economics

Market Liberalization for Developing Countries

Each developing country is unique in its own way. Though the main aim of every country is to attain a state of self-sufficiency, the means of development available for each country is different. Not every country is blessed with abundant natural resources that can enable it to have enough income...

Economics

China’s Economic Resurgence’s Global Implications

Introduction The past three decades have been characterized by numerous transformations in the global economy. The Chinese economy has surpassed that of the United States (Yuan, Liu, and Xie 1809). Interestingly, experts have predicted that the country’s economic growth rate will increase significantly in the future. Petras argues that “political...

Economics

Asian Economic Development and Democratization

Introduction Every country has a history of economic growth development. Once a sustainable economic development has been attained in a country, there is a high likelihood of democratic growth in the governing system. On the other side, there is little possibility of a country attaining economic growth and development while...

Economics

Economic Development Measuring Methods

Introduction Economic development is the ability of any country/economy to be able to achieve its goals for raised standards of living for its citizens and ensuring that the high standards of living are sustainable. This way, the population within the country can move from a status where it earns a...

Economics

Markets and Institutions Role in the Financial Crisis

Introduction Financial markets and institutions, including banking and insurance companies, encounter several risks whenever a crisis threatens them. The risks may be operational, credit, or systematic in nature. Improper mitigation of these risks may translate into the failure of financial systems operations, thus leading to a crisis. The global financial...

Economics

Economic Situation in the United States

United States budget and current account deficits Data showing the budget and current account deficits of the United States between 2005 and 2011. Year The budget deficit (U.S. $ billion) Current account deficit (U.S. $ billion) 2005 318.59 175 2006 248.57 210 2007 160.96 190 2008 458.55 158 2009 1412.69...

Economics

Banking Crisis of 2007-2008, Its Actors and Causes

Introduction The 2007/2008 global economic meltdown is considered one of the world’s worst financial crises after the great depression of the 1930s (Fligstein & Roehrkasse 2016; Jensen & Johannesen 2017). It gained this reputation because it affected multiple aspects of economic performance not only in America but also in parts...

Management

Organisational Learning In the Filed of Human Resources

Introduction Continuous development is a significant factor impacting long-term business success. Hence, organizational learning has become a prominent topic in business management. Organizational learning can have a positive impact both on individual employees and on the organization as a whole. In the context of this essay, the focus will be...

Management

Educational Tourism Among Chinese and British Students: Comparative Analysis

Abstract This study is focused on understanding the educational experiences of Chinese and UK students who participated in educational tourism. Data was gathered using the triangulation method, which allowed the researcher to collect information from interviews, questionnaires (n=112) and secondary research data. These three centres of information were integrated complementarily,...

Banking

Interest Rate Risk Management Importance

Introduction Since the culmination of the financial crisis, the banking system in the globe has witnessed heightened interest rate risk (IRR). The IRR is currently almost reaching the pre-recession levels, thereby calling for the integration of relevant measures that can alleviate the situation. The issue mainly affects small banks compared...

Banking

Information System Strategy and Management in Banks

What steps can banks take to retain their major urban customers? Banks can provide Internet banking facilities by sharing data centres with other banks and get into consortium arrangements with other banks.1 Net banking is the process of conducting banking transactions over the internet by viewing bank statements and the...

Banking

Economic Theory and Abu Dhabi Islamic Bank

For this study, Abu Dhabi Islamic Bank has been chosen for analysis. Supply, Demand, and Elasticity Main Products &general characteristics of Abu Dhabi Islamic Bank Abu Dhabi Islamic Bank (ADIB) carries out its operations in the National commercial bank’s sector. The bank is headquartered in the United Arab Emirates. The...

Banking

Bahrain Development Bank’ Employee Turnover

Abstract The purpose of this study is to provide organizational managers insight on the fundamental aspects that they should take into account in promoting the rate of employee retention and commitment. The study adopts the case study approach by evaluating the opinion of Bahrain Bank Employees on the factors that...

Banking

Services in the Banking Sector: Barclays Bank

Introduction A service is any activity or benefit that one party offers another that is essentially intangible and does not result in ownership of anything (Gilmore 2003, p. 181). It is evident that Barclays bank relies on service provision in their activities and use money as the product during intermediary...

Banking

Online Banking Impact on Dubai Islamic Bank

Introduction Many organizations understand that they need to embrace change to remain competitive (Cummings & Worley, 2008). Change management has emerged from this development and it involves processes undertaken by an organization to improve the success of adopting new systems or procedures (Hammoud, Bizri, & El Baba, 2018). The Islamic...

Economics

Market Structures and Pricing Strategies

All industries can be divided into four market structures: pure competition, monopoly, monopolistic competition, and oligopoly (McConnell, Brue, & Flynn, 2012). These market models substantially differ in several important respects: a number of firms operating in the industry, type of products they produce, control over prices, and conditions of entry...

Banking

The Commercial Bank of Dubai: Service Quality

Profile of Commercial Bank of Dubai The Commercial Bank of Dubai (CBI) started in 1969 following an Emiri Decree issued by Shiekh Rashid Bin Al Maktoum, who founded modern Dubai. In its first years, the bank started operating as a joint venture of Commercial Bank of Kuwait, Chase Manhattan Bank,...

Banking

Standard Chartered Bank’s Quality Management

Introduction The purpose of the report will be to analyse the concept of quality management and how incorporating this concept into organizational activities will lead to an improvement in organizational performance. Quality management deals with the functions and operations performed by people in managerial positions within an organization. These functions...

Banking

Bank of America: Internal and External Factors

Internal Analysis (Traditional and Holistic Approach) The Resource-Based View and value chain analyses are used to understand the internal analysis of Bank of America. Resources These resources include both tangible and intangible ones. Bank of America has a broad global network that it leverages to deliver its services. As such,...

Banking

The Islamic Approach in KSA Markets

Introduction Several financial institutions including commercial banks, investment banks, insurance companies, lending institutions among others, characterize the Islamic world. Although Islamic financial institutions had earlier provided similar products and services like those offered by conventional banks in western countries and other regions, currently, Islamic banks and other monetary institutions are...

Marketing Strategy

Apple Corporation: Responsibility and Marketing Strategies

Abstract This research undertaking analyzes corporate responsibility and marketing strategies with regard to Apple Corporation. It focuses on aspects of product development that suffice in Apple’s quest for profitability and dominance in the market. It covers diverse parameters that define Apple’s position as an authority in the development and propagation...

Marketing Strategy

Marketing Strategy and Development in the UAE

Introduction The increasing competition in the marketing environment has triggered various innovations from managers and leaders of organizations. Companies’ innovation shifts in modern times are outcomes of the game that compelled some firms to exit the market prematurely. Smart managers are gradually adopting new strategies that incorporate all the components...

Marketing Strategy

La Roche-Posay Company: Digital Innovation Strategy

Introduction Tremendous advancements in technology characterize the modern societies. The advancements have had a pronounced effect on all the areas of human engagements. Among the areas affected by the advancements is marketing and consumer behavior. Presently, several consumers use digitalized media of communication, and thus, organizations have to comply with...

Economics

Saudi Arabian Oil Production and Market Share

Abstract This study is systematic research into justifying the strategy that Saudi Arabia should adopt to maintain stability despite competing fluctuations in oil prices and shrinking market size. The fundamental principles of macroeconomics of demand and supply fail to justify how reducing production quotas could drive up prices and increase...

Marketing Strategy

Marketing Plan for Whole Foods

Executive Summary Whole Foods, Inc. has become the household name for organic products (OP). Being the largest chain of OP in the United States, Whole Foods has gained impressive wright and established a powerful presence in its market. However, to expand even further and extend its influence, the company should...

Marketing Strategy

Arnott’s Family Company Marketing Strategy

Situation Analysis/Current Marketing Mix Marketing is an integral part of an organization’s management; it creates business for a company and offers insightful information necessary for developing and innovating effective business strategies. The hospitality industry is highly competitive with new players coming up and old ones developing new working strategies or...

Marketing Strategy

Gucci Company’s Marketing Management

Executive Summary The primary purpose of this paper is to analyze the marketing management in the era of the social media marketing’s rapid growth and to retrieve a profound conclusion along with possible recommendations. To conduct this analysis, one particular company should have been chosen, and Gucci was selected since...

Product Management

The New Hybrid Toyota Prius: Marketing Plan

Executive Summary Saud Bahwan Group has partnered with Toyota Motors Corporation to improve sales of Toyota cars in the local Omani market. In this plan, the focus was to improve the brand and sales of the new hybrid Toyota Prius locally. The strategy has identified several strategies that the management...

Product Management

Nike and Adidas Products: Price and Income Elasticity

Introduction The law of demand and supply works in opposite ways in the sense that, when the prices of commodities change, demand and supply also change in the opposite direction holding other factors constant. The extent of adjustment of supply and demand is dependent on the type of the commodity...

Product Management

JD Wetherspoon Pub’s Sales and Marketing

Marketing is a paramount aspect of business throughout the globe. Primarily, ideologies presented and argued by researchers show that the prevailing competition strategies cannot allow a business to operate without a marketing plan. In this regard, businesses are initiating ways to improve their marketing techniques in a bid to outcompete...

Product Management

New iPhone Marketing Plan

Analysis Marketing planning is the analysis of the use of marketing resources to achieve corporate goals. The plan contains a list of tactical measures that can improve the position of the company in the intended sections of the market. (Baines, Fill, & Page, 2013). In this paper, several aspects of...

Business Analysis Case Study

Digital Marketing: Nike Campaign

Introduction Digital marketing has been defined as one of the best achievements in the world of business during the last several decades. Regular and unlimited access to digital media and technology enhances the use of online services and the development of effective marketing campaigns (Chaffey and Ellis-Chadwich, 2019). As soon...

Management

Healthcare Information Systems

Introduction Today, the healthcare industry presents various challenges and burdens for professionals. It is crucial for organizations that deliver healthcare services to keep up with the emerging trends, provide excellent services, and meet the expectations of different stakeholder groups. According to Wager, Lee, and Glaser (2017), healthcare facilities highly depend...

Marketing Planning

Eye2Go Company’s Three Year Marketing Plan

Marketing Plan Overview The Eye2Go product’s three-year marketing plan will target the young and middle-aged customers since they are the majority users of the proposed eye makeup product. The three circles diagram, market share, sales, advertisement expenses, and gross margin are summarized below. Table 1: Gross Margin and Net Contribution....

Marketing Planning

Components of a Marketing Program

Abstract Marketing still remains a mystery to its sponsors and also to those who practice it. It can be improved through a better understanding of customers, for they are a valuable asset to any firm. Businesses operate under a classic approach by inviting their customers to buy products or services...

Marketing Planning

KeepCup Company’s Marketing Campaign Plan

Principles of Marketing in an International Context This report is devoted to a new marketing campaign of KeepCup, an Australian company specialising in reusable coffee cups that do not bring harm to the environment of our planet. Although the company is quite popular in Australia, we have decided to enter...

Marketing Planning

G Company’s Marketing Plan

Product Support of Mission Statement Company G’s initiative to venture into small appliances production goes in line with its mission statement. The company’s decision to produce consumer electronics and telecommunication equipments gives an insight to success. Some of the consumer goods intended for production include televisions, satellites receivers, video players,...

Marketing Planning

Hybrid Electric Cars Marketing Mix

Introduction and Background Designing a product is not successful without factoring in the needs of customers and placing the product in the right place for purchase. With the current economic situations and global climate change due to global warming, vehicle owners are struggling to make ends meet by spending less...

Marketing Planning

Nike Inc.’s Marketing in the United Arab Emirates

Introduction The rapid development of the international business presents the opportunity to expand in new markets and gain the attention of more customers. Considering that the well-known brands have already won the majority of markets of the US and Europe, the entrance to the Middle East seems to be rather...

Marketing Planning

Mobily Company: Services Marketing Plan

Partial Executive Summary Mobily is a Saudi Arabian internet and a telecom service provider that is operating as a private company. Its main internet products rely on mobile broadband and fixed broadband technologies. The company uses fibre optic technology as last mile connectivity to homes and business or institutions. It...

Marketing Planning

Tamweel Company Marketing Plan

Introduction Tamweel Company has been operation since the year 2004 in the UAE. The company offer financial services to private developers and runs a financial institution. The company has five financial service products. The Company has been a market leader in financial services in UAE since its inception. However, the...

Marketing Planning

Smartgamer Product’s Strategic Marketing Plan

The needs of children during development continue to evolve with time and technological advancement. The provision of game kits for children facilitates social interactions and has long-term effects on individual behaviors. Moore, McDonald, Carlon, and O’Rourke (2015) assert that children in different age groups need to learn interactive skills and...

Business Ethics

Chinese Business Responsibility and Sustainability

Abstract This study investigates the application of corporate social responsibility practices in China. Focus is made to understand the important role of the Chinese government, as an agent of the state, in promoting CSR practices in the country. Evidence showing the effectiveness of its policies in encouraging state and private...

Management

Adidas: Digital Marketing Analysis

Introduction Adidas, the globally famous German brand, is one of the leaders among sportswear brands. The company is engaged in the production of clothes, shoes, and accessories not only for sports but also for everyday life. Today, Adidas owns such companies as Reebok, Rockport, CCM and Taylor Made Golf. Adidas’...

Marketing Planning

Nivea Company’s Marketing in the United Kingdom

Introduction NIVEA is one of the leading brands produced by Beiersdorf. The firm was founded in 1882. It has expanded to become a leading marketer of beauty care and skin products. In 2005, Beiersdorf launched a new product targeted young women. The name of the product is NIVEA VISAGE Young...

Marketing Planning

We Clean Company’s Sales Operation and Planning

Sales strategies Personal selling is a process that involves the seller’s promotional influence over the buyer, conducted on a person-to-person basis. Main types of personal selling Telemarketing sales This would involve setting up a sales team for WE CLEAN that takes up orders from customers over the telephone. The team...

Marketing Planning

Apple Inc.’s Marketing Planning and Strategy

Introduction The world is changing due to the changes brought about by technology. The business environment is increasingly getting competitive. Firms are finding it difficult to manage this competition due to several factors. According to Handlechner (2008), it is practically impossible to find the best strategy that would last a...

Marketing Planning

Apple Inc.’s Strategic Actions and Marketing Approaches

Abstract The emergence of new competitors has made it impossible for Apple Incorporation to remain profitable in its market segment. Nonetheless, the company has continued to use ineffective marketing strategies that fail to consider the needs of the global consumer. This discussion, therefore, identifies the unique threats and challenges that...

Marketing Planning

Emicos International: Marketing Plan

Introduction Operating in the global economy environment is a challenging task even for an organization as well established in the environment of the home market as Emicos International. According to the latest data provided by the company, Emicos International (EI) has been doing quite well in the home market because...

Company Analysis

Toshiba Company’s Approach to Management

Abstract The managerial role is very important in any company. This paper gives a stringent analysis of the Toshiba Company. It describes the various approaches that the company has employed to portray its planning, organizing, leading, and controlling functions. The Toshiba managers have employed a strategy of planning using predefined...

Company Analysis

Etisalat Telecom Company’s Corporate Social Responsibility

The Etisalat company’s history, services, market, and non-market stakeholders, and their respective power Etisalat is a multinational telecommunication service providing company, which is based in the United Arab Emirates (UAE). At present, the company serves in more than 15 countries across Asia, the Middle East, and Africa. The survey of...

Economics

Global Macroeconomic Policy Indicators

Indicators 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 Real GDP (Current prices US $ billions) C. 1198.5 1324.8 1453.8 1640.9 1931.6 2256.9 2256.9 2712.9 3494.2 4520 4990.5 5878.3 6988.5 A. 4169.2 3804.2 3972.4 4684.6 6152.8 6960.3 7493.1 785.8 954.5 1060.7 987.1 1238 1507.4 G....

Economics

World Macroeconomics: Positive and Negative Aspects

The viewpoints of classical and Keynesian economists Classical economists operate in the laisser-faire economic market concept. This is also referred to as the free market and it is of significance to note that it needs little or even no intervention from the government. Regarding economic decisions, this concept permits individuals...

Business Ethics

Business Responsibility & Sustainability Standards

Overview All businesses have an ethical obligation of being socially responsible as a way of appreciating their customers, employees, and shareholders. Corporate social responsibility initiatives by organizations play a crucial role in promoting sustainable development and achieving the common good across various communities. Socially responsible businesses hold a competitive advantage...

Management

Digital Marketing Strategy of Amazon

Nowadays, the development of economic relationships ensures the increase in the number of business organizations, which leads to high competition in the market. To strengthen their positions and stay competitive, companies implement various strategies and introduce plans that achieve a better attraction of consumers. One of these strategies is the...

Management

Fiscal and Monetary Policies Under the Fixed Exchange Rate in Saudi Arabia

Fiscal policy is an important determinant of economic growth in any country. From the conventional neoclassical model of economic growth, increment in labor supply, changes in technology, and accumulation of both human and physical capital lead to growth in the economy. Therefore, if the adopted fiscal policy encourages savings or...

Management

Managing in the Knowledge Economy

Introduction Major social and economic transformations that occurred at the end of the twentieth century contributed to knowledge becoming a critical asset for organizations that provides a source of competitive advantage. Thus, it is important that firms focus on how they should manage knowledge of their workforce. This paper discusses...